Going to an event
People from target accounts register for, or post that they are going to, a conference you attend or sponsor.
An event is a deadline and a place. Meetings booked before a conference happen at much higher rates than meetings asked for after it.
- Strength
- Good
- Act within
- 2 to 4 weeks before the event
- Best for
- Companies that attend or sponsor industry events
How we detect it
Runs on Apify, Clay, and HeyReach.
- Find attendees from speaker lists, sponsor lists, event apps, and people posting that they are going.
- Match them to your target accounts.
What it triggers
An opening line, to show the angle. It never goes out as written.
Are you at Sculpt next week? We are hosting a small breakfast for RevOps leads on Tuesday.
- Email: Ask for 20 minutes at the event, with a specific place and time.
- LinkedIn outreach: Connect before the event and follow up after.
- Ad audience: Run event ads to attendee accounts, including ads geofenced to the venue and nearby hotels in the days before and during the event.
Where it goes wrong
- Asking for a meeting “at the event” without a time or place.
Stack it with
A second signal on the same account moves it up.
Speaking at an event
An executive at a target account is announced as a speaker at a conference or webinar.
Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
More events signals
Every events signalHosts or attends events
Companies that host or attend events, found from the events listed on their LinkedIn company pages and websites.
Attended your webinar
An ICP person registers for or attends your webinar or live session.
Sponsoring or exhibiting at an event
A company is listed as a sponsor or exhibitor at a conference or trade show.
FAQs about this signal
People from target accounts register for, or post that they are going to, a conference you attend or sponsor. An event is a deadline and a place. Meetings booked before a conference happen at much higher rates than meetings asked for after it.
Find attendees from speaker lists, sponsor lists, event apps, and people posting that they are going. Match them to your target accounts. Understory Agency runs it on Apify, Clay, and HeyReach.
The window to act is 2 to 4 weeks before the event. Understory Agency routes it to email, linkedin outreach, and ad audience. Ask for 20 minutes at the event, with a specific place and time. Connect before the event and follow up after. Run event ads to attendee accounts, including ads geofenced to the venue and nearby hotels in the days before and during the event.
It works best for companies that attend or sponsor industry events. It is strongest alongside “Speaking at an event” and “Engaged with your LinkedIn posts”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.