Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
Engagement means they already know who you are. A message to someone who commented last week starts as a warm conversation.
- Strength
- Good
- Act within
- Within a week of the engagement
- Best for
- Companies whose founders post on LinkedIn
How we detect it
Runs on Apify, Trigify, Clay, and HeyReach.
- Pull everyone who engages with your posts on a schedule.
- Filter for ICP fit in Clay and drop peers, vendors, and job seekers.
What it triggers
An opening line, to show the angle. It never goes out as written.
Curious how your team decides which accounts get outbound and which get ads. Most people we talk to split it by gut.
- LinkedIn outreach: A connection request, then a question about the topic of the post, without mentioning the post.
- Ad audience: Promote the post they engaged with as a thought-leader ad to their account.
Where it goes wrong
- Saying “thanks for liking my post”.
- Messaging everyone who liked it, including your competitors and peers.
Stack it with
A second signal on the same account moves it up.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Ad engagement from a target account
People at a target account see, click, or engage with your LinkedIn ads.
Engaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
More social and content signals
Every social and content signalFollows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
Subscribed to your newsletter
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter.
Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
FAQs about this signal
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts. Engagement means they already know who you are. A message to someone who commented last week starts as a warm conversation.
Pull everyone who engages with your posts on a schedule. Filter for ICP fit in Clay and drop peers, vendors, and job seekers. Understory Agency runs it on Apify, Trigify, Clay, and HeyReach.
The window to act is within a week of the engagement. Understory Agency routes it to linkedin outreach and ad audience. A connection request, then a question about the topic of the post, without mentioning the post. Promote the post they engaged with as a thought-leader ad to their account.
It works best for companies whose founders post on LinkedIn. It is strongest alongside “Website visitor identified”, “Ad engagement from a target account”, and “Engaged with a competitor’s posts”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.