Subscribed to your newsletter
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter.
A subscription is a standing opt-in to hear from you. Subscribers already read your thinking, so outreach lands as a continuation.
- Strength
- Early
- Act within
- The first month after subscribing
- Best for
- Companies that publish a newsletter
How we detect it
Runs on Substack, LinkedIn, and Clay.
- Export subscribers and match them to companies and roles in Clay.
What it triggers
An opening line, to show the angle. It never goes out as written.
Glad to have you reading. The issue most RevOps leads forward is the one on routing, here it is.
- Content: Send the best back-issue on the topic their role cares about.
- Ad audience: Promote founder posts to subscriber accounts.
Where it goes wrong
- Pitching in the welcome email.
Stack it with
A second signal on the same account moves it up.
Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
More social and content signals
Every social and content signalEngaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
Follows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
FAQs about this signal
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter. A subscription is a standing opt-in to hear from you. Subscribers already read your thinking, so outreach lands as a continuation.
Export subscribers and match them to companies and roles in Clay. Understory Agency runs it on Substack, LinkedIn, and Clay.
The window to act is the first month after subscribing. Understory Agency routes it to content and ad audience. Send the best back-issue on the topic their role cares about. Promote founder posts to subscriber accounts.
It works best for companies that publish a newsletter. It is strongest alongside “Engaged with your LinkedIn posts” and “Website visitor identified”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.