Engaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
People engage with the topics they are working on. Someone commenting on a competitor’s post about event marketing is telling you, in public, what they care about this quarter.
- Strength
- Good
- Act within
- Within 2 weeks of the engagement
- Best for
- Companies with competitors who post actively on LinkedIn
How we detect it
Runs on Apify, Clay, and HeyReach.
- Pull everyone who engages with competitors’ posts on chosen topics, on an evergreen schedule.
- Dedupe in Clay and sort each person into a persona with an AI prompt.
- Check at account level that the company fits before anyone gets a message.
What it triggers
An opening line, to show the angle. It never goes out as written.
How are you planning attendee follow-up for the spring events? Most teams we talk to lose half their pipeline in the week after.
- LinkedIn outreach: One campaign per persona, with a note-free connection request, a persona question, and one follow-up.
- Ad audience: Add the accounts to a LinkedIn audience with your proof.
Where it goes wrong
- Referencing the competitor’s post. Never mention what they engaged with.
Stack it with
A second signal on the same account moves it up.
Uses a competitor
An account runs a competitor’s product today.
Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
39 deals, 5 closed won and ROI positive on outbound by month fiveFor hapily we pulled everyone engaging with 2 competitors’ posts on 6 event topics. The flagship campaign ran at 57% acceptance and a 30% reply rate, and the program created 39 deals.Read the case study More social and content signals
Every social and content signalFollows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
Subscribed to your newsletter
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter.
Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
FAQs about this signal
An ICP person engages with LinkedIn posts from your competitors or their founders. People engage with the topics they are working on. Someone commenting on a competitor’s post about event marketing is telling you, in public, what they care about this quarter.
Pull everyone who engages with competitors’ posts on chosen topics, on an evergreen schedule. Dedupe in Clay and sort each person into a persona with an AI prompt. Check at account level that the company fits before anyone gets a message. Understory Agency runs it on Apify, Clay, and HeyReach.
The window to act is within 2 weeks of the engagement. Understory Agency routes it to linkedin outreach and ad audience. One campaign per persona, with a note-free connection request, a persona question, and one follow-up. Add the accounts to a LinkedIn audience with your proof.
It works best for companies with competitors who post actively on LinkedIn. It is strongest alongside “Uses a competitor” and “Engaged with your LinkedIn posts”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.