Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
People rarely post about a problem they have already solved. A public complaint or question is the most direct statement of intent you can find.
- Strength
- Strong
- Act within
- Within a few days of the post
- Best for
- Companies with a clear, nameable problem
How we detect it
Runs on Trigify, Apify, Claude Code, and Clay.
- Listen for the keywords and phrases your buyers use, on LinkedIn, X, and Reddit.
- Classify each post with AI as a real buyer problem, a vendor post, or noise.
What it triggers
An opening line, to show the angle. It never goes out as written.
Read your thread about reply rates dropping. The fix we see work most is cutting the list before rewriting the copy.
- LinkedIn outreach: A helpful comment or reply first, then a direct message.
- Email: A short note with one specific fix for what they described.
Where it goes wrong
- Pitching in the comments.
Stack it with
A second signal on the same account moves it up.
Asked for a recommendation
Someone asks Reddit, a Slack community, or LinkedIn for a recommendation in your category.
Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
More social and content signals
Every social and content signalEngaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
Follows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
Subscribed to your newsletter
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter.
FAQs about this signal
A buyer writes a public post or comment describing the problem your product solves. People rarely post about a problem they have already solved. A public complaint or question is the most direct statement of intent you can find.
Listen for the keywords and phrases your buyers use, on LinkedIn, X, and Reddit. Classify each post with AI as a real buyer problem, a vendor post, or noise. Understory Agency runs it on Trigify, Apify, Claude Code, and Clay.
The window to act is within a few days of the post. Understory Agency routes it to linkedin outreach and email. A helpful comment or reply first, then a direct message. A short note with one specific fix for what they described.
It works best for companies with a clear, nameable problem. It is strongest alongside “Asked for a recommendation” and “Engaged with your LinkedIn posts”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.