Asked for a recommendation
Someone asks Reddit, a Slack community, or LinkedIn for a recommendation in your category.
A request for recommendations is a buyer with a shortlist still open. The answers they get in public shape the vendors they contact.
- Strength
- Strong
- Act within
- Within 48 hours of the post
- Best for
- Companies in categories people ask peers about
How we detect it
Runs on Apify, Claude Code, and Slack.
- Monitor subreddits and communities for category keywords and phrases like “any recommendations”.
- Route the threads to a person, never an automation.
What it triggers
An opening line, to show the angle. It never goes out as written.
Happy to share what we have seen work, with the obvious disclosure that we run one of these agencies.
- Content: A genuinely useful answer from a named person, disclosing who they work for.
- Rep alert: Post the thread to Slack for the team to answer.
Where it goes wrong
- Answering anonymously or hiding the affiliation.
Stack it with
A second signal on the same account moves it up.
Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
Researching your category on review sites
An account researches your category, your competitors, or comparison pages on review sites like G2.
More social and content signals
Every social and content signalEngaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
Engaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
Follows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
FAQs about this signal
Someone asks Reddit, a Slack community, or LinkedIn for a recommendation in your category. A request for recommendations is a buyer with a shortlist still open. The answers they get in public shape the vendors they contact.
Monitor subreddits and communities for category keywords and phrases like “any recommendations”. Route the threads to a person, never an automation. Understory Agency runs it on Apify, Claude Code, and Slack.
The window to act is within 48 hours of the post. Understory Agency routes it to content and rep alert. A genuinely useful answer from a named person, disclosing who they work for. Post the thread to Slack for the team to answer.
It works best for companies in categories people ask peers about. It is strongest alongside “Posted about the problem you solve” and “Researching your category on review sites”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.