Researching your category on review sites
An account researches your category, your competitors, or comparison pages on review sites like G2.
Review sites are where buyers go once they are building a shortlist. Category and comparison research is late-stage intent.
- Strength
- Good
- Act within
- Within a week
- Best for
- Companies listed in a review site category
How we detect it
Runs on G2 Buyer Intent, Clay, and HubSpot or Salesforce.
- Pull buyer intent data from the review sites you are listed on.
- Match accounts to your ICP and drop customers.
What it triggers
An opening line, to show the angle. It never goes out as written.
If you are putting a shortlist together, I can connect you with two customers your size who switched last year.
- Ad audience: Comparison creative to researching accounts.
- Email: Offer an honest comparison and references.
Where it goes wrong
- Treating category research as a demo request.
Stack it with
A second signal on the same account moves it up.
Comparison page visit
An identified visitor reads a page comparing you with a competitor or alternatives.
Uses a competitor
An account runs a competitor’s product today.
Pricing page visit
An identified ICP visitor reads your pricing page.
More competitors signals
Every competitors signalLeft a bad review of a competitor
Someone from an ICP company leaves a negative review of a competitor on G2, Capterra, or Reddit.
Competitor named on your sales calls
The competitors and frustrations prospects name on your own recorded sales calls, used to build lists and copy.
Competitor has a bad week
A competitor raises prices, has an outage, is acquired, or sunsets a product.
FAQs about this signal
An account researches your category, your competitors, or comparison pages on review sites like G2. Review sites are where buyers go once they are building a shortlist. Category and comparison research is late-stage intent.
Pull buyer intent data from the review sites you are listed on. Match accounts to your ICP and drop customers. Understory Agency runs it on G2 Buyer Intent, Clay, and HubSpot or Salesforce.
The window to act is within a week. Understory Agency routes it to ad audience and email. Comparison creative to researching accounts. Offer an honest comparison and references.
It works best for companies listed in a review site category. It is strongest alongside “Comparison page visit”, “Uses a competitor”, and “Pricing page visit”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.