Follows a competitor’s company page
An ICP person follows a competitor’s LinkedIn company page.
Following a vendor is a quiet form of research. It tells you the person has the category on their radar, even if they have not bought.
- Strength
- Early
- Act within
- Ongoing
- Best for
- Companies in crowded categories
How we detect it
Runs on Apify and Clay.
- Pull competitor page followers where available, then filter to your ICP in Clay.
What it triggers
An opening line, to show the angle. It never goes out as written.
Teams researching outbound partners usually ask us the same three questions. Happy to send the answers.
- Ad audience: Warm them with comparison and proof ads.
- LinkedIn outreach: Reach out once a second signal shows up on the account.
Where it goes wrong
- Cold messaging on this alone. Warm first.
Stack it with
A second signal on the same account moves it up.
Engaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
More social and content signals
Every social and content signalEngaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
Subscribed to your newsletter
An ICP person subscribes to your LinkedIn newsletter, Substack, or email newsletter.
Posted about the problem you solve
A buyer writes a public post or comment describing the problem your product solves.
FAQs about this signal
An ICP person follows a competitor’s LinkedIn company page. Following a vendor is a quiet form of research. It tells you the person has the category on their radar, even if they have not bought.
Pull competitor page followers where available, then filter to your ICP in Clay. Understory Agency runs it on Apify and Clay.
The window to act is ongoing. Understory Agency routes it to ad audience and linkedin outreach. Warm them with comparison and proof ads. Reach out once a second signal shows up on the account.
It works best for companies in crowded categories. It is strongest alongside “Engaged with a competitor’s posts” and “Website visitor identified”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.