Speaking at an event
An executive at a target account is announced as a speaker at a conference or webinar.
Speakers tell you their priorities in the session title. They are also unusually open to conversation around the event.
- Strength
- Early
- Act within
- 2 weeks either side of the talk
- Best for
- Companies selling to visible leaders
How we detect it
Runs on Apify, Claude Code, and Clay.
- Scrape speaker lists for your category’s events and match them to accounts.
What it triggers
An opening line, to show the angle. It never goes out as written.
Your talk on rebuilding pipeline after a pivot is the one I am most looking forward to. Curious what you would change if you did it again.
- LinkedIn outreach: A note about the talk topic before the event.
- Email: Follow up on a point they made after the talk.
Where it goes wrong
- Pitching before they have even given the talk.
Stack it with
A second signal on the same account moves it up.
Going to an event
People from target accounts register for, or post that they are going to, a conference you attend or sponsor.
Podcast or press appearance
An executive at a target account appears on a podcast, in an article, or on a conference stage.
More events signals
Every events signalHosts or attends events
Companies that host or attend events, found from the events listed on their LinkedIn company pages and websites.
Attended your webinar
An ICP person registers for or attends your webinar or live session.
Sponsoring or exhibiting at an event
A company is listed as a sponsor or exhibitor at a conference or trade show.
FAQs about this signal
An executive at a target account is announced as a speaker at a conference or webinar. Speakers tell you their priorities in the session title. They are also unusually open to conversation around the event.
Scrape speaker lists for your category’s events and match them to accounts. Understory Agency runs it on Apify, Claude Code, and Clay.
The window to act is 2 weeks either side of the talk. Understory Agency routes it to linkedin outreach and email. A note about the talk topic before the event. Follow up on a point they made after the talk.
It works best for companies selling to visible leaders. It is strongest alongside “Going to an event” and “Podcast or press appearance”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.