Hosts or attends events
Companies that host or attend events, found from the events listed on their LinkedIn company pages and websites.
A company that runs events has event problems all year, such as registration, follow-up, and attribution. Whether it hosts free or paid events, upcoming or past, tells you exactly what to say.
- Strength
- Good
- Act within
- Before each upcoming event, and the week after past ones
- Best for
- Companies selling event, marketing, or follow-up tools
How we detect it
Runs on Apify, Google search, Clay, and HeyReach.
- Scrape company pages for events they host or attend, and use search to capture the event links pages leave out.
- Split by upcoming or past, and by attending, hosting free or hosting paid.
- Move events with tickets above a set price into an ABM tier.
What it triggers
An opening line, to show the angle. It never goes out as written.
Your user conference is 6 weeks out. The part most teams struggle with is the follow-up in the week after, want our checklist?
- Email: A different message for each split, about the event itself.
- LinkedIn outreach: Reach the event owner before the next one.
Where it goes wrong
- One message for every event. Hosting a paid conference and attending a meetup are different problems.
Stack it with
A second signal on the same account moves it up.
Engaged with a competitor’s posts
An ICP person engages with LinkedIn posts from your competitors or their founders.
Going to an event
People from target accounts register for, or post that they are going to, a conference you attend or sponsor.
More events signals
Every events signalSpeaking at an event
An executive at a target account is announced as a speaker at a conference or webinar.
Attended your webinar
An ICP person registers for or attends your webinar or live session.
Sponsoring or exhibiting at an event
A company is listed as a sponsor or exhibitor at a conference or trade show.
FAQs about this signal
Companies that host or attend events, found from the events listed on their LinkedIn company pages and websites. A company that runs events has event problems all year, such as registration, follow-up, and attribution. Whether it hosts free or paid events, upcoming or past, tells you exactly what to say.
Scrape company pages for events they host or attend, and use search to capture the event links pages leave out. Split by upcoming or past, and by attending, hosting free or hosting paid. Move events with tickets above a set price into an ABM tier. Understory Agency runs it on Apify, Google search, Clay, and HeyReach.
The window to act is before each upcoming event, and the week after past ones. Understory Agency routes it to email and linkedin outreach. A different message for each split, about the event itself. Reach the event owner before the next one.
It works best for companies selling event, marketing, or follow-up tools. It is strongest alongside “Engaged with a competitor’s posts” and “Going to an event”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.