Marketing Tools & Services
Using MCPs to Build Custom Reports in Claude
Eliminate SaaS growth specialist dependencies with MCP-powered Claude integration. Generate pipeline through unified reporting across platforms.
Read more
Marketing Tools & Services
How to Do a Competitor Analysis Pitch Deck
Master competitor analysis for your SaaS pitch deck. Expert guide with templates, metrics selection, and positioning strategies.
Marketing Tools & Services
The Power of Reliable Attribution and Hidden Revenue Opportunities
Most SaaS teams track direct response attribution while missing influenced pipeline. A prospect sees LinkedIn ads, receives outbound emails, then converts through organic search. Without tools like Fibbler connecting these touchpoints, you credit the wrong channel and misallocate budget. Coordinated attribution reveals which combinations actually drive revenue.
Read more
GTM Engineering
A/B Testing: What Really Matters?
SaaS teams over-test subject lines and under-test offers. Statistical significance requires larger sample sizes than most outbound campaigns generate. Focus tests on high-impact variables: value proposition framing, social proof placement, and CTA specificity. Run one variable per test, wait for sufficient volume, and document learnings systematically.
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: Santosh Sharan - From ZoomInfo to ZeerAI
Catch up on our Understory Unfiltered episode where Santosh Sharan shares why the same growth playbook never works twice and why two-thirds of SaaS companies will shut down.
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: Nico’s Story: SaaS, Innovation, and Default
Catch up on our Understory Unfiltered episode with Nico, founder and CEO of Default, on building a unified go-to-market platform
Read more
Marketing Tools & Services
B2B SaaS Startup Marketing Playbook for Rapid Growth
Coordinate paid media, outbound, and creative under one playbook for predictable SaaS pipeline.
Read more
Marketing Tools & Services
Lead Generation Outsourcing: A SaaS Growth Guide
Why outsourced lead generation fails and how to avoid the coordination trap.
Read more
Benchmarks & Industry Insights
B2B Prospecting: 10 Proven Strategies for SaaS Growth
10 proven B2B prospecting strategies that eliminate coordination overhead for SaaS growth.
Read more
Marketing Tools & Services
B2B SaaS Content Marketing Strategy Guide
A practical framework for B2B SaaS content marketing that builds authority, educates buying committees, and generates qualified pipelines.
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: Octave’s GTM Engine - AI Agents, Contextual Messaging & 10% Reply Rates
Catch up on our Understory Unfiltered episode sharing how Octave’s game changing GTM engine
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: How SendSpark Scaled Personalized Video with AI
Catch up on our Understory Unfiltered episode sharing how SendSpark scaled personalized video with AI
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: $13M ARR Without Venture Capital?
Catch up on our Understory Unfiltered episode sharing how WIZA generated $13M ARR without any venture capital
Read more
Podcast Episodes: Understory Unfiltered
Understory Unfiltered: How Instantly Scaled to 35K+ Paying Customers
Catch up on our Understory Unfiltered episode sharing how we helped a brand scale to 35K+ customers
Read more
GTM Engineering
ICP Scoring Rubric Examples for B2B SaaS Teams
Effective ICP scoring weights firmographic fit, behavioral signals, and timing indicators. A SaaS selling to mid-market assigns points for employee count, tech stack overlap, and recent funding. Behavioral scores track content engagement and outbound responses. The rubric should disqualify fast, not just prioritize well.
Read more
GTM Engineering
10 B2B SaaS Lead Generation Strategies
SaaS lead generation works when channels reinforce each other. LinkedIn ads build awareness, Clay-powered outbound reaches specific accounts, and retargeting captures research-stage prospects. The strategies that scale combine paid media targeting with personalized sequences, ensuring prospects receive consistent messaging across every touchpoint in their evaluation journey.
Read more