Understory's Paid Media Management Services

LinkedIn, Google (Search, Display, YouTube), Meta, Reddit, X, and other channels as needed. We pick the channel mix based on where your ICP actually buys, not where your last agency had retainers. LinkedIn is our highest-volume channel for most B2B clients, but we run full-funnel programs across whichever platforms move pipeline. We also handle review-site placements (G2, TrustRadius) when they fit the funnel.

B2B-first. Our team, tooling, attribution stack, and creative process are all built around B2B SaaS, services, and AI-native companies. That includes both classic enterprise motions (a buying committee of three to seven people across a multi-week sales cycle) and PLG companies running self-serve funnels where the goal is signups, activations, and product-qualified leads instead of demo bookings. We have run B2C campaigns where the ICP overlap is strong, but B2B is the default.

Flat retainers, not a percentage of ad spend. We tier the retainer to your monthly spend (Seed under $50K/mo, Startup $50-150K, Scale Up $150-300K, Enterprise $300K+), but you pay the same fee whether your ads cost $2 or $200 per click. We think percentage-of-spend agencies are incentivized to spend more, not to convert more.

We'll engage clients spending under $50K/mo on paid, but the math works best for B2B companies running $25K+ per month. Below that, the retainer-to-spend ratio doesn't compound the way it should. If you're earlier than that, GTM engineering or LinkedIn content is usually a better starting service.

We produce it. Every paid-media engagement includes ten hours per month of design, unlimited copy variations, and platform-native ad assets for every channel you're running. Creative refresh is built into the cadence so ads don't fatigue. If you have an in-house design team, we collaborate; if not, we run it end to end.

Every ad impression, click, and form submit lands on the contact record with full source and campaign attribution. We're a certified HubSpot Solutions Partner and we work with Salesforce too. On top of the CRM, you get a Looker Studio dashboard (or HubSpot/Salesforce native) that shows paid spend, pipeline contribution, and revenue attribution side by side. No more guessing which channel sourced the deal.

Faster than outbound. Most B2B paid campaigns spin up in seven to fourteen days from kickoff: account audit, pixel and conversion tracking install, audience build, creative production, and launch. You'll see your first leads in week two or three. We then iterate as frequently as needed based on performance, not on a fixed monthly cadence.

We layer multiple retargeting sources: ad platform pixels (LinkedIn, Meta, Google), website deanonymization tools, and CRM-based audience lists pushed into LinkedIn and Meta. If a prospect visits your site but doesn't convert, we can retarget them across YouTube, LinkedIn, Meta, and Reddit within 24-48 hours. CRM lists from HubSpot or Salesforce are pushed in too, so warm-audience targeting includes your existing pipeline.

Yes. Thought leader ads (boosting a personal LinkedIn post as a paid ad) are one of the highest-performing formats we run for B2B founders and executives. We coordinate them with our LinkedIn Content team when clients run both services so the organic post and the paid promotion are designed together, not bolted on after.

Yes. Every engagement has a named paid media strategist who owns the channel mix, optimization cadence, and reporting. You also get a designated channel specialist for every platform you're operating or spending on, so the person tuning your LinkedIn, Google, Meta, or Reddit campaigns is someone who runs that channel every day, not a generalist toggling between accounts.