Case Study
“I worked at Google for over 10 years with many performance marketing agencies and Understory is one of the best.”
Jonathan Pelosi, CBO of Avo
Generate and Capture Demand with Expert Paid Media Management
Efficiently book qualified meetings for your sales team with customized and proven strategies
Discover how Understory can build the foundation for your sustained success
Detailed Intake Process
On LinkedIn, we build precise audience profiles based on your ICP and enhance targeting with your first-party data, ensuring personalized and effective ad campaigns.
Simultaneously, on Google, we conduct thorough keyword research, identifying high-intent and relevant keywords, to attract users actively seeking your products or services.
Campaign Strategy Development
This process begins with a detailed understanding of the client’s objectives, whether it’s lead generation or brand awareness.
We then work to develop highly personalized creatives – eye-catching creatives for paid social media and writing targeted, effective copy for Google Ads.
Technical Ad Account Set Up
Our process begins with configuring your CRM to ensure it captures and organizes all customer data effectively, laying the groundwork for personalized marketing and sales strategies.
We implement conversion tracking on your digital assets, enabling precise tracking of user interactions and enhancing the targeting and retargeting capabilities of your ad campaigns.
Campaign Launch
At Understory, we implement robust guardrails for testing and scaling campaigns, ensuring efficiency and effectiveness in identifying and managing campaign performance.
Our process begins with a structured approach to testing, where each campaign is meticulously evaluated against specific criteria and performance metrics. This rigorous testing phase is designed to identify any potential issues or underperforming aspects before a full-scale launch.
Continuous Campaign Optimization
By leveraging data analytics, we continuously monitor and adjust the campaign in real time, ensuring maximum engagement, conversion, and ROI.
Understory’s omni-channel campaign launch strategy is designed to create a unified brand experience, driving meaningful interactions and achieving business goals efficiently.
Additional Services
Achievements
Exponential Growth in Demos
From a baseline of 0, Avo witnessed a meteoric rise to over 100 demo requests per month.
Cost-Effective Scaling
Despite rapidly scaling, the average cost remained incredibly efficient, breaking below $30, all the way down to $27 per meeting request.
Enhanced Brand Presentation
With revamped graphics and persona- specific prompts, Avo’s campaigns were very visually appealing, and resonated with their target audience.
Successful Incentive Strategy:
The $50 gift strategy not only incentivized demos, but also bolstered Avo’s brand image as a generous and customer-centric company.Despite the lead magnet being a $50 gift card, 71% of attendees ended up booking a second call.
C-Suite Engagement:
Through targeted strategies, Avo successfully initiated conversations with key decision- makers, paving the way for countless potential collaborations and partnerships.
Who We Are
Experienced sales-minded marketing consultants specialized in scaling SaaS organizations
At Understory, we specialize in paid media management, graphic design, and cold email outreach for businesses looking to achieve measurable results. Whether you’re looking to launch a new campaign or optimize existing ones, we have the skills and experience to help you succeed. Let’s work together to take your business to the next level.
Hear what our clients have to say about us
“Alex and Ali have a deep understanding of full-funnel pipeline generation. Ads, email, creative, landing pages, demand gen, lead gen, Clay. They’ve got you covered. They’re a small, scrappy team that cares about results. Go with Understory to run your allbound and you will not be sorry.”
Adam Robinson
CEO @ Retention.com and RB2B
The Understory team excels everywhere. I knew Alex for a while as an early Clay expert, and eventually met Ali too before they became an enterprise partner. We discussed strategy and tactics, and I could just tell it was the right fit for our paid media efforts. This team excels across all channels, and there was no other agency that knew our audience better or could execute at their level. They've exceeded my expectations, and I highly recommend them to any company that needs elite operators.
Bruno Estrella
Head of Growth @ Qclay
We really couldn't ever imagine working without the Understory team, so I heavily recommend them for anyone really trying to look and build their business and really meaningfully grow
Jordan Shamir
CEO @ Yofi
Jumping into projects with Understory has been a game-changer for our ad campaigns across LinkedIn and Google. It’s like they scour the couch cushions for every last penny to make sure our budget stretches as far as it can go. With a keen eye for detail and a knack for making every dollar count, Understory’s approach is a breath of fresh air. They’re not just spending; they’re investing smartly, making sure we get the spotlight we deserve and the pipeline along with it.
Joseph Barringham
Director of Demand Gen @ Sonrai Security
Working with Understory has been refreshing—they jumped right into a highly technical niche and got up to speed on the nuances of our industry. They didn't try to reinvent the wheel, but instead used their expertise to build on our early strategies and successes. They've also plugged into our reporting & systems well, which gives us confidence in where things are at any given point.
Jono Krawczyk
Growth Marketing @ Secure W-2
We partnered with Understory during the traditionally slow holiday season, which posed a unique challenge as they took on the task of revamping our paid search strategies. Despite the timing, Chris, Augusto, and the entire Understory team dove deeply into our account, making strategic adjustments and focusing on gaining a deep understanding of our unique needs and the dynamics of our specific market. Their commitment to learning from data and improving our performance paid off remarkably. At the start of the new year, we observed a 40% increase in our campaign performance, a testament to their hard work and expertise. We are genuinely impressed and excited by the results achieved, and look forward to our continued partnership!
Angelica Krauss
Director of Marketing @ Remofirst
Understory team did a thorough audit on our paid media campaigns, found multiple weak spots, and proactively suggested tactics for us to implement. We were so impressed with the audit that we hired them for both paid social and paid search that week. Their attention to detail and customer experience is exceptional. Very happy client.
Gleb Polyakov
CEO @ Nylas
Working with Understory has been effortless, we chose them for their dedication to detail and getting the small things right, this is complex work but throughout the onboarding there was little to no lift on ourside. The syncs were regular, setup was fast and I was pleasantly shocked at the sheer pace Understory work at. This coupled with the passion and excitement Alex and Ali show has made them a pleasure to work with.
Scott Ferguson
Director of Revenue Marketing @ Netacea
“They’ve completely transformed how we approach outbound campaigns. Before we were really struggling with weak positioning and limited reach, but after we partnered with Alex and Ali, we experienced steady, and really consistent growth. Their team, especially Pierre, helped us zero in on the right messaging, and really delivered to our target audience” - Director of Marketing at Verify Treatment
Luis Perdomo
Director of Marketing @ Verify Treatment
I’ve had my fair share of bad experiences working with agencies in the past. But Understory came highly recommended so I gave them a shot. It was clear they actually cared about delivering results for us, not just putting us through some generic, templated system. They really spend the time to understand what will create value for us, built a strategy, and then kept iterating on it to get better and better results.
Ryley Randall
CEO @ Devize
These guys are real nerds at this stuff. They make our campaigns work and I don’t have to do any heavy lifting at all. After a successful exit, I’m focused on A players only, and Understory is exactly that. Trust the nerds. You won’t regret it.
Eric Spett
CEO @ Scalebound
Working with Understory allowed us to reach tens of thousands of prospects and return multiple daily positive leads.They helped us locate potential users of our tool and dial in our messaging so that when we we reached out, people responded positively. Their team worked diligently to help set up, iterate, automate and scale the entire process!" Arel Moodie - Co-Founder at Talkadot
Arel Moodie
Co-Founder @ Talkalot
I worked at Google for over 10 years with many performance marketing agencies and Understory is one of the best.
Jonathan Pelosi
CRO @ Avo
Working with Understory for my email campaigns has been what I wish every agency experience was like. They're shrewd, on the bleeding edge of the newest tech, organized, and timely. My favorite part about working with them has probably been their proactivity, and ability to adapt quickly. Not to mention, they've provided me guidance on topics outside of the scope of our contract voluntarily on multiple occasions. It helps that they're also super personable and fun to work with!
Itai Joseph
CEO @ Fondy
Understory is incredible to work with. They're so creative in the way they approach ad creatives and copy, but extremely tactical and calculated with the way they manage ad spend. A year in, and I can't think of a better partner to work with.
Alia Vinson
Senior Marketing Manager @ VERO
Before Understory, we struggled to find a LinkedIn Ads agency that didn’t just run us through generic playbooks. They came in with real domain expertise, quickly understood our challenges, and introduced us to a high-converting ad format we hadn’t tried before. Their strategic approach and execution set them apart from everything we’d experienced. Since partnering with Understory, LinkedIn Ads has become one of our top acquisition channels, delivering some of our largest sales opportunities every week. Their ability to test, optimize, and refine continuously keeps us ahead, making a real impact on our pipeline and revenue. If you need an agency that actually delivers results, Understory is real deal.
Mike Kilcullen
VP of Marketing @ Wiza
Get Your Free Ad Account Audit
