LinkedInSingle Image AdRunning as 2 adsOur score 6.8/10
Ad headline
💌 Try Toggl for free (no awkward commitments)
Pattern: Hand-made illustration twist
Toggl ads
Toggl has 112 distinct ad creatives in our B2B ad libraries, 63 on LinkedIn and 49 on Google (40 search, 9 display). Its longest running ad has been shown on Google for 22 months. 9 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · toggl.com
112distinct creatives
2channels
22 monthslongest run
9top-rated ads
Where Toggl advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Toggl's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 9 of Toggl's ads made the top-rated tier.
LinkedInSingle Image AdRunning as 2 adsOur score 6.6/10
Ad headline
Built for how US law firms bill
Pattern: Familiar artifact, rewritten
LinkedInSingle Image AdRunning as 2 adsOur score 6.5/10
Ad headline
Looking for something long-term? Book a demo.
Pattern: Familiar artifact, rewritten
LinkedInSingle Image AdRunning as 2 adsOur score 6.4/10
Ad headline
Capacity, from hours you already track
Pattern: Product UI with real numbers
LinkedInSingle Image AdRunning as 2 adsOur score 6.4/10
Ad headline
Time tracking attorneys will actually use.
Pattern: Familiar artifact, rewritten
LinkedInSingle Image AdRunning as 6 adsOur score 6.3/10
Ad headline
Ready to close the visibility gap? Request a demo.
Why it works
Two-line setup or punch wraps a real P&L card showing a red negative profit, so the headline is proven by the UI in one glance.
What stands out
Real product UI with a believable red loss number, not a generic dashboard.
Pattern: Product UI with real numbers
LinkedInSingle Image AdRunning as 6 adsOur score 6.1/10
Ad headline
Ready to close the visibility gap? Request a demo.
Why it works
A fake SQL query returning '0 rows' dramatises the blind spot in Jira in a language engineering leaders read instantly, and the line below names the gap (note. Typo 'what is costs' on image).
What stands out
A real-looking code console used as the punchline instead of a stock visual. witty, dev-native.
Pattern: Engineer-native code hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.1/10
Ad headline
Fewer reminders. Cleaner timesheets.
Pattern: Familiar artifact, rewritten
LinkedInSingle Image AdOur score 6.1/10
Ad headline
Get the Answer Before They Ask Again
Pattern: Overheard message thread
Toggl LinkedIn ads
63 distinct creatives, run as 117 separate ads, 3 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Toggl reruns it. These are the creatives it reruns most.
| Type | Toggl | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 86% (54) | 68% |
| Video | 10% (6) | 15% |
| Message | 5% (3) | 8% |
| Type | Toggl | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 68% (43) | 82% |
| Demo | 16% (10) | 3% |
| Free trial | 13% (8) | 3% |
| Report or guide | 2% (1) | 6% |
| Webinar or event | 2% (1) | 5% |
Running as 6 adsOur score 6.3/10
Single ImageAd headline
Ready to close the visibility gap? Request a demo.
Ad copy
😃 What most people saw: the sprint closed on time. Velocity looked fine. Everyone moved on.
Running as 6 adsOur score 6.1/10
Single ImageAd headline
Ready to close the visibility gap? Request a demo.
Ad copy
Jira tells you what's done. Toggl tells you whether your team has capacity for what's next.
Running as 6 adsOur score 5.5/10
Single ImageAd headline
Ready to close the visibility gap? Request a demo.
Ad copy
Can you tell if a project is profitable before it's over? Most engineering teams on Jira can't.
Running as 4 adsOur score 5.3/10
Single ImageAd headline
💌 Try Toggl for free (no awkward commitments)
Ad copy
“We need to talk… about our time.” Platinum Companies had that moment.
Running as 3 adsOur score 5.6/10
Single ImageAd headline
Spend Less Time Reporting
Ad copy
Client reporting shouldn’t be a monthly reconstruction project.
Running as 2 adsOur score 6.8/10
Single ImageAd headline
💌 Try Toggl for free (no awkward commitments)
Ad copy
Choosing a time tracking software partner is like choosing a romantic one.
Running as 2 adsOur score 6.6/10
Single ImageAd headline
Built for how US law firms bill
Ad copy
Most time trackers were built for agencies and sold to law firms.
Running as 2 adsOur score 6.5/10
Single ImageAd headline
Looking for something long-term? Book a demo.
Ad copy
Sweat+Co swiped right for Toggl. As a result: profitability up, visibility clear, remote work tracked.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Toggl Google ads
40 search ads and 9 display ads that ran for a month or more, 43 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Toggl | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 82% (40) | 95% |
| Display image ad | 18% (9) | 5% |
Toggl search ads
Ran for 22 monthsOur score 4.1/10
Search text adRan for 22 monthsOur score 4.6/10
Search text adRan for 22 monthsOur score 3.8/10
Search text adRan for 22 monthsOur score 3.4/10
Search text adRan for 22 monthsOur score 3.3/10
Search text adRan for 22 monthsOur score 3.6/10
Search text adRan for 17 monthsOur score 4.1/10
Search text adRan for 17 monthsOur score 3.5/10
Search text adToggl display ads
Ran for 14 monthsOur score 4.8/10
Display image adRan for 14 monthsOur score 5.3/10
Display image adRan for 14 monthsOur score 4.8/10
Display image adRan for 14 monthsOur score 4.7/10
Display image adRan for 5 monthsOur score 3.9/10
Display image adRan for 35 daysOur score 5.2/10
Display image adRan for 34 daysOur score 5.4/10
Display image adRan for 34 daysOur score 5.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Toggl ads, answered
Where does Toggl advertise?
In the public ad libraries we track, Toggl runs ads on LinkedIn and Google, 112 distinct creatives in all, 63 on LinkedIn and 49 on Google (40 search, 9 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Toggl running?
63 distinct creatives, run as 117 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
How many Google ads is Toggl running?
49 on Google (40 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 22 months.
How can I see Toggl's ads myself?
Search Toggl by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Toggl. Understory is not affiliated with Toggl. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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