Tailscale ads

Tailscale has 138 distinct ad creatives in our B2B ad libraries, 85 on LinkedIn and 53 on Google (40 search, 13 display). Its longest running ad has been shown on Google for 2 years. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Security · tailscale.com

138distinct creatives

2channels

2 yearslongest run

5top-rated ads

Where Tailscale advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	85	Single Image (89%)	Its most rerun creative runs as 10 ads
Google	53	Search text ad (75%)	Longest shown for 2 years

Tailscale's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Tailscale's ads made the top-rated tier.

Tailscale LinkedIn ad: See how Tailscale scales with your teams

LinkedInSingle Image AdOur score 6.7/10

Ad headline

See how Tailscale scales with your teams

Pattern: Named customer as hero

Tailscale LinkedIn ad: Tailscale makes complex networks easy to manage

LinkedInSingle Image AdRunning as 2 adsOur score 6.5/10

Ad headline

Tailscale makes complex networks easy to manage

Pattern: Named customer as hero

Tailscale LinkedIn ad: Read the full Total Economic Impact™ report

LinkedInSingle Image AdOur score 6.2/10

Ad headline

Read the full Total Economic Impact™ report

Pattern: Report made physical

Tailscale LinkedIn ad: What would less network overhead look like?

LinkedInSingle Image AdOur score 6.1/10

Ad headline

What would less network overhead look like?

Pattern: Report made physical

LinkedInSingle Image AdOur score 6.1/10

Ad headline

Read the full Total Economic Impact™ report

Pattern: Typographic sting

Tailscale LinkedIn ads

85 distinct creatives, run as 148 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Tailscale reruns it. These are the creatives it reruns most.

Ad formats
Type	Tailscale	Security advertisers
Single Image	89% (76)	75%
Video	8% (7)	10%
Document	1% (1)	4%
Message	1% (1)	10%

Offers
Type	Tailscale	Security advertisers
No offer (brand)	86% (73)	71%
Webinar or event	9% (8)	7%
Report or guide	4% (3)	11%
Calculator or tool	1% (1)	4%

Tailscale LinkedIn ad: Secure AI usage without slowing teams down

Running as 10 adsOur score 5.3/10

Single Image

Ad headline

Secure AI usage without slowing teams down

Ad copy

Engineering teams are adopting AI tools faster than infrastructure can keep up.

Tailscale LinkedIn ad: You already trust Tailscale. Your team should too.

Running as 7 adsOur score 6/10

Single Image

Ad headline

You already trust Tailscale. Your team should too.

Ad copy

Bring Tailscale to work. Replace your legacy VPN with Tailscale for hassle-free, zero-config connectivity.

Tailscale LinkedIn ad: Give AI the same controls as the rest of your infrastructure

Running as 5 adsOur score 5.5/10

Single Image

Ad headline

Give AI the same controls as the rest of your infrastructure

Ad copy

Every part of modern infrastructure has governance, identity and policy controls. AI tooling is often the exception.

Tailscale LinkedIn ad: Streamline privileged access with Tailscale PAM

Running as 5 adsOur score 5.4/10

Single Image

Ad headline

Streamline privileged access with Tailscale PAM

Tailscale LinkedIn ad: The secure connectivity platform that just works

Running as 5 adsOur score 5.3/10

Single Image

Ad headline

The secure connectivity platform that just works

Ad copy

Set permissions in under 5 minutes. Connect with device names, not IPs. WireGuard® encryption built in.

Tailscale LinkedIn ad: Why teams are rethinking Business VPN

Running as 4 adsOur score 5.2/10

Single Image

Ad headline

Why teams are rethinking Business VPN

Ad copy

Business VPN often turns into gateways, firewalls, and exceptions that are hard to manage.

Tailscale LinkedIn ad: Watch the on-demand Aperture webinar

Running as 4 adsOur score 3.7/10

Single Image

Ad headline

Watch the on-demand Aperture webinar

Tailscale LinkedIn ad: Set up Aperture by Tailscale

Running as 3 adsOur score 5.6/10

Single Image

Ad headline

Set up Aperture by Tailscale

Ad copy

Engineering teams are adopting AI tools faster than infrastructure can keep up.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Tailscale Google ads

40 search ads and 13 display ads that ran for a month or more, 45 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Tailscale	Security advertisers
Search text ad	75% (40)	88%
Display image ad	23% (12)	12%
Video	2% (1)	0%

Tailscale search ads

Ran for 25 monthsOur score 4.9/10

Search text ad

Ran for 25 monthsOur score 4.3/10

Search text ad

Ran for 23 monthsOur score 4.3/10

Search text ad

Ran for 23 monthsOur score 4.2/10

Search text ad

Ran for 20 monthsOur score 4.4/10

Search text ad

Ran for 17 monthsOur score 3.9/10

Search text ad

Ran for 17 monthsOur score 3.5/10

Search text ad

Ran for 17 monthsOur score 3.6/10

Search text ad

Tailscale display ads

Ran for 25 monthsOur score 5/10

Display image ad

Ran for 16 monthsOur score 4.6/10

Display image ad

Ran for 13 monthsOur score 4/10

Display image ad

Ran for 10 monthsOur score 4.7/10

Display image ad

Ran for 9 monthsOur score 4.4/10

Display image ad

Ran for 7 monthsOur score 4.8/10

Display image ad

Ran for 6 monthsOur score 4.8/10

Display image ad

Ran for 5 monthsOur score 4.4/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Tailscale ads, answered

Where does Tailscale advertise?

In the public ad libraries we track, Tailscale runs ads on LinkedIn and Google, 138 distinct creatives in all, 85 on LinkedIn and 53 on Google (40 search, 13 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Tailscale running?

85 distinct creatives, run as 148 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 10 ads.

How many Google ads is Tailscale running?

53 on Google (40 search, 13 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.

How can I see Tailscale's ads myself?

Search Tailscale by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Tailscale. Understory is not affiliated with Tailscale. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Security advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.