MetaFlexible (several images)Ran for 24 daysOur score 6.8/10
Pattern: Product UI with real numbers
Slack ads
Slack has 100 distinct ad creatives in our B2B ad libraries, 38 on LinkedIn, 36 on Meta and 26 on Google (15 search, 11 display). Its longest running ad has been shown on Google for 5 months. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · slack.com
100distinct creatives
3channels
5 monthslongest run
8top-rated ads
Where Slack advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Slack's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Slack's ads made the top-rated tier.
GoogleDisplay image adLive for 5 monthsOur score 6.8/10
Pattern: Named customer as hero
GoogleDisplay image adOur score 6.7/10
Pattern: Named customer as hero
GoogleDisplay image adOur score 6.5/10
Pattern: Named customer as hero
MetaFlexible (several images)Our score 6.4/10
Ad headline
Slack is where the NWS stays connected
Pattern: Named customer as hero
GoogleDisplay image adOur score 6.1/10
Pattern: Named customer as hero
LinkedInDocument AdRunning as 2 adsOur score 6/10
Pattern: Product UI with real numbers
GoogleDisplay image adLive for 2 monthsOur score 6/10
Slack LinkedIn ads
38 distinct creatives, run as 131 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Slack reruns it. These are the creatives it reruns most.
| Type | Slack | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 45% (17) | 68% |
| Document | 26% (10) | 6% |
| Video | 21% (8) | 15% |
| Event | 8% (3) | 1% |
| Type | Slack | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 84% (32) | 82% |
| Report or guide | 13% (5) | 6% |
| Webinar or event | 3% (1) | 5% |
Running as 21 adsOur score 5.6/10
Single ImageAd headline
Get started
Ad copy
Bring your team together - with Slack.
Running as 16 adsOur score 5.8/10
Single ImageAd headline
Jetzt starten
Ad copy
Bring dein Team zusammen - mit Slack.
Watch on LinkedIn ↗Running as 12 adsOur score 2.6/10
VideoAd headline
Arbeit ohne E-Mails
Ad copy
Europace schließt mit Partner:innen in Slack Geschäfte schneller ab.
Watch on LinkedIn ↗Running as 10 adsOur score 2.7/10
VideoAd headline
AI Made Easy
Ad copy
Slackbot already knows your work. Your conversations, projects, and tools. No setup needed.
Watch on LinkedIn ↗Running as 6 adsOur score 4.6/10
VideoAd headline
Work faster with partners
Ad copy
End the inbox chaos. Organize every external message, file, and decision in Slack.
Watch on LinkedIn ↗Running as 6 adsOur score 2.8/10
VideoAd headline
All your tools, together
Ad copy
Files, meet flow. Connect Google Drive with Slack and bring your file library to where the conversation is happening
Watch on LinkedIn ↗Running as 6 adsOur score 1.4/10
VideoAd headline
Get started
Ad copy
Wolf & Badger’s new must-have? Time-saving automations in Slack.
Running as 4 adsOur score 4.9/10
Single ImageAd headline
Work smarter with Slack: AI, automation, and collaboration tips inside
Ad copy
If you're only using Slack for messaging, you're missing out.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Slack Meta ads
36 distinct creatives, 5 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Slack | Collaboration & productivity advertisers |
|---|---|---|
| Flexible (several images) | 86% (31) | 56% |
| Single image | 8% (3) | 18% |
| Video | 6% (2) | 23% |
Ran for 5 monthsOur score 5.2/10
Flexible (several images)
Ran for 5 monthsOur score 3.4/10
Flexible (several images)
Ran for 5 monthsOur score 1.9/10
Flexible (several images)
Ran for 5 monthsOur score 2.8/10
Flexible (several images)
Ran for 3 monthsOur score 2/10
Flexible (several images)
Ran for 3 monthsOur score 4.7/10
Flexible (several images)
Ran for 3 monthsOur score 5.5/10
Flexible (several images)
Ran for 59 daysOur score 5.6/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Slack Google ads
15 search ads and 11 display ads that ran for a month or more, 5 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Slack | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 58% (15) | 95% |
| Display image ad | 42% (11) | 5% |
Slack search ads
Ran for 3 monthsOur score 3.7/10
Search text adRan for 3 monthsOur score 3.6/10
Search text adRan for 3 monthsOur score 4/10
Search text adRan for 2 monthsOur score 3.7/10
Search text adRan for 2 monthsOur score 3.6/10
Search text adRan for 2 monthsOur score 3.5/10
Search text adRan for 2 monthsOur score 3.4/10
Search text adRan for 2 monthsOur score 3.6/10
Search text adSlack display ads
Ran for 5 monthsOur score 6.8/10
Display image adRan for 4 monthsOur score 5.5/10
Display image adRan for 3 monthsOur score 4.9/10
Display image adRan for 3 monthsOur score 5.2/10
Display image adRan for 3 monthsOur score 5/10
Display image adRan for 3 monthsOur score 5.3/10
Display image adRan for 2 monthsOur score 5.8/10
Display image adRan for 2 monthsOur score 6/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Slack ads, answered
Where does Slack advertise?
In the public ad libraries we track, Slack runs ads on LinkedIn, Meta and Google, 100 distinct creatives in all, 38 on LinkedIn, 36 on Meta and 26 on Google (15 search, 11 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Slack running?
38 distinct creatives, run as 131 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 21 ads.
How many Meta ads is Slack running?
36 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.
How many Google ads is Slack running?
26 on Google (15 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.
How can I see Slack's ads myself?
Search Slack by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Slack. Understory is not affiliated with Slack. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Or browse every B2B ad library.
Let's make ads like these for you
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