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Salesforce has 238 distinct ad creatives in our B2B ad libraries, 98 on LinkedIn, 87 on Google (86 search, 1 display) and 53 on Meta. Its longest running ad has been shown on Google for 3 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · salesforce.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Salesforce's ads made the top-rated tier.
Ad headline
Crocs is an Agentic Enterprise
Why it works
Two-panel split with a famous product turns abstract 'agentic enterprise' into a concrete, memorable division of labour.
Pattern: Named customer as hero
Pattern: Report made physical
Ad headline
Get the new report
98 distinct creatives, run as 138 separate ads, 8 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Salesforce reruns it. These are the creatives it reruns most.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 55% (54) | 63% |
| Video | 18% (18) | 18% |
| Document | 11% (11) | 5% |
| Message | 8% (8) | 11% |
| Event | 3% (3) | 0% |
| Article | 2% (2) | 0% |
| Carousel | 2% (2) | 1% |
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 78% (76) | 76% |
| Report or guide | 10% (10) | 8% |
| Webinar or event | 6% (6) | 6% |
| Demo | 4% (4) | 4% |
| Calculator or tool | 1% (1) | 1% |
| Free trial | 1% (1) | 0% |
Ad headline
Crocs is an Agentic Enterprise
Ad copy
Crocs steps up support to instantly answer 178K customer inquiries about fit, returns, and tracking every month.
Ad headline
기업 내 에이전트 기반 AI 현황 보고서
Ad copy
우리 조직만 AI 에이전트 도입이 늦은 것 같아 불안하신가요? 데이터를 완전히 통합한 조직은 단 31%에 불과합니다. 에이전트 기반 AI에서 ROI를 달성하기 위해 준비했던 핵심 요인을 공개합니다.
Ad headline
잠들지 않는 디지털 인력으로 업무 효율을 극대화하는 Agentic AI 가이드
Ad copy
아직도 단순 반복 업무에 시간을 빼앗기고 있으신가요? 직원들은 비즈니스 성장에 집중하고, 반복 업무는 AI가 처리하는, 업무환경의 혁신을 경험해보세요.
Ad copy
Transformez vos opérations de service sur le terrain avec Agentforce.
Ad headline
Your Next Architecture Challenge
Ad copy
Formula 1 isn’t waiting for the future of work to arrive. It’s in the driver’s seat of the agentic revolution.
Ad headline
Design for What’s Next
Ad copy
Think beyond the blueprint. Think like an architect.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
86 search ads and 1 display ad that ran for a month or more, 79 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 99% (86) | 95% |
| Display image ad | 1% (1) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
53 distinct creatives, 3 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 64% (34) | 27% |
| Video | 19% (10) | 30% |
| Flexible (several images) | 17% (9) | 40% |
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 74% (39) | 80% |
| Report or guide | 19% (10) | 9% |
| Free trial | 4% (2) | 5% |
| Demo | 2% (1) | 1% |
| Webinar or event | 2% (1) | 4% |
Ad headline
The Harness Determines What Gets Done
Ad copy
The Salesforce Futures team shares what separates the agentic harnesses that deliver from those that disappoint.
Ad headline
The Org-Wide Pivot to Becoming Agentic
Ad copy
Salesforce Engineering is embracing AI. Here’s what that shift looks like, what drove it, and the lessons learned.
Ad headline
The AI Agent Built to Escalate
Ad copy
Bobbi, built on Agentforce, handles ~200 nonemergency conversations a day, resolving 45% without human intervention.
Ad headline
One connected platform to sell, serve & collaborate — Now at 40% off!
Ad copy
For the first time: get 40% off a fully connected revenue operating system to sell, serve & collaborate — all in one place. Live in just 4 weeks!
Ad headline
One connected platform to sell, serve & collaborate — Now at 40% off!
Ad copy
Run your business on the world's #1 AI CRM — at 40% off! Introducing SMB Growth Kit: a smarter way to sell, serve & collaborate—live in just 4 weeks!
Watch on Meta ↗Ad headline
Scale customer service, sustainably
Ad copy
See how Coffee Supreme uses data to help their human team add value to every interaction.
Watch on Meta ↗Ad headline
Never say no to an after-hours customer order again
Ad copy
Give customers 24/7 flexibility. See how trusted AI agents handle after-hours order updates, keeping human managers fully in the loop.
Ad headline
Outgrow Your Spreadsheets. Not Your Ambition.
Ad copy
Replace disconnected apps with one platform that helps your business move faster, make better decisions and scale confidently.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Salesforce runs ads on LinkedIn, Google and Meta, 238 distinct creatives in all, 98 on LinkedIn, 87 on Google (86 search, 1 display) and 53 on Meta. Most of its creatives are on LinkedIn.
98 distinct creatives, run as 138 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 7 ads.
87 on Google (86 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
53 distinct creatives in Meta’s Ad Library. Longest shown for 4 months.
Search Salesforce by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Salesforce. Understory is not affiliated with Salesforce. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
