Ad headline
Clean Books Without the Cleanup
Pattern: Product UI with real numbers
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Paystand has 107 distinct ad creatives in our B2B ad libraries, 64 on Google (63 search, 1 display), 41 on LinkedIn and 2 on Meta. Its longest running ad has been shown on Google for 4 years. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · paystand.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Paystand's ads made the top-rated tier.
63 search ads and 1 display ad that ran for a month or more, 32 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Paystand | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 98% (63) | 89% |
| Display image ad | 2% (1) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
41 distinct creatives, run as 200 separate ads, 19 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Paystand reruns it. These are the creatives it reruns most.
| Type | Paystand | Finance & accounting advertisers |
|---|---|---|
| Message | 46% (19) | 11% |
| Single Image | 46% (19) | 63% |
| Document | 5% (2) | 4% |
| Video | 2% (1) | 17% |
| Type | Paystand | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 61% (25) | 77% |
| Demo | 17% (7) | 2% |
| Gift card | 15% (6) | 2% |
| Calculator or tool | 5% (2) | 3% |
| Report or guide | 2% (1) | 12% |
Ad headline
Microsoft Dynamics + Paystand: Automation That Scales With You.
Ad copy
Paystand automates AR and AP processes natively in Microsoft Dynamics. See why leading finance teams choose Paystand.
Ad headline
Faster cash flow, zero fees, free YETI
Ad copy
Every day an invoice sits unpaid is working capital you can't deploy.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
2 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad headline
The Spend Workflow That Lives in Slack
Ad copy
A purchase request, an approval, and a ready-to-use card. All in one Slack thread. That's the entire spend workflow with Teampay by Paystand. Employees ask in the workspace they already use. Managers approve with a click. A card is issued instantly with the right limit. No portals. No policy PDFs. No surprise charges. Finance sees everything in real time, synced to your ERP.

Ad headline
Free AirPods When You Demo Paystand
Ad copy
For a limited time, book a qualified demo with Paystand and get a free pair of Apple AirPods, on us. In 30 minutes, see how finance teams eliminate transaction fees, cut DSO by ~40%, and automate AR and AP end-to-end. No pressure, no commitment.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Paystand runs ads on Google, LinkedIn and Meta, 107 distinct creatives in all, 64 on Google (63 search, 1 display), 41 on LinkedIn and 2 on Meta. Most of its creatives are on Google.
64 on Google (63 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
41 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
2 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
Search Paystand by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Paystand. Understory is not affiliated with Paystand. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.