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Basware ads

Basware has 118 distinct ad creatives in our B2B ad libraries, 59 on LinkedIn and 59 on Google (53 search, 6 display). Its longest running ad has been shown on Google for 3 years. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · basware.com

118distinct creatives
2channels
3 yearslongest run
8top-rated ads

Where Basware advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn59Single Image (92%)Its most rerun creative runs as 17 ads
Google59Search text ad (90%)Longest shown for 3 years

Basware's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Basware's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Basware LinkedIn ad: Read the case study
LinkedInSingle Image AdRunning as 2 adsOur score 6.9/10

Ad headline

Read the case study

Pattern: Named customer as hero

Basware LinkedIn ad: See why Forrester ranks Basware as a leader in AP
LinkedInSingle Image AdRunning as 13 adsOur score 6.3/10

Ad headline

See why Forrester ranks Basware as a leader in AP

Pattern: Editorial data page

Basware LinkedIn ad: Download the Forrester Wave™ report
LinkedInSingle Image AdOur score 6.3/10

Ad headline

Download the Forrester Wave™ report

Pattern: Typographic sting

Basware LinkedIn ad: France Mandate: 170 Customers Live
LinkedInSingle Image AdOur score 6.2/10

Ad headline

France Mandate: 170 Customers Live

Pattern: Typographic sting

Basware LinkedIn ad: How KION Modernized AP
LinkedInSingle Image AdOur score 6.1/10

Ad headline

How KION Modernized AP

Pattern: Named customer as hero

Basware Google ad:
GoogleSearch text adLive for 8 monthsOur score 5.4/10
Basware Google ad:
GoogleDisplay image adRan for 4 monthsOur score 5.4/10
Basware Google ad:
GoogleSearch text adRan for 21 monthsOur score 5.1/10
Basware Google ad:
GoogleDisplay image adRan for 4 monthsOur score 4.8/10

Basware LinkedIn ads

59 distinct creatives, run as 200 separate ads, 4 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Basware reruns it. These are the creatives it reruns most.

Ad formats
TypeBaswareFinance & accounting advertisers
Single Image92% (54)63%
Message7% (4)11%
Video2% (1)17%
Offers
TypeBaswareFinance & accounting advertisers
No offer (brand)63% (37)77%
Report or guide25% (15)12%
Webinar or event7% (4)3%
Calculator or tool3% (2)3%
Demo2% (1)2%
Basware LinkedIn ad: How CFOs Accelerate SAP ROI
Running as 17 adsOur score 6.2/10
Single Image

Ad headline

How CFOs Accelerate SAP ROI

Ad copy

CFOs are done waiting for SAP go-live to fix AP.

Basware LinkedIn ad: Get Gartner® Magic Quadrant report
Running as 16 adsOur score 5.8/10
Single Image

Ad headline

Get Gartner® Magic Quadrant report

Basware LinkedIn ad: Don't Wait for SAP Go-Live to Modernize AP
Running as 14 adsOur score 4/10
Single Image

Ad headline

Don't Wait for SAP Go-Live to Modernize AP

Ad copy

Your SAP Cloud ERP migration is already underway. Your AP transformation can be too.

Basware LinkedIn ad: See why Forrester ranks Basware as a leader in AP
Running as 13 adsOur score 6.3/10
Single Image

Ad headline

See why Forrester ranks Basware as a leader in AP

Ad copy

650+ SAP customers already trust Basware.

Basware LinkedIn ad: ENGIE: 82% touchless AP, zero SAP customization
Running as 11 adsOur score 5.6/10
Single Image

Ad headline

ENGIE: 82% touchless AP, zero SAP customization

Ad copy

ENGIE hit 82% touchless invoice matching, up from 20%, while keeping SAP Cloud ERP untouched.

Basware LinkedIn ad: AI in AP: Forrester ROI Report
Running as 11 adsOur score 5.5/10
Single Image

Ad headline

AI in AP: Forrester ROI Report

Ad copy

76% of finance teams plan to invest more in AI for AP - but 68% need demonstrable ROI first.

Basware LinkedIn ad: Get the Latest Global E-Invoicing Insights
Running as 9 adsOur score 4.8/10
Single Image

Ad headline

Get the Latest Global E-Invoicing Insights

Ad copy

By 2030, e-invoicing is projected to become the default way businesses exchange transaction data worldwide.

Basware LinkedIn ad: The SAP Migration Checklist Finance & IT Agree On
Running as 8 adsOur score 4/10
Single Image

Ad headline

The SAP Migration Checklist Finance & IT Agree On

Ad copy

Finance needs automation. IT needs a clean core.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Basware Google ads

53 search ads and 6 display ads that ran for a month or more, 58 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeBaswareFinance & accounting advertisers
Search text ad90% (53)89%
Display image ad10% (6)11%

Basware search ads

Basware Google ad: Search text ad
Ran for 34 monthsOur score 3.7/10
Search text ad
Basware Google ad: Search text ad
Ran for 33 monthsOur score 2.9/10
Search text ad
Basware Google ad: Search text ad
Ran for 33 monthsOur score 3.9/10
Search text ad
Basware Google ad: Search text ad
Ran for 32 monthsOur score 4/10
Search text ad
Basware Google ad: Search text ad
Ran for 28 monthsOur score 3.5/10
Search text ad
Basware Google ad: Search text ad
Ran for 25 monthsOur score 3.6/10
Search text ad
Basware Google ad: Search text ad
Ran for 23 monthsOur score 3.8/10
Search text ad
Basware Google ad: Search text ad
Ran for 22 monthsOur score 3.6/10
Search text ad

Basware display ads

Basware Google ad: Display image ad
Ran for 4 monthsOur score 4.3/10
Display image ad
Basware Google ad: Display image ad
Ran for 4 monthsOur score 5.4/10
Display image ad
Basware Google ad: Display image ad
Ran for 4 monthsOur score 4.8/10
Display image ad
Basware Google ad: Display image ad
Ran for 3 monthsOur score 4.2/10
Display image ad
Basware Google ad: Display image ad
Ran for 3 monthsOur score 3.9/10
Display image ad
Basware Google ad: Display image ad
Ran for 3 monthsOur score 4.6/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Basware ads, answered

Where does Basware advertise?

In the public ad libraries we track, Basware runs ads on LinkedIn and Google, 118 distinct creatives in all, 59 on LinkedIn and 59 on Google (53 search, 6 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Basware running?

59 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 17 ads.

How many Google ads is Basware running?

59 on Google (53 search, 6 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How can I see Basware's ads myself?

Search Basware by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Basware. Understory is not affiliated with Basware. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Finance & accounting advertisers

Or browse every B2B ad library.

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