Navan ads

Navan has 175 distinct ad creatives in our B2B ad libraries, 67 on Google (all search), 58 on Meta and 50 on LinkedIn. Its longest running ad has been shown on Google for 4 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · navan.com

175distinct creatives

3channels

4 yearslongest run

1top-rated ads

Where Navan advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	67	Search text ad (100%)	Longest shown for 4 years
Meta	58	Flexible (several images) (81%)	Longest shown for 5 months
LinkedIn	50	Video (34%)	Its most rerun creative runs as 13 ads

Navan's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Navan's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Navan LinkedIn ad: The intelligent engine behind Primark’s travel program

Watch on LinkedIn ↗

LinkedInVideo AdOur score 6.9/10

Ad headline

The intelligent engine behind Primark’s travel program

Pattern: Named customer as hero

MetaFlexible (several images)Ran for 57 daysOur score 5.9/10

Navan LinkedIn ad: It’s alive! Meet the Frankenstack

LinkedInSingle Image AdOur score 5.9/10

Ad headline

It’s alive! Meet the Frankenstack

Navan LinkedIn ad: 5 hidden T&E costs that may be draining your budget

LinkedInSingle Image AdRunning as 2 adsOur score 5.8/10

Ad headline

5 hidden T&E costs that may be draining your budget

Navan LinkedIn ad: Escape the nightmare of unmanaged spend

LinkedInSingle Image AdOur score 5.8/10

Ad headline

Escape the nightmare of unmanaged spend

MetaFlexible (several images)Ran for 26 daysOur score 5.7/10

Ad headline

The work travel platform

MetaFlexible (several images)Ran for 5 monthsOur score 5.7/10

MetaFlexible (several images)Ran for 52 daysOur score 5.5/10

Navan LinkedIn ad: How Primark moved beyond legacy travel

Watch on LinkedIn ↗

LinkedInVideo AdOur score 5.4/10

Ad headline

How Primark moved beyond legacy travel

Navan Google ads

67 search ads and 0 display ads that ran for a month or more, 60 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Navan	Finance & accounting advertisers
Search text ad	100% (67)	89%

Navan search ads

Ran for 44 monthsOur score 3.5/10

Search text ad

Ran for 43 monthsOur score 3.6/10

Search text ad

Ran for 43 monthsOur score 4.6/10

Search text ad

Ran for 42 monthsOur score 3.8/10

Search text ad

Ran for 42 monthsOur score 3.5/10

Search text ad

Ran for 41 monthsOur score 3.6/10

Search text ad

Ran for 41 monthsOur score 3.9/10

Search text ad

Ran for 39 monthsOur score 3.8/10

Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Navan Meta ads

58 distinct creatives, 4 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Navan	Finance & accounting advertisers
Flexible (several images)	81% (47)	50%
Video	16% (9)	23%
Single image	3% (2)	24%

Ran for 5 monthsOur score 5.7/10

Flexible (several images)

Ran for 5 monthsOur score 5/10

Flexible (several images)

Ran for 5 monthsOur score 3.1/10

Flexible (several images)

Ran for 4 monthsOur score 4/10

Flexible (several images)

Ran for 2 monthsOur score 4.5/10

Flexible (several images)

Ran for 2 monthsOur score 3.1/10

Flexible (several images)

Ran for 2 monthsOur score 2.3/10

Flexible (several images)

Navan Meta ad: Get started + claim $500* 👉

Ran for 2 monthsOur score 3.4/10

Single image

Ad headline

Get started + claim $500* 👉

Ad copy

Yes, the rumors are true. Get your company onboarded with Navan and you’ll get $500 to spend on personal travel on Navan. It’s only a matter of time anyway, so why not get a free vacation out of it? 😌🏝️

See the best B2B Meta ads from every advertiser in the Meta ad library.

Navan LinkedIn ads

50 distinct creatives, run as 83 separate ads, 16 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Navan reruns it. These are the creatives it reruns most.

Ad formats
Type	Navan	Finance & accounting advertisers
Video	34% (17)	17%
Message	32% (16)	11%
Document	16% (8)	4%
Single Image	16% (8)	63%
Event	2% (1)	0%

Offers
Type	Navan	Finance & accounting advertisers
No offer (brand)	64% (32)	77%
Report or guide	18% (9)	12%
Demo	6% (3)	2%
Webinar or event	6% (3)	3%
Calculator or tool	4% (2)	3%
Gift card	2% (1)	2%

Navan LinkedIn ad: Give your travel and expense management an AI-powered upgrade.

Watch on LinkedIn ↗

Running as 13 adsOur score 4.2/10

Video

Ad headline

Give your travel and expense management an AI-powered upgrade.

Ad copy

Turn travel & expense into a business advantage.

LinkedIn message adNavanSponsored · NavanHi {first name}, Choosing a new Tamp;E platform is a big decision, but it’s only the start of the transition. With the right plan, every step that follows can be smooth and coordinated. That’s why we created this guide: to break the work into five practical phases:Discovery and AlignmentIntegration and BuildingConfiguration and TestingTraining and EnablementCommunication and Change ManagementUse it to clarify roles, surface dependencies early, coordinate decisions across %COMPANYNAME%, prepare employees for launch, and keep the transition moving with confidence — from planning through adoption. Best! Navan Team

Running as 5 ads

Message · from Navan

Navan LinkedIn ad: 7 strategies to increase your T&E program ROI

Running as 4 adsOur score 2/10

Single Image

Ad headline

7 strategies to increase your T&E program ROI

Navan LinkedIn ad: Explore seven research-backed shifts to improve visibility, reduce friction, and gain control of T&E spend.

Running as 3 adsOur score 4.9/10

Document

Ad copy

Explore seven research-backed shifts to improve visibility, reduce friction, and gain control of T&E spend.

Running as 3 adsOur score 4/10

Document

Running as 2 adsOur score 5.8/10

Single Image

Ad headline

5 hidden T&E costs that may be draining your budget

Ad copy

Managing T&E with separate platforms could be costing your program more than you think.

Navan LinkedIn ad: Learn how inefficient T&E can cost your business money

Running as 2 adsOur score 5.3/10

Single Image

Ad headline

Learn how inefficient T&E can cost your business money

Ad copy

Efficiency gaps in your T&E stack cost more than time — they can cause leakage which hits your bottom line.

Navan LinkedIn ad: Tick these common T&E problems off your list

Running as 2 adsOur score 4.8/10

Single Image

Ad headline

Tick these common T&E problems off your list

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Navan ads, answered

Where does Navan advertise?

In the public ad libraries we track, Navan runs ads on Google, Meta and LinkedIn, 175 distinct creatives in all, 67 on Google (all search), 58 on Meta and 50 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Navan running?

67 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.

How many Meta ads is Navan running?

58 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.

How many LinkedIn ads is Navan running?

50 distinct creatives, run as 83 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 13 ads.

How can I see Navan's ads myself?

Search Navan by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Navan. Understory is not affiliated with Navan. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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