LinkedInSingle Image AdRunning as 3 adsOur score 7.5/10
Pattern: Editorial data page
Rillet ads
Rillet has 139 distinct ad creatives in our B2B ad libraries, 110 on LinkedIn and 29 on Google (28 search, 1 display). Its longest running ad has been shown on Google for 17 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · rillet.com
139distinct creatives
2channels
17 monthslongest run
4top-rated ads
Where Rillet advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Rillet's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Rillet's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.9/10
Pattern: Overheard message thread
LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ad headline
See How Lunai Bioworks Leverages Rillet
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.2/10
Ad headline
See How Biotech is Running on Rillet
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 5.9/10
GoogleSearch text adRan for 6 monthsOur score 5.1/10
GoogleSearch text adRan for 3 monthsOur score 5/10
GoogleSearch text adRan for 7 monthsOur score 4.8/10
GoogleSearch text adRan for 7 monthsOur score 4.7/10
Rillet LinkedIn ads
110 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Rillet reruns it. These are the creatives it reruns most.
| Type | Rillet | Finance & accounting advertisers |
|---|---|---|
| Single Image | 76% (84) | 63% |
| Video | 24% (26) | 17% |
| Type | Rillet | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 84% (92) | 77% |
| Report or guide | 8% (9) | 12% |
| Webinar or event | 5% (5) | 3% |
| Calculator or tool | 4% (4) | 3% |
Watch on LinkedIn ↗Running as 13 adsOur score 4.7/10
VideoAd headline
A Bunch of Accountants: Fall of the Legacy ERP
Ad copy
Six executives, hundreds of years of combined experience, and one shared grievance...
Watch on LinkedIn ↗Running as 10 adsOur score 5.4/10
VideoAd headline
Legacy ERP is having a moment (not a good one)
Watch on LinkedIn ↗Running as 7 adsOur score 5/10
VideoAd headline
Vibe Code for Finance: Weekly Live Workshops
Ad copy
Join the most practical hour in finance.
Running as 6 adsOur score 5.1/10
Single ImageAd headline
600+ Finance Teams Run Their Close on Aura
Ad copy
Aura runs every workstream in your close checklist at the same time, because it sits inside a GL that's live.
Watch on LinkedIn ↗Running as 5 adsOur score 4.1/10
VideoAd headline
Meet Rillet (boat not included)
Ad copy
What would you do with another 10 days? Rillet helps you close the books faster so you can live life uninterrupted.
Watch on LinkedIn ↗Running as 4 adsOur score 4.9/10
VideoAd headline
Happy anniversary, Legacy!
Ad copy
One year in, and legacy ERP is celebrating the anniversary of starting implementation… phase 3 of 6.
Watch on LinkedIn ↗Running as 4 adsOur score 4/10
VideoAd headline
AI that can't find your revenue
Ad copy
Bolt AI onto a legacy ledger and ask it your revenue, and it'll find 14 articles about revenue instead.
Watch on LinkedIn ↗Running as 4 adsOur score 4/10
VideoAd headline
Nobody should be up at 2am closing books
Ad copy
Legacy ERP is up until 2 a.m. closing the books, and the system just froze anyway.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Rillet Google ads
28 search ads and 1 display ad that ran for a month or more, 23 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Rillet | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 97% (28) | 89% |
| Display image ad | 3% (1) | 11% |
Rillet search ads
Ran for 17 monthsOur score 3.8/10
Search text adRan for 13 monthsOur score 3.2/10
Search text adRan for 7 monthsOur score 2.8/10
Search text adRan for 7 monthsOur score 3.8/10
Search text adRan for 7 monthsOur score 2.7/10
Search text adRan for 7 monthsOur score 4.8/10
Search text adRan for 7 monthsOur score 3.7/10
Search text adRan for 7 monthsOur score 3.9/10
Search text adRillet display ads
Ran for 3 monthsOur score 3.6/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Rillet ads, answered
Where does Rillet advertise?
In the public ad libraries we track, Rillet runs ads on LinkedIn and Google, 139 distinct creatives in all, 110 on LinkedIn and 29 on Google (28 search, 1 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Rillet running?
110 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 13 ads.
How many Google ads is Rillet running?
29 on Google (28 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 17 months.
How can I see Rillet's ads myself?
Search Rillet by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Rillet. Understory is not affiliated with Rillet. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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