Ad headline
5 Ways to Cut GPU Costs by 60%
Pattern: Before and after split
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
nOps has 153 distinct ad creatives in our B2B ad libraries, 108 on LinkedIn, 31 on Google (29 search, 2 display) and 14 on Meta. Its longest running ad has been shown on Google for 18 months. 7 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Cloud cost & FinOps · nops.io
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 7 of nOps's ads made the top-rated tier.
Ad headline
5 Ways to Cut GPU Costs by 60%
Pattern: Before and after split
Ad headline
Attribute Every Dollar of AI Spend
Pattern: Product UI with real numbers
Ad headline
A Framework for GenAI Cost Control
Pattern: Editorial data page
Ad headline
Trace Every Dollar of GenAI Spend
Pattern: Product UI with real numbers

Ad headline
See Your Real AI Cost
Pattern: Product UI with real numbers
Pattern: Named customer as hero

Pattern: Product UI with real numbers
108 distinct creatives, run as 190 separate ads, 14 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often nOps reruns it. These are the creatives it reruns most.
| Type | nOps | Cloud cost & FinOps advertisers |
|---|---|---|
| Single Image | 60% (65) | 75% |
| Message | 13% (14) | 8% |
| Video | 11% (12) | 8% |
| Spotlight | 8% (9) | 3% |
| Event | 6% (6) | 2% |
| Carousel | 1% (1) | 0% |
| Text | 1% (1) | 0% |
| Type | nOps | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 76% (82) | 80% |
| Report or guide | 14% (15) | 8% |
| Webinar or event | 9% (10) | 8% |
| Calculator or tool | 1% (1) | 2% |
Ad headline
One Vendor Switch. $750K a Year.
Ad headline
Automated management never has an off day.
Ad copy
Manual commitment management can’t keep up with hourly usage shifts and choosing among thousands of pricing plans.
Ad headline
CFO 5
Ad headline
Move beyond standard cloud optimization.
Ad copy
When you’re already at 80–90% coverage, standard commitment management can still leave millions on the table.
Ad headline
Free analysis of your hidden cloud savings
Ad copy
Even with high coverage, significant cloud waste often remains invisible to manual efforts.
Ad headline
Don't Let "Manual Mistakes" Cost You $100k.
Ad copy
Manual cloud management is prone to human error and life distractions. Algorithms don't have bad Mondays.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
29 search ads and 2 display ads that ran for a month or more, 23 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | nOps | Cloud cost & FinOps advertisers |
|---|---|---|
| Search text ad | 94% (29) | 90% |
| Display image ad | 6% (2) | 10% |
See the best B2B Google ads from every advertiser in the Google ad library.
14 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | nOps | Cloud cost & FinOps advertisers |
|---|---|---|
| Single image | 43% (6) | 50% |
| Flexible (several images) | 29% (4) | 30% |
| Video | 29% (4) | 19% |
| Type | nOps | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 86% (12) | 76% |
| Report or guide | 14% (2) | 7% |


Ad headline
Chat with Dramatically Reduce Your Amazon Compute Spend
Ad copy
50% savings on your AWS compute spend? It's possible with nOps. Our ML algorithms continuously optimize a portfolio of your savings plans and reserved instances while adapting them to changes in usage in real-time

Ad headline
Pay 50% Less - Automated Multicloud Commitment Management
Ad copy
Automate Your Multicloud Commitment Management

Ad headline
Pay Less for EC2 Instances and Benefit from Compounded Savings
Ad copy
Still managing your AWS Reservations manually? nOps automates savings as your EC2 needs change—new sizes, types, or classes—without underutilizing or overspending your prepurchased commitments.

Ad headline
Automate Your GCP CUDs for 100% Coverage.
Ad copy
Stop leaving money on the table. Move beyond the baseline and push your GCP discounts near 100% with risk-free, autonomous CUD management.

Ad headline
See Your Real AI Cost
Ad copy
Know exactly what each feature, team, or customer costs to run on AI. See allocated vs. unallocated spend at a glance.

Ad headline
Top LLM Cost Tools, Ranked
Ad copy
Comparing LLM cost tools? See how the leading platforms stack up on GPU optimization, attribution, and provider support.
Ad headline
The Real Cost of DIY
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, nOps runs ads on LinkedIn, Google and Meta, 153 distinct creatives in all, 108 on LinkedIn, 31 on Google (29 search, 2 display) and 14 on Meta. Most of its creatives are on LinkedIn.
108 distinct creatives, run as 190 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 10 ads.
31 on Google (29 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.
14 distinct creatives in Meta’s Ad Library. Longest shown for 10 days.
Search nOps by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to nOps. Understory is not affiliated with nOps. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.