
Ad headline
Get leaner clusters and lower costs with smarter resource allocation
Pattern: Named customer as hero
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Zesty has 95 distinct ad creatives in our B2B ad libraries, 50 on LinkedIn, 44 on Meta and 1 on Google (all search). Its longest running ad has been shown on Google for 5 months. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Cloud cost & FinOps · zesty.co
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Zesty's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Ad headline
Get leaner clusters and lower costs with smarter resource allocation
Pattern: Named customer as hero

Ad headline
You don't need overprovisioning to keep your cluster safe
Pattern: Physical metaphor, photographed

Ad headline
Break the cycle. Cut K8s cost at the source.
Pattern: Familiar artifact, rewritten

Ad headline
Your cluster may already be infected. Reduce cloud waste today.
Pattern: Editorial data page

Ad headline
Stop letting cloud costs distract your best engineers
Pattern: Hand-made illustration twist
Ad headline
Find Your Kubernetes Savings Potential.
Ad headline
Read How Sennder Cut Costs
Ad headline
Reduce Kubernetes costs automatically with MDA
Ad headline
Automatically reduce K8s costs without risking performance
50 distinct creatives, run as 171 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Zesty reruns it. These are the creatives it reruns most.
| Type | Zesty | Cloud cost & FinOps advertisers |
|---|---|---|
| Single Image | 80% (40) | 75% |
| Video | 20% (10) | 8% |
| Type | Zesty | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 98% (49) | 80% |
| Demo | 2% (1) | 0% |
Ad headline
Find Your Kubernetes Savings Potential.
Ad copy
Your cloud bill tells you what you’re spending, but not how much of it you could avoid.
Ad headline
Take the next step in K8s optimization
Ad copy
K8s resource optimization has come a long way. From overprovisioning to manual tuning to automated Pod Rightsizing.
Ad headline
Break the cycle. Cut K8s cost at the source
Ad copy
Infrastructure teams tend to pad clusters with extra resources and adjust every so often.
Ad headline
You don't need overprovisioning to keep your cluster safe
Ad copy
Overprovisioning K8s resources is like a very expensive placebo.
Ad headline
Your cluster may already be infected. Reduce cloud waste today.
Ad headline
Reduce Kubernetes costs automatically with MDA
Ad copy
Time to let Pod Rightsizing hang its cape.
Ad headline
Automatically reduce K8s costs without risking performance
Ad copy
Fear isn't a good optimization strategy. It may get you a long streak with no incidents, but it comes at a high cost.
Ad headline
Cut K8s waste with ZERO risk to your cluster
Ad copy
Every voice in your head tells you to add more resources? Add more CPU. Triple the memory.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
44 distinct creatives, 3 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Zesty | Cloud cost & FinOps advertisers |
|---|---|---|
| Single image | 50% (22) | 50% |
| Video | 32% (14) | 19% |
| Flexible (several images) | 16% (7) | 30% |
| Carousel | 2% (1) | 1% |
| Type | Zesty | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 86% (38) | 76% |
| Report or guide | 9% (4) | 7% |
| Calculator or tool | 2% (1) | 1% |
| Demo | 2% (1) | 10% |
![Zesty Meta ad: Cut idle capacity without risking availability [See How]](/b2b-meta-swipe-library/img/1204643781190179.webp)
Ad headline
Cut idle capacity without risking availability [See How]
Ad copy
Most Kubernetes clusters run extra headroom because scale-out is too slow to rely on in production, even with Karpenter. Want to reduce overprovisioning without putting performance or availability at risk? Want to use less idle capacity “just in case” and scale fast enough to handle any traffic spike? Headroom Reduction keeps hibernated nodes ready to join the cluster instantly, so when a surge hits, scaling happens in seconds instead of minutes.
![Zesty Meta ad: Stay flexible while keeping Savings Plan coverage high [See How]](/b2b-meta-swipe-library/img/1699201351435386.webp)
Ad headline
Stay flexible while keeping Savings Plan coverage high [See How]
Ad copy
Even if most of your workloads are covered by Savings Plans, long-term commitments still put you at risk. Many teams lock in large commitments based on assumptions that stop being true as infrastructure evolves. Commitment Manager keeps coverage aligned with real usage by purchasing Savings Plans in small increments, so you can stay flexible while maintaining high coverage automatically.
![Zesty Meta ad: Reduce cost without risking stability [See How]](/b2b-meta-swipe-library/img/1198076205795978.webp)
Ad headline
Reduce cost without risking stability [See How]
Ad copy
Stop giving up on cost savings because automating Kubernetes feels risky. So many teams avoid pod rightsizing in production out of fear it will interfere with HPA or hurt performance. Pod Rightsizing keeps CPU and memory requests aligned with real usage, without fighting existing autoscaling logic or compromising stability.
Watch on Meta ↗Ad headline
Instantly Unlock Kubernetes Efficiency with Zesty’s Pod Rightsizing
Ad copy
Tired of the complexity and guesswork in optimizing your Kubernetes workloads? With Zesty’s Pod Rightsizing, installation is a breeze — just a few clicks and you’re up and running. By automatically monitoring and adjusting CPU and memory requests in real-time, Zesty ensures your pods are always right-sized. This means: Optimized performance without over-provisioning Reduced cloud costs thanks to automated resource allocation Hands-off efficiency so your teams can focus on innovation, not infrastructure tuning Stop wasting time and resources on manual rightsizing. Let Zesty do the heavy li
Watch on Meta ↗Ad headline
Same story, different ticket
Ad copy
- DynamiEvery conversation with a DevOps engineer: - Step 1: Ask for something - Step 2: Get asked to open up a ticket - Step 3: Explain it’s only something small - Step 4: Get asked to open up a ticket nonetheless - Step 5: Argue - Step 6: Open up a ticket Tag a developer who never opens up a ticket!
Watch on Meta ↗Ad headline
The Crown's Automated K8s Cost Optimization
Ad copy
In the Kubernetes kingdom, overprovisioning is the biggest driver of cloud waste, and manual optimization can't keep up with how fast these environments change. Most automated optimization tools only handle one piece of this very complex system, promising great savings, but then fall short once they are met with reality. Zesty optimizes across every layer of your Kubernetes environment, and built to hold up under the conditions that break single-purpose tools.

Ad headline
You don't need overprovisioning to keep your cluster safe
Ad copy
Overprovisioning K8s resources is like a very expensive placebo. It makes you feel safe, but it doesn't treat the underlying problem, which only gets worse with time. Zesty's platform treats the actual cause: it continuously analyzes your workload behavior and adjusts resources automatically, in real time, so you get real safety, without the inflated bill.

Ad headline
Break the cycle. Cut K8s cost at the source.
Ad copy
Infrastructure teams tend to pad clusters with extra resources and adjust every so often. But manual, periodic reviews can't ever keep pace with how fast workloads change. So they pad them a little more. Overprovisioning K8s resources was never a fix. It's a workaround that costs you every single month. Zesty's platform solves that directly: automated resource optimization that adjusts your cluster in real time, based on actual usage, so you keep your cluster safe and your bill light.
See the best B2B Meta ads from every advertiser in the Meta ad library.
1 search ad and 0 display ads that ran for a month or more, 1 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Zesty runs ads on LinkedIn, Meta and Google, 95 distinct creatives in all, 50 on LinkedIn, 44 on Meta and 1 on Google (all search). Most of its creatives are on LinkedIn.
50 distinct creatives, run as 171 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 22 ads.
44 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
1 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.
Search Zesty by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Zesty. Understory is not affiliated with Zesty. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.