Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list

Ternary ads

Ternary has 64 distinct ad creatives in our B2B ad libraries, 36 on Google (all search), 27 on LinkedIn and 1 on Reddit. Its longest running ad has been shown on Google for 23 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Cloud cost & FinOps · ternary.app

64distinct creatives
3channels
23 monthslongest run
4top-rated ads

Where Ternary advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
Google36Search text ad (100%)Longest shown for 23 months
LinkedIn27Single Image (93%)Its most rerun creative runs as 5 ads
Reddit1Image (100%)Reddit publishes no performance data

Ternary's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Ternary's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Ternary LinkedIn ad: Trusted with $7.5B+ in technology spend
LinkedInSingle Image AdOur score 6.3/10

Ad headline

Trusted with $7.5B+ in technology spend

Pattern: Editorial data page

Ternary LinkedIn ad:
LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ternary LinkedIn ad: Your engineers added headcount. They just didn't call it that.
LinkedInSingle Image AdOur score 6.2/10

Ad headline

Your engineers added headcount. They just didn't call it that.

Pattern: Familiar artifact, rewritten

Ternary LinkedIn ad: Your AI accrual is wrong. Every month.
LinkedInSingle Image AdOur score 6.1/10

Ad headline

Your AI accrual is wrong. Every month.

Pattern: Editorial data page

Ternary LinkedIn ad: Test the Ternary Agent in a Live Sandbox
LinkedInSingle Image AdRunning as 2 adsOur score 6/10

Ad headline

Test the Ternary Agent in a Live Sandbox

Ternary Google ad:
GoogleSearch text adRan for 7 monthsOur score 4.9/10
Ternary Google ad:
GoogleSearch text adRan for 5 monthsOur score 4.9/10
Ternary Reddit ad: See how Ternary, the only FinOps-native platform for GCP, brings transparency, efficiency, and collaboration to your cloud investments. Benefit from fixed-fee pricing, flexible deployment options, and powerful features like agentless Kubernetes monitoring and AI-powered anomaly detection.
RedditImageOur score 4.9/10

Ad headline

See how Ternary, the only FinOps-native platform for GCP, brings transparency, efficiency, and collaboration to your cloud investments. Benefit from fixed-fee pricing, flexible deployment options, and powerful features like agentless Kubernetes monitoring and AI-powered anomaly detection.

Ternary Google ad:
GoogleSearch text adRan for 3 monthsOur score 4.8/10

Ternary Google ads

36 search ads and 0 display ads that ran for a month or more, 33 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeTernaryCloud cost & FinOps advertisers
Search text ad100% (36)90%

Ternary search ads

Ternary Google ad: Search text ad
Ran for 23 monthsOur score 4.3/10
Search text ad
Ternary Google ad: Search text ad
Ran for 20 monthsOur score 4/10
Search text ad
Ternary Google ad: Search text ad
Ran for 20 monthsOur score 4/10
Search text ad
Ternary Google ad: Search text ad
Ran for 17 monthsOur score 4.3/10
Search text ad
Ternary Google ad: Search text ad
Ran for 16 monthsOur score 3.5/10
Search text ad
Ternary Google ad: Search text ad
Ran for 14 monthsOur score 3.2/10
Search text ad
Ternary Google ad: Search text ad
Ran for 13 monthsOur score 3.8/10
Search text ad
Ternary Google ad: Search text ad
Ran for 13 monthsOur score 4/10
Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Ternary LinkedIn ads

27 distinct creatives, run as 46 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Ternary reruns it. These are the creatives it reruns most.

Ad formats
TypeTernaryCloud cost & FinOps advertisers
Single Image93% (25)75%
Document7% (2)2%
Offers
TypeTernaryCloud cost & FinOps advertisers
No offer (brand)96% (26)80%
Report or guide4% (1)8%
Ternary LinkedIn ad: See how much you can save today!
Running as 5 adsOur score 3.9/10
Single Image

Ad headline

See how much you can save today!

Ad copy

Slashing cloud costs shouldn’t feel like rocket science.

Ternary LinkedIn ad: Stop Guessing at Your AI ROI. Test the Agent.
Running as 3 adsOur score 5.4/10
Single Image

Ad headline

Stop Guessing at Your AI ROI. Test the Agent.

Ad copy

The board's AI ROI question is not going away.

Ternary LinkedIn ad: FinOps Leaders: Having trouble talking tokens with your Finance team?
Running as 2 adsOur score 6.2/10
Single Image

Ad copy

FinOps Leaders: Having trouble talking tokens with your Finance team?

Ternary LinkedIn ad: Test the Ternary Agent in a Live Sandbox
Running as 2 adsOur score 6/10
Single Image

Ad headline

Test the Ternary Agent in a Live Sandbox

Ad copy

Ask multi-cloud margin, SaaS unit cost, and token attribution in plain English.

Ternary LinkedIn ad: Faster Cloud Cost Insights with Ternary
Running as 2 adsOur score 5.5/10
Single Image

Ad headline

Faster Cloud Cost Insights with Ternary

Ad copy

Ternary simplifies cloud cost analysis, helping you turn hours of work into just minutes.

Ternary LinkedIn ad: Deliver Multi-Cloud Success with Ternary FinOps
Running as 2 adsOur score 5.5/10
Single Image

Ad headline

Deliver Multi-Cloud Success with Ternary FinOps

Ad copy

See why Aztek Technologies trusts Ternary for expert driven multi-cloud support and FinOps excellence.

Ternary LinkedIn ad: One data model. Built for Finance, not retrofitted.
Running as 2 adsOur score 5.5/10
Single Image

Ad headline

One data model. Built for Finance, not retrofitted.

Ternary LinkedIn ad: Recreate Your Cloud Cost Report Inside Your LLM
Running as 2 adsOur score 5.4/10
Single Image

Ad headline

Recreate Your Cloud Cost Report Inside Your LLM

Ad copy

Paste your existing cloud cost report spec into Claude or ChatGPT and get the same numbers back in seconds.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Ternary Reddit ads

1 ad in Reddit’s Ad Inspiration Library, highest scored first.

Ternary Reddit ad: See how Ternary, the only FinOps-native platform for GCP, brings transparency, efficiency, and collaboration to your cloud investments. Benefit from fixed-fee pricing, flexible deployment options, and powerful features like agentless Kubernetes monitoring and AI-powered anomaly detection.
Our score 4.9/10
Image

Ad headline

See how Ternary, the only FinOps-native platform for GCP, brings transparency, efficiency, and collaboration to your cloud investments. Benefit from fixed-fee pricing, flexible deployment options, and powerful features like agentless Kubernetes monitoring and AI-powered anomaly detection.

See the best B2B Reddit ads from every advertiser in the Reddit ad library.

Ternary ads, answered

Where does Ternary advertise?

In the public ad libraries we track, Ternary runs ads on Google, LinkedIn and Reddit, 64 distinct creatives in all, 36 on Google (all search), 27 on LinkedIn and 1 on Reddit. Most of its creatives are on Google.

How many Google ads is Ternary running?

36 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 23 months.

How many LinkedIn ads is Ternary running?

27 distinct creatives, run as 46 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 5 ads.

How many Reddit ads is Ternary running?

1 distinct creative in Reddit’s Ad Inspiration Library. Reddit publishes no performance data.

How can I see Ternary's ads myself?

Search Ternary by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Reddit’s Ad Inspiration Library. Every ad on this page links to its entry there.

Every ad belongs to Ternary. Understory is not affiliated with Ternary. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Cloud cost & FinOps advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.