Ad headline
Nearly a third of your cloud budget could be slipping through the cracks
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Flexera has 106 distinct ad creatives in our B2B ad libraries, 72 on Google (60 search, 12 display) and 34 on LinkedIn. Its longest running ad has been shown on Google for 10 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Cloud cost & FinOps · flexera.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Flexera's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Nearly a third of your cloud budget could be slipping through the cracks
Ad headline
See where every dollar goes
Ad headline
17% lower Databricks spend in 30 days
Ad headline
Why choose between cloud savings and cloud value? You can have both.
Ad headline
Kubernetes savings, proven in production

Pattern: Product UI with real numbers

60 search ads and 12 display ads that ran for a month or more, 45 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Flexera | Cloud cost & FinOps advertisers |
|---|---|---|
| Search text ad | 83% (60) | 90% |
| Display image ad | 17% (12) | 10% |
See the best B2B Google ads from every advertiser in the Google ad library.
34 distinct creatives, run as 150 separate ads, 6 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Flexera reruns it. These are the creatives it reruns most.
| Type | Flexera | Cloud cost & FinOps advertisers |
|---|---|---|
| Single Image | 82% (28) | 75% |
| Message | 18% (6) | 8% |
| Type | Flexera | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 59% (20) | 80% |
| Webinar or event | 26% (9) | 8% |
| Calculator or tool | 15% (5) | 2% |
Ad headline
AI spend has more consumers than ever.
Ad copy
Hidden consumption, shadow AI and autonomous agents are changing how organizations think about AI costs.
Ad headline
Prepare for your Microsoft renewal
Ad copy
E7, rising costs and audit pressure are changing Microsoft renewals.
Ad headline
Get more value from AI, cloud, SaaS and IT investments
Ad copy
Managing technology spend has never been more complex.
Ad headline
AI costs can skyrocket when the spender isn’t human
Ad headline
One platform. Every layer of business AI.
Ad copy
AI is bought and built across silos, making adoption, consumption, and costs difficult to track.
Ad headline
A free, one‑day event for ITAM, FinOps, and AI cost control
Ad copy
Join peers for practical conversations on managing SaaS, cloud, and AI costs in complex environments.
Ad headline
Nearly a third of your cloud budget could be slipping through the cracks
Ad headline
17% lower Databricks spend in 30 days
Ad copy
Flexera reduced Databricks spend by 17% in 30 days—with zero disruption to production workloads.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Flexera runs ads on Google and LinkedIn, 106 distinct creatives in all, 72 on Google (60 search, 12 display) and 34 on LinkedIn. Most of its creatives are on Google.
72 on Google (60 search, 12 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 10 months.
34 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 10 ads.
Search Flexera by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Flexera. Understory is not affiliated with Flexera. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.