HiBob ads

HiBob has 152 distinct ad creatives in our B2B ad libraries, 61 on LinkedIn, 59 on Google (57 search, 2 display) and 32 on Meta. Its longest running ad has been shown on Google for 3 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

HR & recruiting · hibob.com

152distinct creatives

3channels

3 yearslongest run

1top-rated ads

Where HiBob advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	61	Single Image (97%)	Its most rerun creative runs as 31 ads
Google	59	Search text ad (97%)	Longest shown for 3 years
Meta	32	Flexible (several images) (44%)	Longest shown for 3 months

HiBob's top-rated ad

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of HiBob's ads scored 6 or higher.

HiBob LinkedIn ad: Making HRIS implementation easy

LinkedInSingle Image AdOur score 6.7/10

Ad headline

Making HRIS implementation easy

Pattern: Named customer as hero

HiBob LinkedIn ads

61 distinct creatives, run as 149 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HiBob reruns it. These are the creatives it reruns most.

Ad formats
Type	HiBob	HR & recruiting advertisers
Single Image	97% (59)	65%
Video	3% (2)	16%

Offers
Type	HiBob	HR & recruiting advertisers
No offer (brand)	98% (60)	84%
Demo	2% (1)	4%

HiBob LinkedIn ad: AI skills management software & unified framework | HiBob

Running as 31 adsOur score 4.2/10

Single Image

Ad headline

AI skills management software & unified framework | HiBob

Ad copy

Leaders are having a moment with AI. For many of them, it’s a real crossroads.

HiBob LinkedIn ad: Speed up onboarding with HiBob

Watch on LinkedIn ↗

Running as 18 adsOur score 3.9/10

Video

Ad headline

Speed up onboarding with HiBob

Ad copy

With HiBob, get rid of manual tasks and onboard your new hires with automated workflows.

HiBob LinkedIn ad: Turn competing priorities into one plan

Running as 6 adsOur score 4.5/10

Single Image

Ad headline

Turn competing priorities into one plan

Ad copy

Sales comp brings Finance, HR, and Sales to the same table, each with different priorities.

Running as 4 adsOur score 5.3/10

Single Image

Ad headline

Download de gids

Ad copy

De AI-vaardigheidskloof is al een feit.

HiBob LinkedIn ad: Connected payroll. Fewer admin tasks.

Running as 4 adsOur score 1.8/10

Single Image

Ad headline

Connected payroll. Fewer admin tasks.

Ad copy

Payroll admin should not take over your entire week.

HiBob LinkedIn ad: Ook een spreadsheet kent zijn grenzen

Running as 3 adsOur score 6/10

Single Image

Ad headline

Ook een spreadsheet kent zijn grenzen

Ad copy

Cijfers alleen bepalen niet hoe werving, beoordeling en training eruit moeten zien.

HiBob LinkedIn ad: Breng tekorten in kaart. En pak ze aan.

Running as 3 adsOur score 5.4/10

Single Image

Ad headline

Breng tekorten in kaart. En pak ze aan.

Ad copy

Bob helpt HR de AI-vaardigheidskloof in kaart te brengen, te volgen en te dichten – vanuit één platform.

HiBob LinkedIn ad: Alle vaardigheden in kaart – direct bruikbaar

Running as 3 adsOur score 5.4/10

Single Image

Ad headline

Alle vaardigheden in kaart – direct bruikbaar

Ad copy

Klaar voor de toekomst.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

HiBob Google ads

57 search ads and 2 display ads that ran for a month or more, 55 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	HiBob	HR & recruiting advertisers
Search text ad	97% (57)	95%
Display image ad	3% (2)	5%

HiBob search ads

Ran for 39 monthsOur score 3.4/10

Search text ad

Ran for 38 monthsOur score 3.7/10

Search text ad

Ran for 38 monthsOur score 3.8/10

Search text ad

Ran for 36 monthsOur score 3.8/10

Search text ad

Ran for 35 monthsOur score 3.6/10

Search text ad

Ran for 35 monthsOur score 3.5/10

Search text ad

Ran for 34 monthsOur score 3.6/10

Search text ad

Ran for 32 monthsOur score 3.7/10

Search text ad

HiBob display ads

Ran for 3 monthsOur score 5.2/10

Display image ad

Ran for 3 monthsOur score 5/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

HiBob Meta ads

32 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	HiBob	HR & recruiting advertisers
Flexible (several images)	44% (14)	48%
Video	34% (11)	20%
Single image	22% (7)	27%

Offers
Type	HiBob	HR & recruiting advertisers
No offer (brand)	88% (28)	87%
Demo	9% (3)	7%
Report or guide	3% (1)	3%

Watch on Meta ↗

Ran for 3 monthsOur score 3/10

Video

Ad headline

One tool. Less chaos.

Ad copy

Payroll, onboarding, reviews, Bob keeps it all in one place. No chasing, no stress.

HiBob Meta ad: Put an end to the HR email trail

Watch on Meta ↗

Ran for 3 monthsOur score 3.6/10

Video

Ad headline

Put an end to the HR email trail

Ad copy

Still running HR through your inbox? Experience how automating your HR workflows in Bob saves hours every week.

HiBob Meta ad: Sorry legacy HR, it's over 💔

Watch on Meta ↗

Ran for 3 monthsOur score 3.8/10

Video

Ad headline

Sorry legacy HR, it's over 💔

Ad copy

Why settle for outdated HR? Bob is better looking, easier to use, and way more popular.

Ran for 3 monthsOur score 4.9/10

Single image

Ad headline

Built for HR, not Excel

Ad copy

Spreadsheets slow you down. HiBob’s all-in-one platform helps you move fast, stay compliant, and put people first.

Ran for 3 monthsOur score 4.6/10

Flexible (several images)

HiBob Meta ad: Create a Workplace People Love

Watch on Meta ↗

Ran for 3 monthsOur score 3.9/10

Video

Ad headline

Create a Workplace People Love

Ad copy

Create workplaces people love. Drive engagement, loyalty, and growth with Bob. Book your personalized demo today.

Watch on Meta ↗

Ran for 3 monthsOur score 3.5/10

Video

Ad headline

Drive Results with Bob

Ad copy

Build a connected and thriving workforce with Bob. See how to drive performance and retention. Take a short quiz to begin.

Ran for 3 monthsOur score 2.6/10

Flexible (several images)

See the best B2B Meta ads from every advertiser in the Meta ad library.

HiBob ads, answered

Where does HiBob advertise?

In the public ad libraries we track, HiBob runs ads on LinkedIn, Google and Meta, 152 distinct creatives in all, 61 on LinkedIn, 59 on Google (57 search, 2 display) and 32 on Meta. Most of its creatives are on LinkedIn.

How many LinkedIn ads is HiBob running?

61 distinct creatives, run as 149 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 31 ads.

How many Google ads is HiBob running?

59 on Google (57 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many Meta ads is HiBob running?

32 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.

How can I see HiBob's ads myself?

Search HiBob by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to HiBob. Understory is not affiliated with HiBob. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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