Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list

Gong ads

Gong has 99 distinct ad creatives in our B2B ad libraries, 71 on LinkedIn and 28 on Google (17 search, 11 display). Its longest running ad has been shown on Google for 4 years. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · gong.io

99distinct creatives
2channels
4 yearslongest run
8top-rated ads

Where Gong advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn71Single Image (75%)Its most rerun creative runs as 24 ads
Google28Search text ad (61%)Longest shown for 4 years

Gong's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Gong's ads made the top-rated tier.

Gong LinkedIn ad: Give Everpure’s AI-native motion the context to scale
LinkedInSingle Image AdOur score 6.7/10

Ad headline

Give Everpure’s AI-native motion the context to scale

Pattern: Named customer as hero

Gong LinkedIn ad: Why the AI Leader Chose Gong
LinkedInSingle Image AdOur score 6.6/10

Ad headline

Why the AI Leader Chose Gong

Pattern: Named customer as hero

Gong LinkedIn ad: How Upwork scaled into enterprise and forecasts at 95%
LinkedInSingle Image AdOur score 6.5/10

Ad headline

How Upwork scaled into enterprise and forecasts at 95%

Pattern: Named customer as hero

Gong LinkedIn ad: Everpure: Forecast from the reality of every deal.
LinkedInSingle Image AdOur score 6.4/10

Ad headline

Everpure: Forecast from the reality of every deal.

Pattern: Product UI with real numbers

Gong LinkedIn ad:
LinkedInSingle Image AdOur score 6.4/10

Pattern: Named customer as hero

Gong LinkedIn ad: How Yotpo Empowered 8,000 Reps
LinkedInSingle Image AdOur score 6.4/10

Ad headline

How Yotpo Empowered 8,000 Reps

Pattern: Named customer as hero

Gong Google ad:
GoogleDisplay image adLive for 9 monthsOur score 6.4/10

Pattern: Named customer as hero

Gong Google ad:
GoogleDisplay image adLive for 9 monthsOur score 6.1/10

Pattern: Named customer as hero

Gong LinkedIn ads

71 distinct creatives, run as 198 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Gong reruns it. These are the creatives it reruns most.

Ad formats
TypeGongSales & marketing tech advertisers
Single Image75% (53)63%
Video15% (11)18%
Document8% (6)5%
Article1% (1)0%
Offers
TypeGongSales & marketing tech advertisers
No offer (brand)87% (62)76%
Report or guide7% (5)8%
Demo4% (3)4%
Webinar or event1% (1)6%
Gong LinkedIn ad: The Modern Sales Prospecting Playbook
Running as 24 adsOur score 4.7/10
Single Image

Ad headline

The Modern Sales Prospecting Playbook

Ad copy

It takes 5–8 touchpoints just to generate a single sales meeting. Are your reps using the right ones?

Gong LinkedIn ad: Only 1% of customer data reaches your CRM.
Running as 22 adsOur score 5.2/10
Document

Ad copy

Only 1% of customer data reaches your CRM.

Gong LinkedIn ad: Document Ad
Running as 18 adsOur score 5.2/10
Document
Gong LinkedIn ad: Using AI to personalize your cold outbound?
Running as 11 adsOur score 5.7/10
Single Image

Ad copy

Using AI to personalize your cold outbound?

Gong LinkedIn ad: Instant Demo: See how Gong turns data into revenue
Running as 10 adsOur score 5.4/10
Single Image

Ad headline

Instant Demo: See how Gong turns data into revenue

Ad copy

Want a 19% lift in sales performance?

Gong LinkedIn ad: See how top sales leaders win more with Gong Revenue AIWatch on LinkedIn ↗
Running as 10 adsOur score 3.3/10
Video

Ad headline

See how top sales leaders win more with Gong Revenue AI

Gong LinkedIn ad: COUNT VOICES, NOT JUST CONTACTS You're working on a big deal. You've multi-threaded across 12 different contacts.
Running as 6 adsOur score 4.7/10
Article

Ad copy

COUNT VOICES, NOT JUST CONTACTS You're working on a big deal. You've multi-threaded across 12 different contacts.

Gong LinkedIn ad: Winning revenue teams run on GongWatch on LinkedIn ↗
Running as 4 adsOur score 4.5/10
Video

Ad headline

Winning revenue teams run on Gong

Ad copy

Meet Gong, the Revenue AI Operating System. See what's really happening in every deal.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Gong Google ads

17 search ads and 11 display ads that ran for a month or more, 27 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeGongSales & marketing tech advertisers
Search text ad61% (17)95%
Display image ad39% (11)5%

Gong search ads

Gong Google ad: Search text ad
Ran for 52 monthsOur score 3.8/10
Search text ad
Gong Google ad: Search text ad
Ran for 48 monthsOur score 3.1/10
Search text ad
Gong Google ad: Search text ad
Ran for 41 monthsOur score 4/10
Search text ad
Gong Google ad: Search text ad
Ran for 33 monthsOur score 4.3/10
Search text ad
Gong Google ad: Search text ad
Ran for 33 monthsOur score 3.5/10
Search text ad
Gong Google ad: Search text ad
Ran for 23 monthsOur score 3.6/10
Search text ad
Gong Google ad: Search text ad
Ran for 23 monthsOur score 3.5/10
Search text ad
Gong Google ad: Search text ad
Ran for 22 monthsOur score 4.2/10
Search text ad

Gong display ads

Gong Google ad: Display image ad
Ran for 9 monthsOur score 6.2/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 5.8/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 5.4/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 5.2/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 5/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 4.8/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 4.8/10
Display image ad
Gong Google ad: Display image ad
Ran for 9 monthsOur score 3.8/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Gong ads, answered

Where does Gong advertise?

In the public ad libraries we track, Gong runs ads on LinkedIn and Google, 99 distinct creatives in all, 71 on LinkedIn and 28 on Google (17 search, 11 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Gong running?

71 distinct creatives, run as 198 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.

How many Google ads is Gong running?

28 on Google (17 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.

How can I see Gong's ads myself?

Search Gong by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Gong. Understory is not affiliated with Gong. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.