Pattern: Editorial data page
G2 ads
G2 has 120 distinct ad creatives in our B2B ad libraries, 120 on LinkedIn. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · g2sales.com
Where G2 advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
| Channel | Creatives | Most used format | Public signal |
|---|---|---|---|
| 120 | Message (79%) | Its most rerun creative runs as 15 ads |
G2's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of G2's ads made the top-rated tier.
G2 LinkedIn ads
120 distinct creatives, run as 194 separate ads, 95 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often G2 reruns it. These are the creatives it reruns most.
| Type | G2 | Sales & marketing tech advertisers |
|---|---|---|
| Message | 79% (95) | 11% |
| Single Image | 19% (23) | 63% |
| Video | 2% (2) | 18% |
| Type | G2 | Sales & marketing tech advertisers |
|---|---|---|
| Gift card | 79% (95) | 5% |
| No offer (brand) | 18% (21) | 76% |
| Report or guide | 3% (4) | 8% |
Ad headline
Is your AI actually lightening the load?
Ad copy
Deploying AI agents is easier than ever. Getting them to reliably take work off your team's plate is the real challenge.
Ad headline
Crossing the Agentic Chasm
Ad copy
Promises won't clear procurement.
Ad headline
The invisible AI agent explosion
Ad headline
Can you track your company's AI agents?
Ad copy
AI adoption is outpacing traditional SaaS management.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
G2 ads, answered
Where does G2 advertise?
In the public ad libraries we track, G2 runs ads on LinkedIn, 120 distinct creatives in all, 120 on LinkedIn.
How many LinkedIn ads is G2 running?
120 distinct creatives, run as 194 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 15 ads.
How can I see G2's ads myself?
Search G2 by name in each platform’s own public library, LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to G2. Understory is not affiliated with G2. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Or browse every B2B ad library.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
