LinkedInSingle Image AdOur score 6.7/10
Ad headline
How Snowflake Uses AI to Scale Enterprise ABM
Pattern: Named customer as hero
Demandbase ads
Demandbase has 169 distinct ad creatives in our B2B ad libraries, 78 on LinkedIn, 76 on Google (all search) and 15 on Meta. Its longest running ad has been shown on Google for 3 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · demandbase.com
169distinct creatives
3channels
3 yearslongest run
3top-rated ads
Where Demandbase advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Demandbase's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Demandbase's ads made the top-rated tier.
LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ad headline
The B2B AI GTM Report
Pattern: Editorial data page
LinkedInSingle Image AdRunning as 5 adsOur score 6/10
Ad headline
Download this data-driven guide today.
Pattern: Report made physical
Demandbase LinkedIn ads
78 distinct creatives, run as 199 separate ads, 14 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Demandbase reruns it. These are the creatives it reruns most.
| Type | Demandbase | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 72% (56) | 63% |
| Message | 18% (14) | 11% |
| Video | 8% (6) | 18% |
| Document | 1% (1) | 5% |
| Text | 1% (1) | 0% |
| Type | Demandbase | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 60% (47) | 76% |
| Report or guide | 23% (18) | 8% |
| Webinar or event | 10% (8) | 6% |
| Free trial | 4% (3) | 0% |
| Calculator or tool | 1% (1) | 1% |
| Gift card | 1% (1) | 5% |
Running as 14 adsOur score 4.4/10
Single ImageAd headline
Free Account-Based GTM Certification – Limited Time Offer!
Ad copy
Boost your marketing skills now!
Running as 10 adsOur score 4.1/10
Single ImageAd headline
GTM chaos is killing your pipeline.
Running as 9 adsOur score 5/10
Single ImageAd headline
Check out the JourneyIQ Playbook
Ad copy
Use a single advertising campaign to target accounts across the entire funnel using the JourneyIQ framework.
Running as 8 adsOur score 4.5/10
Single ImageAd headline
How sales and marketing teams drive pipeline with Demandbase + LLMs
Ad copy
Demandbase’s new integration with ChatGPT, Claude, Copilot, and Gemini.
Running as 8 adsOur score 4.3/10
Single ImageAd headline
ABM Starter Kit
Ad copy
Kickstart your ABM journey! Get Demandbase's Starter Kit to boost revenue and sales productivity.
Running as 8 adsOur score 4.2/10
Single ImageAd headline
Reach the right B2B buyers
Ad copy
Stop guessing with broad targeting. Reach active buying groups with precision.
Running as 7 adsOur score 4.4/10
Single ImageAd headline
Start Today
Ad copy
Launch a fully supported B2B advertising campaign for FREE and tap into the precision of the only first-party B2B DSP.
Running as 7 adsOur score 3.9/10
Single ImageAd headline
AI in ABM Certification
Ad copy
Hot off the press and FREE for you!
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Demandbase Google ads
76 search ads and 0 display ads that ran for a month or more, 75 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Demandbase | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 100% (76) | 95% |
Demandbase search ads
Ran for 33 monthsOur score 3.7/10
Search text adRan for 30 monthsOur score 4.2/10
Search text adRan for 30 monthsOur score 3.6/10
Search text adRan for 29 monthsOur score 3.7/10
Search text adRan for 28 monthsOur score 3.6/10
Search text adRan for 22 monthsOur score 3.9/10
Search text adRan for 21 monthsOur score 3.1/10
Search text adRan for 20 monthsOur score 3.6/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Demandbase Meta ads
15 distinct creatives, 7 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Demandbase | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 67% (10) | 27% |
| Flexible (several images) | 27% (4) | 40% |
| Video | 7% (1) | 30% |
| Type | Demandbase | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 80% (12) | 80% |
| Free trial | 13% (2) | 5% |
| Calculator or tool | 7% (1) | 1% |
Ran for 3 monthsOur score 5/10
Single imageAd headline
Master Account-Based Marketing Strategy — Free Certification for B2B Marketers
Ad copy
Master ABM strategy for free — certification from Demandbase & ForgeX, trusted by 10,000+ marketers.
Ran for 3 monthsOur score 4.6/10
Flexible (several images)
Ran for 3 monthsOur score 4.5/10
Flexible (several images)
Ran for 3 monthsOur score 4.3/10
Flexible (several images)
Ran for 3 monthsOur score 4.1/10
Single imageAd headline
Free Account-Based GTM Certification – Limited Time Offer!
Ad copy
Boost your marketing skills now! Secure your free spot in our Account-Based GTM Certification before this limited-time offer expires.
Ran for 3 monthsOur score 4/10
Single imageAd headline
Advance Your B2B Career with Free ABM Certification from Demandbase
Ad copy
Become a certified ABM marketer — free program from Demandbase & ForgeX.
Ran for 3 monthsOur score 4.4/10
Single imageAd headline
Save $349: Get Certified in ABM Without Paying a Dime
Ad copy
ABM certification normally $349 — now 100% free. Learn the strategy, earn the badge.
Ran for 27 daysOur score 4.2/10
Single imageAd headline
Turn B2B ad spend into pipeline
Ad copy
When advertising is aligned to account activity, your team reaches the right buyers, delivers more relevant experiences, and drives measurable business impact. Get started today.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Demandbase ads, answered
Where does Demandbase advertise?
In the public ad libraries we track, Demandbase runs ads on LinkedIn, Google and Meta, 169 distinct creatives in all, 78 on LinkedIn, 76 on Google (all search) and 15 on Meta. Most of its creatives are on LinkedIn.
How many LinkedIn ads is Demandbase running?
78 distinct creatives, run as 199 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.
How many Google ads is Demandbase running?
76 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
How many Meta ads is Demandbase running?
15 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How can I see Demandbase's ads myself?
Search Demandbase by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Demandbase. Understory is not affiliated with Demandbase. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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