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Coupa has 103 distinct ad creatives in our B2B ad libraries, 60 on Google (42 search, 18 display), 40 on LinkedIn and 3 on Meta. Its longest running ad has been shown on Google for 2 years. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · coupa.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Coupa's ads made the top-rated tier.
Ad headline
Compare your performance across sourcing, procurement, invoicing, and payments to the best in the Coupa community, and learn what it takes to close the gap.
Pattern: Report made physical
Ad headline
A new kind of economic indicator — built from what businesses actually do, not what they say.
Pattern: Report made physical
42 search ads and 18 display ads that ran for a month or more, 58 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Coupa | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 70% (42) | 89% |
| Display image ad | 30% (18) | 11% |
See the best B2B Google ads from every advertiser in the Google ad library.
40 distinct creatives, run as 146 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Coupa reruns it. These are the creatives it reruns most.
| Type | Coupa | Finance & accounting advertisers |
|---|---|---|
| Single Image | 95% (38) | 63% |
| Document | 3% (1) | 4% |
| Video | 3% (1) | 17% |
| Type | Coupa | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 80% (32) | 77% |
| Calculator or tool | 10% (4) | 3% |
| Report or guide | 10% (4) | 12% |
Ad headline
Get your numbers. Get your answers.
Ad copy
The teams who catch problems early aren't guessing, they're checking their numbers against 11M+ buyers and suppliers.
Ad headline
Get your numbers. Get your answers.
Ad headline
AI-Native Guidance & Speed
Ad copy
Translate data-driven strategies into sourcing pipelines, supplier actions, and savings.
Ad headline
A new kind of economic indicator — built from what businesses actually do, not what they say.
Ad headline
Get the Brief
Ad copy
Hours lost on manual PO approvals cascade into missed production slots and stalled field crews.
Ad headline
Compare your performance across sourcing, procurement, invoicing, and payments to the best in the Coupa community, and learn what it takes to close the gap.
Ad copy
Most procurement benchmarks are based on surveys.
Ad headline
Modernize Category Strategy
Ad copy
Stop starting from scratch. Build category strategies using AI guidance, proven frameworks, and category intelligence.
Ad headline
AI-Guided Category Strategy
Ad copy
Move beyond reactive sourcing with a structured, data-driven approach to category strategy.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
3 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Ad headline
AI-Native Guidance & Speed
Ad copy
Translate data-driven strategies into sourcing pipelines, supplier actions, and savings.
Ad headline
Move Beyond Static Planning
Ad copy
Discover how AI-native guidance helps teams create comprehensive category strategies that drive execution and measurable business outcomes.
Ad headline
Move Beyond Static Planning
Ad copy
Built the strategy? Don't let it get trapped in analog workflows that halt execution.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Coupa runs ads on Google, LinkedIn and Meta, 103 distinct creatives in all, 60 on Google (42 search, 18 display), 40 on LinkedIn and 3 on Meta. Most of its creatives are on Google.
60 on Google (42 search, 18 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
40 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
3 distinct creatives in Meta’s Ad Library. Longest shown for 14 days.
Search Coupa by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Coupa. Understory is not affiliated with Coupa. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
