
Pattern: Product UI with real numbers
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CloudZero has 67 distinct ad creatives in our B2B ad libraries, 26 on Meta, 25 on LinkedIn and 16 on Google (all search). Its longest running ad has been shown on Google for 13 months. 14 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Cloud cost & FinOps · cloudzero.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 14 of CloudZero's ads made the top-rated tier, and these are the 9 highest scoring.

Pattern: Product UI with real numbers
Ad headline
See how it works
Pattern: Product UI with real numbers

Ad headline
The AI ROI Company
Pattern: Product UI with real numbers
Ad headline
See your AI spend in real time
Pattern: Product UI with real numbers
Ad headline
The AI ROI Company
Pattern: Product UI with real numbers
Ad headline
Prove your AI ROI
Pattern: Product UI with real numbers

Pattern: Product UI with real numbers

Pattern: Product UI with real numbers

Ad headline
See your AI spend in real time
Pattern: Product UI with real numbers
26 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | CloudZero | Cloud cost & FinOps advertisers |
|---|---|---|
| Flexible (several images) | 77% (20) | 30% |
| Single image | 15% (4) | 50% |
| Video | 8% (2) | 19% |
| Type | CloudZero | Cloud cost & FinOps advertisers |
|---|---|---|
| No offer (brand) | 88% (23) | 76% |
| Demo | 12% (3) | 10% |








See the best B2B Meta ads from every advertiser in the Meta ad library.
25 distinct creatives, run as 150 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often CloudZero reruns it. These are the creatives it reruns most.
| Type | CloudZero | Cloud cost & FinOps advertisers |
|---|---|---|
| Single Image | 84% (21) | 75% |
| Document | 8% (2) | 2% |
| Video | 8% (2) | 8% |
Ad headline
Track your AI spend to outcomes
Ad copy
CloudZero ties every dollar of AI spend to the outcome it drove. That's the math finance has been missing.
Ad headline
Know what your AI spend produced
Ad copy
Tokens tell you what AI used.
Ad headline
See your AI spend tied to outcomes
Ad copy
Your AI spend shouldn't be a mystery by the time the bill shows up.
Ad headline
See your AI spend in real time
Ad copy
By the time a cloud invoice arrives, the context is gone.
Ad headline
The AI ROI Company
Ad copy
Every AI dollar leaves a trail.
Ad headline
Know what every AI dollar did
Ad copy
A dollar of AI spend passes through customers, teams, products, and workflows before it's done.
Ad headline
See your real AI ROI
Ad copy
Tokens are easy to count and hard to explain.
Ad headline
See how it works
Ad copy
CloudZero was built for this. Multi-dimensional allocation ties spend to teams and results, refreshed in real time.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
16 search ads and 0 display ads that ran for a month or more, 13 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | CloudZero | Cloud cost & FinOps advertisers |
|---|---|---|
| Search text ad | 100% (16) | 90% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, CloudZero runs ads on Meta, LinkedIn and Google, 67 distinct creatives in all, 26 on Meta, 25 on LinkedIn and 16 on Google (all search). Most of its creatives are on Meta.
26 distinct creatives in Meta’s Ad Library. Longest shown for 2 months.
25 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 13 ads.
16 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 13 months.
Search CloudZero by name in each platform’s own public library, Meta’s Ad Library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to CloudZero. Understory is not affiliated with CloudZero. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.