MetaSingle imageLive for 7 monthsOur score 6.8/10
Ad headline
Get time back from meetings with Jira
Pattern: Named customer as hero
Atlassian ads
Atlassian has 168 distinct ad creatives in our B2B ad libraries, 82 on LinkedIn, 49 on Meta and 37 on Google (33 search, 4 display). Its longest running ad has been shown on Google for 3 years. 7 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · atlassian.com
168distinct creatives
3channels
3 yearslongest run
7top-rated ads
Where Atlassian advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Atlassian's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 7 of Atlassian's ads made the top-rated tier.
MetaCarouselLive for 7 monthsOur score 6.7/10
Ad headline
Atlassian
Pattern: Named customer as hero
MetaCarouselLive for 7 monthsOur score 6.5/10
Ad headline
Atlassian
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.4/10
Ad headline
Plan, orchestrate, and scale with Jira, built for AI-native software development
Pattern: Overheard message thread
LinkedInSingle Image AdOur score 6.1/10
Ad headline
企業 AI 轉型，從策略走向實踐
Pattern: Familiar artifact, rewritten
LinkedInSingle Image AdOur score 6.1/10
Ad headline
Plan, orchestrate, and scale with Jira, built for AI-native software development
GoogleDisplay image adLive for 4 monthsOur score 6/10
Atlassian LinkedIn ads
82 distinct creatives, run as 197 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Atlassian reruns it. These are the creatives it reruns most.
| Type | Atlassian | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 73% (60) | 68% |
| Video | 21% (17) | 15% |
| Document | 4% (3) | 6% |
| Carousel | 1% (1) | 1% |
| Message | 1% (1) | 8% |
| Type | Atlassian | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 88% (72) | 82% |
| Report or guide | 9% (7) | 6% |
| Webinar or event | 2% (2) | 5% |
| Demo | 1% (1) | 3% |
Running as 8 adsOur score 5.4/10
Single ImageAd headline
Your AI isn’t missing the mark: your knowledge base is.
Ad copy
Gather scattered knowledge into a unified system that Rovo can build and maintain for you.
Running as 8 adsOur score 5/10
Single ImageAd headline
Automate your workflow in just 2 days
Ad copy
Learn Rovo AI on Tuesday. Design agents on Wednesday. Lighten your workload on Thursday. RSVP for BIT 2026 in Dallas.
Running as 8 adsOur score 4.6/10
Single ImageAd headline
Introduce new AI approaches for your team
Ad copy
Discover new ways to use AI and solve problems together. Learn more about AI best practices in this 10-minute lesson.
Running as 6 adsOur score 5.2/10
Single ImageAd headline
From Data Center to Cloud - Watch How
Ad copy
Upgrading to cloud isn't just about moving. It's about unlocking AI, better security, and scale.
Running as 5 adsOur score 5.8/10
DocumentAd copy
80% of product teams are shipping faster, but customers aren’t seeing value sooner.
Running as 4 adsOur score 5.9/10
Single ImageAd headline
Your team was told to build AI
Ad copy
Your team was told to build AI before anyone named the customer problem. Learn how to reset the conversation.
Running as 4 adsOur score 5.7/10
DocumentAd copy
Jira. Slides. Docs. Spreadsheets. Sound familiar? See how Atlassian’s AI team built one control tower for its roadmap.
Running as 4 adsOur score 5.4/10
Single ImageAd headline
Secure your data and outsmart threat actors
Ad copy
Build a more resilient Zero Trust framework with these exclusive insights from Forrester.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Atlassian Meta ads
49 distinct creatives, 20 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Atlassian | Collaboration & productivity advertisers |
|---|---|---|
| Flexible (several images) | 63% (31) | 56% |
| Single image | 16% (8) | 18% |
| Carousel | 10% (5) | 3% |
| Video | 10% (5) | 23% |
| Type | Atlassian | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 94% (46) | 92% |
| Free trial | 4% (2) | 2% |
| Webinar or event | 2% (1) | 2% |
Ran for 7 monthsOur score 6.8/10
Single imageAd headline
Get time back from meetings with Jira
Ad copy
Growing teams like Udemy scale and unify their teams with Jira.
Ran for 7 monthsOur score 6.7/10
CarouselAd headline
Atlassian
Ad copy
Udemy unified their people and processes by switching to Jira.
Ran for 7 monthsOur score 5.7/10
CarouselAd headline
Atlassian
Ad copy
Reddit scaled, standardized, and saved $300k+ per year by switching to Jira.
Ran for 7 monthsOur score 5.7/10
Single imageAd headline
Reddit runs on Jira
Ad copy
Reddit scaled, standardized, and saved $300k+ per year by switching to Jira.
Ran for 7 monthsOur score 4.9/10
Single imageAd headline
Over 125,000 companies run on Jira
Ad copy
Plan, track, and launch world-class products with Jira.
Ran for 7 monthsOur score 4.6/10
Flexible (several images)
Ran for 7 monthsOur score 4.5/10
Single imageAd headline
Plan, track, and manage projects
Ad copy
Discover why the world’s most productive teams rely on Jira to manage their projects.
Ran for 7 monthsOur score 6.5/10
CarouselAd headline
Atlassian
Ad copy
Udemy eliminated 2,400 hours of meeting time by using Confluence for reporting and collaboration.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Atlassian Google ads
33 search ads and 4 display ads that ran for a month or more, 32 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Atlassian | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 89% (33) | 95% |
| Display image ad | 11% (4) | 5% |
Atlassian search ads
Ran for 32 monthsOur score 3.3/10
Search text adRan for 30 monthsOur score 3.8/10
Search text adRan for 22 monthsOur score 3.7/10
Search text adRan for 20 monthsOur score 3.5/10
Search text adRan for 20 monthsOur score 3.8/10
Search text adRan for 19 monthsOur score 3.3/10
Search text adRan for 17 monthsOur score 3.9/10
Search text adRan for 12 monthsOur score 3.3/10
Search text adAtlassian display ads
Ran for 6 monthsOur score 5.1/10
Display image adRan for 5 monthsOur score 5.5/10
Display image adRan for 4 monthsOur score 6/10
Display image adRan for 35 daysOur score 5.7/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Atlassian ads, answered
Where does Atlassian advertise?
In the public ad libraries we track, Atlassian runs ads on LinkedIn, Meta and Google, 168 distinct creatives in all, 82 on LinkedIn, 49 on Meta and 37 on Google (33 search, 4 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Atlassian running?
82 distinct creatives, run as 197 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
How many Meta ads is Atlassian running?
49 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.
How many Google ads is Atlassian running?
37 on Google (33 search, 4 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
How can I see Atlassian's ads myself?
Search Atlassian by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Atlassian. Understory is not affiliated with Atlassian. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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