Ad headline
See what gets past your SEG
Pattern: Familiar artifact, rewritten
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Abnormal AI has 197 distinct ad creatives in our B2B ad libraries, 84 on LinkedIn, 70 on Google (59 search, 11 display) and 43 on Meta. Its longest running ad has been shown on Google for 18 months. 33 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · abnormal.ai
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 33 of Abnormal AI's ads made the top-rated tier, and these are the 9 highest scoring.
Ad headline
See what gets past your SEG
Pattern: Familiar artifact, rewritten
Ad headline
VENOMに関する脅威インテリジェンスレポートをダウンロード
Pattern: Report made physical
Why it works
Leads with a specific, ominous finding instead of a report title, giving security leaders a story to click into.
Pattern: Report made physical
Ad headline
See how Valvoline replaced its SEG
Pattern: Named customer as hero
Ad headline
Get 30 days of AI Governance, free
Pattern: Overheard message thread
Ad headline
Turn Your AI Policy Into Audit Evidence
Pattern: Physical metaphor, photographed
Pattern: Report made physical

Pattern: Familiar artifact, rewritten
Why it works
Open report showing a real attack chain proves depth. acid-green headline is punchy and threat-intel tone fits CISOs.
Pattern: Report made physical
84 distinct creatives, run as 146 separate ads, 9 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Abnormal AI reruns it. These are the creatives it reruns most.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Single Image | 76% (64) | 75% |
| Message | 11% (9) | 10% |
| Video | 7% (6) | 10% |
| Carousel | 2% (2) | 1% |
| Document | 1% (1) | 4% |
| Spotlight | 1% (1) | 0% |
| Text | 1% (1) | 0% |
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| No offer (brand) | 81% (68) | 71% |
| Demo | 7% (6) | 4% |
| Webinar or event | 5% (4) | 7% |
| Report or guide | 4% (3) | 11% |
| Calculator or tool | 2% (2) | 4% |
| Gift card | 1% (1) | 3% |
Ad copy
Abnormal observed at least 1.2 million messages linked to ZeroTokens, a phishing platform run by live operators.
Ad headline
Abnormal Intelligence Details Nation-State Hiring Fraud
Ad copy
A background check can confirm an identity is real. It can’t confirm the person behind it is who they claim to be.
Ad copy
A phishing kit runs the same script on every target.
Ad copy
ZeroTokens, a phishing platform Abnormal uncovered, is staffed like an operation, not a one-off hack.
Ad headline
Govern the AI Your Employees Use

Ad copy
Cybersecurity awareness has entered the AI era.
Ad headline
Read Why Behavioral AI Wins
Ad copy
Generative AI has changed cyberattacks for good. The question is what defenders do about it.
Ad headline
Explore AI security perspectives, research, and products.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
59 search ads and 11 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Search text ad | 84% (59) | 88% |
| Display image ad | 16% (11) | 12% |

See the best B2B Google ads from every advertiser in the Google ad library.
43 distinct creatives, 21 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Flexible (several images) | 51% (22) | 36% |
| Single image | 42% (18) | 31% |
| Video | 7% (3) | 33% |
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| No offer (brand) | 86% (37) | 82% |
| Report or guide | 14% (6) | 11% |

Ad headline
Get Your Copy of the 2026 Threat Outlook report
Ad copy
Could you spot these attacks if they landed in your inbox today? Download the report to see what modern threats look like, how they can bypass traditional security, and how to stop them.

Ad headline
Get Your Copy of the 2026 Threat Outlook report
Ad copy
You can't defend against what you can't see. SEGs often miss these 5 attack types because they look legitimate. This report shows what's coming and how to actually stop it.




Ad headline
Get protected in minutes
Ad copy
AI is fueling a surge in hyper-personalized cyberattacks, with over 54% of threats now targeting individual human vulnerabilities within organizations. Abnormal uses behavioural AI to detect what legacy SEGs miss, blocking 36 BEC attacks per customer each month on average. See what your SEG is missing.


See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Abnormal AI runs ads on LinkedIn, Google and Meta, 197 distinct creatives in all, 84 on LinkedIn, 70 on Google (59 search, 11 display) and 43 on Meta. Most of its creatives are on LinkedIn.
84 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
70 on Google (59 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.
43 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.
Search Abnormal AI by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Abnormal AI. Understory is not affiliated with Abnormal AI. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.