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Tesorio ads

Tesorio has 88 distinct ad creatives in our B2B ad libraries, 44 on LinkedIn, 28 on Google (24 search, 4 display) and 16 on Meta. Its longest running ad has been shown on Google for 3 years. 20 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Finance & accounting · tesorio.com

88distinct creatives
3channels
3 yearslongest run
20top-rated ads

Where Tesorio advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn44Single Image (98%)Its most rerun creative runs as 12 ads
Google28Search text ad (86%)Longest shown for 3 years
Meta16Single image (75%)Longest shown for 55 days

Tesorio's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 20 of Tesorio's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Tesorio Meta ad: Retire the word
MetaSingle imageLive for 49 daysOur score 7.3/10

Ad headline

Retire the word

Pattern: Familiar artifact, rewritten

Tesorio LinkedIn ad: Closed won is not done.
LinkedInSingle Image AdRunning as 2 adsOur score 6.9/10

Ad headline

Closed won is not done.

Pattern: Named customer as hero

Tesorio LinkedIn ad: Stop writing off deductions you could win
LinkedInSingle Image AdRunning as 2 adsOur score 6.9/10

Ad headline

Stop writing off deductions you could win

Pattern: Familiar artifact, rewritten

Tesorio LinkedIn ad: An aging report you can actually trust
LinkedInSingle Image AdRunning as 2 adsOur score 6.8/10

Ad headline

An aging report you can actually trust

Pattern: Typographic sting

Tesorio Meta ad: Proof it reached their portal
MetaSingle imageLive for 52 daysOur score 6.8/10

Ad headline

Proof it reached their portal

Pattern: Physical metaphor, photographed

Tesorio LinkedIn ad: 90 days to live AR. Not 18 months.
LinkedInSingle Image AdRunning as 4 adsOur score 6.7/10

Ad headline

90 days to live AR. Not 18 months.

Pattern: Typographic sting

Tesorio LinkedIn ad: Tesorio ranks #1 on G2's Implementation Index
LinkedInSingle Image AdRunning as 4 adsOur score 6.6/10

Ad headline

Tesorio ranks #1 on G2's Implementation Index

Pattern: Editorial data page

Tesorio Meta ad: Start with the nine that matter
MetaSingle imageLive for 55 daysOur score 6.5/10

Ad headline

Start with the nine that matter

Pattern: Physical metaphor, photographed

Tesorio Google ad:
GoogleDisplay image adRan for 2 monthsOur score 6.3/10

Pattern: Product UI with real numbers

Tesorio LinkedIn ads

44 distinct creatives, run as 143 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Tesorio reruns it. These are the creatives it reruns most.

Ad formats
TypeTesorioFinance & accounting advertisers
Single Image98% (43)63%
Text2% (1)0%
Offers
TypeTesorioFinance & accounting advertisers
No offer (brand)89% (39)77%
Report or guide7% (3)12%
Demo2% (1)2%
Webinar or event2% (1)3%
Tesorio LinkedIn ad: Revenue ain't real till you get paid.
Running as 12 adsOur score 6.5/10
Single Image

Ad headline

Revenue ain't real till you get paid.

Ad copy

Redis runs $154M in revenue through a one-person collections team. Their CAO was live on Tesorio in 4 weeks.

Tesorio LinkedIn ad: Would you buy it again?
Running as 10 adsOur score 6.4/10
Single Image

Ad headline

Would you buy it again?

Ad copy

Five companies left the same category of AR tool this quarter, for the same reasons. The buying criteria changed.

Tesorio LinkedIn ad: See what AI-native AR looks like
Running as 10 adsOur score 5/10
Single Image

Ad headline

See what AI-native AR looks like

Ad copy

The most AI-native companies are hiring AR leaders who evaluate LLMs as part of daily work. The role wasn't deleted.

Tesorio LinkedIn ad: Ask for the reference call
Running as 9 adsOur score 6.1/10
Single Image

Ad headline

Ask for the reference call

Ad copy

A demo can't show year one. The last person who switched can. Ask any vendor for the reference call. We volunteer it.

Tesorio LinkedIn ad: Two weeks, not two quarters
Running as 8 adsOur score 6.2/10
Single Image

Ad headline

Two weeks, not two quarters

Ad copy

Two weeks from kickoff to live, before the legacy contract expired. Dunning workflows intact, scope theirs to set.

Tesorio LinkedIn ad: Your AI report, read off a dashboard
Running as 6 adsOur score 5.5/10
Single Image

Ad headline

Your AI report, read off a dashboard

Ad copy

When the board asks what the AI budget did, the answer should sit on a dashboard, not in a scramble.

Tesorio LinkedIn ad: Text Ad
Running as 6 adsOur score 1.9/10
Text

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Tesorio Google ads

24 search ads and 4 display ads that ran for a month or more, 15 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeTesorioFinance & accounting advertisers
Search text ad86% (24)89%
Display image ad14% (4)11%

Tesorio search ads

Tesorio Google ad: Search text ad
Ran for 40 monthsOur score 3.6/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 37 monthsOur score 4.2/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 29 monthsOur score 3.9/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 28 monthsOur score 4/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 25 monthsOur score 4/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 24 monthsOur score 4.3/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 22 monthsOur score 3.8/10
Search text ad
Tesorio Google ad: Search text ad
Ran for 19 monthsOur score 3.6/10
Search text ad

Tesorio display ads

Tesorio Google ad: Display image ad
Ran for 2 monthsOur score 6.2/10
Display image ad
Tesorio Google ad: Display image ad
Ran for 58 daysOur score 4.7/10
Display image ad
Tesorio Google ad: Display image ad
Ran for 34 daysOur score 5.6/10
Display image ad
Tesorio Google ad: Display image ad
Ran for 33 daysOur score 5.8/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Tesorio Meta ads

16 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
TypeTesorioFinance & accounting advertisers
Single image75% (12)24%
Flexible (several images)13% (2)50%
Video13% (2)23%
Tesorio Meta ad: Start with the nine that matter
Ran for 55 daysOur score 6.5/10
Single image

Ad headline

Start with the nine that matter

Ad copy

Four hundred open invoices. Nine of them actually need you today. Start Monday with the nine instead of reading the four hundred.

Tesorio Meta ad: Put a date on every promise
Ran for 55 daysOur score 5.6/10
Single image

Ad headline

Put a date on every promise

Ad copy

A promise to pay with no date on it is not a promise. Put an expected date next to every open invoice and take that into the forecast call instead of a shrug.

Tesorio Meta ad: Proof it reached their portal
Ran for 52 daysOur score 6.8/10
Single image

Ad headline

Proof it reached their portal

Ad copy

You uploaded it to their portal on the fourth. Now you get to prove it. Invoices submitted into Coupa and Ariba, status tracked, remittance pulled back, without anyone on your team logging in to go and look.

Tesorio Meta ad: Get a real date on every invoice
Ran for 52 daysOur score 6.3/10
Single image

Ad headline

Get a real date on every invoice

Ad copy

Next week is not a date. See which of your open invoices are actually going to land this month, and which ones have been saying the same thing since June.

Tesorio Meta ad: Take back the daytime
Ran for 50 daysOur score 5.6/10
Single image

Ad headline

Take back the daytime

Ad copy

The 5 pm to 9 pm block on that calendar is everything else you were hired for. Collections pushed it there. Reminders go out on schedule. Replies get answered under your rules. Disputes and bounced contacts go to a person. The daytime comes back. Click for the 30-minute fit call. Bring your open AR and your customer count; that sets the ballpark.

Tesorio Meta ad: The routine does itself
Ran for 50 daysOur score 5.4/10
Single image

Ad headline

The routine does itself

Ad copy

Collections is hard because it never ends, not because it is complicated. The same reminder, the same reply, the same portal login, every day. Here's the version where the routine part does itself. Reminders go out on the schedule you set. Replies get read, tagged and answered by an agent, under rules your team writes. Coupa and Ariba get their invoices without anyone logging in. Your people keep the calls that need a person. The hard part of collections was never the judgment. It was the volume. Click for the 30-minute fit call. Bring your invoice volume and your open AR, leave with a ball

Tesorio Meta ad: A data problem first
Ran for 50 daysOur score 4.2/10
Flexible (several images)

Ad headline

A data problem first

Ad copy

Cash flow is a data problem before it is a finance problem. The dates your customers give you are buried in email replies nobody has time to log. Here's the fix. The agent reads the replies and the dates feed your forecast. Your team works what slipped. Click for the 30-minute fit call. If we are not the fix, you will hear that on the call.

Tesorio Meta ad: Trust but verifyWatch on Meta ↗
Ran for 50 daysOur score 4.2/10
Video

Ad headline

Trust but verify

Ad copy

If an agent is going to email a customer that owes you money, you need to see what it will say before it says it. Here's how that works. You set which replies send on their own and which wait for review. Large accounts stay in draft until you trust it. Nothing touches your invoice data. Click for the 30-minute fit call. Bring the account you would never let a machine email. We will walk through how it stays in draft.

See the best B2B Meta ads from every advertiser in the Meta ad library.

Tesorio ads, answered

Where does Tesorio advertise?

In the public ad libraries we track, Tesorio runs ads on LinkedIn, Google and Meta, 88 distinct creatives in all, 44 on LinkedIn, 28 on Google (24 search, 4 display) and 16 on Meta. Most of its creatives are on LinkedIn.

How many LinkedIn ads is Tesorio running?

44 distinct creatives, run as 143 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 12 ads.

How many Google ads is Tesorio running?

28 on Google (24 search, 4 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many Meta ads is Tesorio running?

16 distinct creatives in Meta’s Ad Library. Longest shown for 55 days.

How can I see Tesorio's ads myself?

Search Tesorio by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Tesorio. Understory is not affiliated with Tesorio. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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