MetaSingle imageRan for 4 monthsOur score 6.6/10
Ad headline
👉 Try it out for FREE now
Pattern: Overheard message thread
Synthesia ads
Synthesia has 60 distinct ad creatives in our B2B ad libraries, 30 on Meta, 25 on Google (all search) and 5 on LinkedIn. Its longest running ad has been shown on Google for 2 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other B2B · synthesia.io
60distinct creatives
3channels
2 yearslongest run
3top-rated ads
Where Synthesia advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Synthesia's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Synthesia's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
MetaSingle imageRan for 27 daysOur score 5.9/10
Ad headline
AI in Health and Pharma
Watch on Meta ↗MetaVideoRan for 44 daysOur score 5.8/10
Ad headline
Create a FREE AI video now 👉
MetaSingle imageRan for 23 daysOur score 5/10
Ad headline
AI Video in Enterprise L&D Webinar
LinkedInSingle Image AdOur score 4.8/10
GoogleSearch text adRan for 15 monthsOur score 4.6/10
GoogleSearch text adRan for 15 monthsOur score 4.6/10
Synthesia Meta ads
30 distinct creatives, 6 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Synthesia | Other B2B advertisers |
|---|---|---|
| Video | 63% (19) | 40% |
| Flexible (several images) | 20% (6) | 24% |
| Single image | 17% (5) | 33% |
| Type | Synthesia | Other B2B advertisers |
|---|---|---|
| Free trial | 60% (18) | 11% |
| No offer (brand) | 30% (9) | 66% |
| Webinar or event | 7% (2) | 3% |
| Demo | 3% (1) | 7% |
Watch on Meta ↗Ran for 5 monthsOur score 4.9/10
VideoAd headline
👉 Try it out for FREE now
Ad copy
👉 This tool for creating SOP videos is used by 90% of Fortune 100 companies. Here’s how teams use it to remove interpretation from SOPs: It’s called Synthesia, and to create an SOP video you simply: 1. Paste in your existing SOP or type in the steps 2. Choose a presenter and environment 3. Press “Generate video” That’s it. 🎉 Want proof the SOP was reviewed? Add a quiz or poll directly inside the video. Process changed? Just update the text and press “Generate video” again. No re-recording. Need it for multiple teams or locations? Translate the same SOP video in a few clicks. Try it out
Ran for 3 monthsOur score 1.4/10
Flexible (several images)
Ran for 3 monthsOur score 4.2/10
Flexible (several images)
Watch on Meta ↗Ran for 3 monthsOur score 5.4/10
VideoAd headline
Create a FREE AI video now 👉
Ad copy
👉 Making training videos? Forget cameras, actors and voiceovers. Your job just became waaaaaaaay easier. This is how 50,000 teams are doing it: They use Synthesia where they simply: 1. Select a presenter 2. Type in your script 3. Press “Generate video” Need to update the video? Simply change the text. Need to localize the video? Simply select a language. Try it out for FREE now 👉 https://www.synthesia.io/ads/meta/learning-and-development P. S. Synthesia is used by 70% of Fortune 100 and rated 4.7/5 ⭐
Ran for 2 monthsOur score 4.1/10
Flexible (several images)
Ran for 2 monthsOur score 2.5/10
Flexible (several images)
Ran for 2 monthsOur score 1.9/10
Flexible (several images)
Ran for 47 daysOur score 1.9/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Synthesia Google ads
25 search ads and 0 display ads that ran for a month or more, 25 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Synthesia | Other B2B advertisers |
|---|---|---|
| Search text ad | 100% (25) | 89% |
Synthesia search ads
Ran for 27 monthsOur score 4.4/10
Search text adRan for 27 monthsOur score 4/10
Search text adRan for 27 monthsOur score 3.6/10
Search text adRan for 27 monthsOur score 2.6/10
Search text adRan for 27 monthsOur score 3.6/10
Search text adRan for 20 monthsOur score 3.9/10
Search text adRan for 20 monthsOur score 3.7/10
Search text adRan for 15 monthsOur score 4.6/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Synthesia LinkedIn ads
5 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Synthesia reruns it. These are the creatives it reruns most.
| Type | Synthesia |
|---|---|
| Video | 80% (4) |
| Single Image | 20% (1) |
| Type | Synthesia |
|---|---|
| Demo | 80% (4) |
| No offer (brand) | 20% (1) |
Watch on LinkedIn ↗Running as 59 adsOur score 4.4/10
VideoAd headline
👉 Book a free demo now
Our score 4.8/10
Single ImageAd copy
Creating training videos shouldn’t be this hard.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Synthesia ads, answered
Where does Synthesia advertise?
In the public ad libraries we track, Synthesia runs ads on Meta, Google and LinkedIn, 60 distinct creatives in all, 30 on Meta, 25 on Google (all search) and 5 on LinkedIn. Most of its creatives are on Meta.
How many Meta ads is Synthesia running?
30 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.
How many Google ads is Synthesia running?
25 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How many LinkedIn ads is Synthesia running?
5 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 59 ads.
How can I see Synthesia's ads myself?
Search Synthesia by name in each platform’s own public library, Meta’s Ad Library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Synthesia. Understory is not affiliated with Synthesia. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.