Ad headline
Spreadsheets out. 30% growth in.
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Procore has 169 distinct ad creatives in our B2B ad libraries, 83 on Google (68 search, 15 display), 45 on Meta and 41 on LinkedIn. Its longest running ad has been shown on Google for 3 years. 6 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other B2B · procore.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 6 of Procore's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Spreadsheets out. 30% growth in.
Pattern: Named customer as hero
Ad headline
"Without Procore, managing this portfolio would require twice the staff."
Pattern: Named customer as hero

Ad headline
More Projects. Same Team. No Extra Stress.
Pattern: Product UI with real numbers
Ad headline
From paper submittals to 3X scale.
Ad headline
Customer Story: "Procore's strength is in the data." -SJ Hamill
Ad headline
What separates the contractors winning?


Ad headline
45% say AI has doubled productivity

Ad headline
AI Powered Construction
68 search ads and 15 display ads that ran for a month or more, 73 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Procore | Other B2B advertisers |
|---|---|---|
| Search text ad | 82% (68) | 89% |
| Display image ad | 17% (14) | 11% |
| Video | 1% (1) | 0% |
See the best B2B Google ads from every advertiser in the Google ad library.
45 distinct creatives, 38 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Procore | Other B2B advertisers |
|---|---|---|
| Single image | 51% (23) | 33% |
| Flexible (several images) | 38% (17) | 24% |
| Video | 7% (3) | 40% |
| Carousel | 4% (2) | 2% |
| Type | Procore | Other B2B advertisers |
|---|---|---|
| No offer (brand) | 67% (30) | 66% |
| Report or guide | 18% (8) | 12% |
| Demo | 9% (4) | 7% |
| Webinar or event | 7% (3) | 3% |

Ad headline
See The Future State of Construction
Ad copy
Find out where decision-makers are investing today to drive future growth.



Watch on Meta ↗

Ad headline
Download the report to get all the data.
Ad copy
Download the How We Build Now report to see how technology and data are impacting productivity, profitability, and performance.

Ad headline
Get your FREE demo today.
Ad copy
There's an easier way to manage construction. From bidding to closeout, get projects done on time & on budget with Procore.
See the best B2B Meta ads from every advertiser in the Meta ad library.
41 distinct creatives, run as 200 separate ads, 10 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Procore reruns it. These are the creatives it reruns most.
| Type | Procore |
|---|---|
| Single Image | 73% (30) |
| Message | 24% (10) |
| Video | 2% (1) |
| Type | Procore |
|---|---|
| No offer (brand) | 71% (29) |
| Demo | 20% (8) |
| Report or guide | 7% (3) |
| Free trial | 2% (1) |
Ad headline
Transforming Construction through Intelligence
Ad headline
The Future State of Construction
Ad headline
Balancing Innovation with Cost & Risk in Construction
Ad copy
Industry leaders share insights on driving innovation while managing risks.
Ad headline
Sign up today for free.
Ad copy
Watch the opening day keynotes live and get on-demand access to some of our most popular content.
Ad headline
Procore: New Solutions for Manufacturing Owners
Ad copy
Manufacturing construction is going through its own retrofit, all thanks to capital delivery solutions redefined.
Ad headline
Every week late is capital burned. Get to go-live faster.
Ad copy
Capital is too expensive to let go-live dates slip.
Ad headline
Spreadsheets out. 30% growth in.
Ad copy
Dallas 1 ditched siloed spreadsheets for Procore — grew revenue and margins 30% in 18 months. No added headcount.
Ad headline
"Without Procore, managing this portfolio would require twice the staff."
Ad copy
Adler Industrial put AI to work on oversight, clarity, and control. Now that's building smart.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Procore runs ads on Google, Meta and LinkedIn, 169 distinct creatives in all, 83 on Google (68 search, 15 display), 45 on Meta and 41 on LinkedIn. Most of its creatives are on Google.
83 on Google (68 search, 15 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
45 distinct creatives in Meta’s Ad Library. Longest shown for 19 months.
41 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 55 ads.
Search Procore by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Procore. Understory is not affiliated with Procore. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.