Apptio ads

Apptio has 175 distinct ad creatives in our B2B ad libraries, 96 on Google (84 search, 12 display) and 79 on LinkedIn. Its longest running ad has been shown on Google for 5 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Other B2B · apptio.com

175distinct creatives

2channels

5 yearslongest run

3top-rated ads

Where Apptio advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	96	Search text ad (88%)	Longest shown for 5 years
LinkedIn	79	Single Image (91%)	Its most rerun creative runs as 20 ads

Apptio's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Apptio's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

LinkedInSingle Image AdOur score 7.3/10

Ad headline

Download the eBook

Pattern: Named customer as hero

LinkedInCarousel AdOur score 6.2/10

Pattern: Product UI with real numbers

Apptio LinkedIn ad: Are you maximizing the value of your mainframe?

LinkedInSingle Image AdOur score 5.9/10

Ad headline

Are you maximizing the value of your mainframe?

Apptio LinkedIn ad: Cloud vs. Mainframe?

LinkedInSingle Image AdOur score 5.8/10

Ad headline

Cloud vs. Mainframe?

Apptio LinkedIn ad: Cloudability helps create the clarity needed to support future innovation.

LinkedInSingle Image AdOur score 5.6/10

Ad headline

Cloudability helps create the clarity needed to support future innovation.

Apptio LinkedIn ad: Take control of your IT costs with IBM Apptio

LinkedInSingle Image AdRunning as 6 adsOur score 5.5/10

Ad headline

Take control of your IT costs with IBM Apptio

GoogleSearch text adRan for 36 daysOur score 4.7/10

GoogleDisplay image adRan for 11 monthsOur score 4.6/10

GoogleDisplay image adRan for 11 monthsOur score 4.5/10

Apptio Google ads

84 search ads and 12 display ads that ran for a month or more, 92 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Apptio	Other B2B advertisers
Search text ad	88% (84)	89%
Display image ad	13% (12)	11%

Apptio search ads

Ran for 60 monthsOur score 3.6/10

Search text ad

Ran for 60 monthsOur score 4/10

Search text ad

Ran for 56 monthsOur score 3.7/10

Search text ad

Ran for 55 monthsOur score 4/10

Search text ad

Ran for 55 monthsOur score 3.8/10

Search text ad

Ran for 55 monthsOur score 3.6/10

Search text ad

Ran for 51 monthsOur score 4/10

Search text ad

Ran for 51 monthsOur score 3.5/10

Search text ad

Apptio display ads

Ran for 11 monthsOur score 4.6/10

Display image ad

Ran for 11 monthsOur score 4.5/10

Display image ad

Ran for 11 monthsOur score 4.4/10

Display image ad

Ran for 11 monthsOur score 4.3/10

Display image ad

Ran for 11 monthsOur score 4.3/10

Display image ad

Ran for 11 monthsOur score 4.2/10

Display image ad

Ran for 11 monthsOur score 4.2/10

Display image ad

Ran for 11 monthsOur score 4.1/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Apptio LinkedIn ads

79 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Apptio reruns it. These are the creatives it reruns most.

Ad formats
Type	Apptio
Single Image	91% (72)
Document	5% (4)
Carousel	4% (3)

Offers
Type	Apptio
No offer (brand)	84% (66)
Report or guide	16% (13)

Apptio LinkedIn ad: A clear path to stronger IT Financial Management

Running as 20 adsOur score 4.6/10

Single Image

Ad headline

A clear path to stronger IT Financial Management

Ad copy

Disconnected data, rising costs, and increased complexity slow IT teams down.

Apptio LinkedIn ad: The Hidden Costs Behind Enterprise AI

Running as 16 adsOur score 3.5/10

Single Image

Ad headline

The Hidden Costs Behind Enterprise AI

Ad copy

Without infrastructure economics, AI cost models tell only part of the story. Learn what drives the full cost of AI:

Apptio LinkedIn ad: Generative AI costs are rising. Is your FinOps practice positioned to manage them strategically?

Running as 10 adsOur score 3.8/10

Document

Ad copy

Generative AI costs are rising. Is your FinOps practice positioned to manage them strategically?

Apptio LinkedIn ad: Build an Agentic AI Strategy Delivers ROI

Running as 9 adsOur score 4.8/10

Single Image

Ad headline

Build an Agentic AI Strategy Delivers ROI

Ad copy

Only 11% of leaders are prepared to scale AI agents. Discover how to control costs, govern risk, and maximize value.

Apptio LinkedIn ad: Most FinOps teams track Al costs, but only 13% optimize them-leaving most organizations open to variability and risk.

Running as 9 adsOur score 4.6/10

Document

Ad copy

Most FinOps teams track Al costs, but only 13% optimize them-leaving most organizations open to variability and risk.

Apptio LinkedIn ad: Only 11% of leaders are prepared to scale AI agents. Discover how to control costs, govern risk, and maximize value

Running as 7 adsOur score 4.7/10

Document

Ad copy

Only 11% of leaders are prepared to scale AI agents. Discover how to control costs, govern risk, and maximize value

Running as 6 adsOur score 5.5/10

Single Image

Ad headline

Take control of your IT costs with IBM Apptio

Ad copy

The ITFM leader that always has your back (for 1800 deployments and counting).

Apptio LinkedIn ad: See how to mature your ITFM practice for the AI era

Running as 5 adsOur score 4.8/10

Single Image

Ad headline

See how to mature your ITFM practice for the AI era

Ad copy

Mature ITFM practices help organizations optimize operating expenses and create capacity for AI investments.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Apptio ads, answered

Where does Apptio advertise?

In the public ad libraries we track, Apptio runs ads on Google and LinkedIn, 175 distinct creatives in all, 96 on Google (84 search, 12 display) and 79 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Apptio running?

96 on Google (84 search, 12 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.

How many LinkedIn ads is Apptio running?

79 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.

How can I see Apptio's ads myself?

Search Apptio by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Apptio. Understory is not affiliated with Apptio. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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Or browse every B2B ad library.

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