MetaCarouselRan for 31 daysOur score 6.2/10
Ad headline
HeyGen
Pattern: Named customer as hero
HeyGen ads
HeyGen has 102 distinct ad creatives in our B2B ad libraries, 36 on Google (28 search, 8 display), 35 on LinkedIn, 28 on Meta and 3 on X. Its longest running ad has been shown on Google for 10 months. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Other B2B · heygen.com
102distinct creatives
4channels
10 monthslongest run
1top-rated ads
Where HeyGen advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
HeyGen's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of HeyGen's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
MetaSingle imageRan for 2 monthsOur score 5.6/10
Ad headline
HeyGen: AI Video Generator
Watch on Meta ↗MetaVideoRan for 3 monthsOur score 5.5/10
GoogleDisplay image adRan for 38 daysOur score 5.5/10
Watch on Meta ↗MetaVideoOur score 5/10
Watch on Meta ↗MetaVideoRan for 36 daysOur score 4.8/10
LinkedInSingle Image AdOur score 4.8/10
Ad headline
Ken Chung (@kenchung) on X
Watch on LinkedIn ↗LinkedInVideo AdOur score 4.6/10
LinkedInSingle Image AdOur score 4.5/10
HeyGen Google ads
28 search ads and 8 display ads that ran for a month or more, 28 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | HeyGen | Other B2B advertisers |
|---|---|---|
| Search text ad | 78% (28) | 89% |
| Display image ad | 19% (7) | 11% |
| Video | 3% (1) | 0% |
HeyGen search ads
Ran for 10 monthsOur score 3.8/10
Search text adRan for 10 monthsOur score 3.6/10
Search text adRan for 9 monthsOur score 3.5/10
Search text adRan for 8 monthsOur score 4.1/10
Search text adRan for 8 monthsOur score 4.2/10
Search text adRan for 7 monthsOur score 3.6/10
Search text adRan for 7 monthsOur score 2.9/10
Search text adRan for 7 monthsOur score 3.5/10
Search text adHeyGen display ads
Ran for 10 monthsOur score 4/10
VideoRan for 10 monthsOur score 3.6/10
Display image adRan for 3 monthsOur score 4/10
Display image adRan for 2 monthsOur score 4.2/10
Display image adRan for 55 daysOur score 3.9/10
Display image adRan for 38 daysOur score 5.5/10
Display image adRan for 32 daysOur score 4/10
Display image adRan for 30 daysOur score 3.8/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
HeyGen LinkedIn ads
35 distinct creatives, run as 38 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HeyGen reruns it. These are the creatives it reruns most.
| Type | HeyGen |
|---|---|
| Video | 66% (23) |
| Single Image | 34% (12) |
| Type | HeyGen |
|---|---|
| No offer (brand) | 97% (34) |
| Demo | 3% (1) |
Watch on LinkedIn ↗Running as 3 adsOur score 2.7/10
VideoAd headline
You can now use HeyGen inside of ChatGPT
Ad copy
800M+ people already use ChatGPT by OpenAI to write and plan. The moment they need a video, they leave.
Watch on LinkedIn ↗Running as 2 adsOur score 1.4/10
VideoOur score 4.8/10
Single ImageAd headline
Ken Chung (@kenchung) on X
Ad copy
Check out how our own Ken Chung create a Clawbot version of YouTube in 24 hours using OpenClaw.
Watch on LinkedIn ↗Our score 4.6/10
VideoAd copy
Dharmesh Shah created his Digital Twin on HeyGen. Now this is available in Agent.ai .
Our score 4.5/10
Single ImageAd copy
In 2022, people created 140,000 minutes of video with HeyGen. In 2023, 3.8 million. In 2024, 24 million. This year?
Watch on LinkedIn ↗Our score 4.3/10
VideoAd copy
It finally happened. My Digital Twin has officially passed the "Wifey Turing Test.
Our score 4.2/10
Single ImageAd headline
Why We Build HeyGen | AI Video for People Who Hate Cameras
Ad copy
I didn't start HeyGen because I love being on camera. I started it because I don't. I'm a classic introvert.
Watch on LinkedIn ↗Our score 4.1/10
VideoAd copy
I’ve never seen a tool improve team communication like this.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
HeyGen Meta ads
28 distinct creatives, 2 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | HeyGen | Other B2B advertisers |
|---|---|---|
| Video | 82% (23) | 40% |
| Flexible (several images) | 11% (3) | 24% |
| Carousel | 4% (1) | 2% |
| Single image | 4% (1) | 33% |
| Type | HeyGen | Other B2B advertisers |
|---|---|---|
| No offer (brand) | 89% (25) | 66% |
| Free trial | 11% (3) | 11% |
Watch on Meta ↗Ran for 3 monthsOur score 5.5/10
VideoAd copy
Consistency is the name of the game. The second you stop creating, you lose all momentum. The chair was empty. The AI clone kept posting. With HeyGen, the content doesn't stop when you do.
Watch on Meta ↗Ran for 3 monthsOur score 3.3/10
VideoAd headline
Gerador de vídeos HeyGen
Ad copy
Crie vídeos realistas com vozes e avatares de IA. Experimente grátis.
Watch on Meta ↗Ran for 3 monthsOur score 4.7/10
VideoAd copy
Comment “HEYGEN” below and I’ll DM you the link or head to link in bio to try it yourself. @heygen_official lets you create an AI version of yourself from a single video. Just record one short clip, type your script, and your digital twin delivers it with your voice, expressions, and energy. You can even translate your videos into 175+ languages with realistic lip sync no reshoots, no studio, no crew. #AIAvatars #HeyGen #ContentCreation #AITools #VideoMarketing
Watch on Meta ↗Ran for 3 monthsOur score 4.3/10
VideoAd copy
If you’re a business owner or content creator, there’s officially no excuse not to show up anymore. There’s literally an AI for that. I’m obsessed with how natural @HeyGen_Official lip sync is. Crazy stuff. Have you tried HeyGen yet? #HeyGen #Ai #aigeneration#HeyGenPartner
Watch on Meta ↗Ran for 3 monthsOur score 4.5/10
VideoAd copy
Would you ever use AI to change your accent? 👀 I used HeyGen to change mine and translate the same video into French, with matching lip movements. Imagine filming one video and being able to share it with people who speak completely different languages! 🤯 Be honest, did it sound convincing? 😂 @HeyGen_Official #HeyGen #AITranslation #AITools #HeyGenPartner
Ran for 2 monthsOur score 5.6/10
Single imageAd headline
HeyGen: AI Video Generator
Ad copy
Turn your expertise into video. No camera or studio required.
Watch on Meta ↗Ran for 2 monthsOur score 3.3/10
VideoAd copy
Comment “Video” & I’ll send it over👇 ChatGPT can now create entire videos. Without leaving ChatGPT, you can generate a full video with: 👉 your AI clone 👉 a hyper-realistic avatar 👉 custom backgrounds 👉 products in hand 👉 motion graphics All from a single prompt inside ChatGPT using the new HeyGen Video Agent. The HeyGen Video Agent plans and generates the full video directly inside ChatGPT. Want to edit something? Just click “Open in HeyGen.” Then you can chat with the Video Agent to edit anything in the video. #heygen #chatgpt #videoagent #aivideo @chatgpt @heygen_official
Watch on Meta ↗Ran for 54 daysOur score 4.2/10
VideoAd copy
This is be the most realistic AI avatar I’ve tested. HeyGen’s Digital Twin Avatar cloned my look, voice, and expressions from one short video and now I can create content in different scenes and languages without refilming everything. And with Video Agent, the whole video structure visuals, subtitles, motion, storytelling gets built for you automatically. If you create content or run a business online, you need to try heygen. Link in bio. @heygen_official #HeyGenPartner #HeyGen #DigitalTwin #AIvideo #aitools
See the best B2B Meta ads from every advertiser in the Meta ad library.
HeyGen X ads
3 distinct creatives, seen 58,988 times in the EU, where X publishes reach. These are the most seen.
Watch on X ↗Seen 24K timesOur score 3.1/10
VideoAd copy
Every good story has details. The same goes for videos. That’s where Motion Designer comes in. Our Motion Designer elevates your video, creating motion graphics from just a prompt. It helps your audience not just hear your story, but truly understand it. Whether
Watch on X ↗Seen 20K timesOur score 4.2/10
VideoAd copy
Global by default with Video Translation Localize any video into 170+ languages with human-level lip sync, visual-aware translation, cleaner audio, and smarter multi-speaker + gender matching. Upload a video or YouTube link → go global. Now on iOS. Web + API next.
Seen 15K times
VideoSee the best B2B X ads from every advertiser in the X ad library.
HeyGen ads, answered
Where does HeyGen advertise?
In the public ad libraries we track, HeyGen runs ads on Google, LinkedIn, Meta and X, 102 distinct creatives in all, 36 on Google (28 search, 8 display), 35 on LinkedIn, 28 on Meta and 3 on X. Most of its creatives are on Google.
How many Google ads is HeyGen running?
36 on Google (28 search, 8 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 10 months.
How many LinkedIn ads is HeyGen running?
35 distinct creatives, run as 38 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 3 ads.
How many Meta ads is HeyGen running?
28 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How many X ads is HeyGen running?
3 distinct creatives in X’s ad repository. 58,988 impressions in the EU.
How can I see HeyGen's ads myself?
Search HeyGen by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library, Meta’s Ad Library and X’s ad repository. Every ad on this page links to its entry there.
Every ad belongs to HeyGen. Understory is not affiliated with HeyGen. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.