GoogleDisplay image adLive for 4 monthsOur score 6/10
Pattern: Product UI with real numbers
Planful ads
Planful has 66 distinct ad creatives in our B2B ad libraries, 54 on Google (19 search, 35 display), 10 on Meta and 2 on LinkedIn. Its longest running ad has been shown on Google for 3 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Finance & accounting · planful.com
66distinct creatives
3channels
3 yearslongest run
1top-rated ads
Where Planful advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Planful's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Planful's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
MetaSingle imageRan for 31 daysOur score 5.9/10
MetaSingle imageRan for 47 daysOur score 5.9/10
MetaSingle imageRan for 49 daysOur score 5.8/10
GoogleDisplay image adRan for 30 monthsOur score 5.6/10
GoogleDisplay image adRan for 9 monthsOur score 5.5/10
MetaSingle imageRan for 17 daysOur score 5.2/10
GoogleDisplay image adRan for 11 monthsOur score 5.1/10
MetaSingle imageRan for 31 daysOur score 5/10
Planful Google ads
19 search ads and 35 display ads that ran for a month or more, 52 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Planful | Finance & accounting advertisers |
|---|---|---|
| Display image ad | 65% (35) | 11% |
| Search text ad | 35% (19) | 89% |
Planful search ads
Ran for 40 monthsOur score 3.5/10
Search text adRan for 40 monthsOur score 3.3/10
Search text adRan for 39 monthsOur score 4.3/10
Search text adRan for 34 monthsOur score 4.4/10
Search text adRan for 33 monthsOur score 3/10
Search text adRan for 33 monthsOur score 4.3/10
Search text adRan for 33 monthsOur score 3.6/10
Search text adRan for 32 monthsOur score 4.6/10
Search text adPlanful display ads
Ran for 33 monthsOur score 2.5/10
Display image adRan for 30 monthsOur score 5.6/10
Display image adRan for 30 monthsOur score 3.5/10
Display image adRan for 29 monthsOur score 3.9/10
Display image adRan for 26 monthsOur score 4.4/10
Display image adRan for 22 monthsOur score 1.6/10
Display image adRan for 22 monthsOur score 4.7/10
Display image adRan for 20 monthsOur score 2.8/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Planful Meta ads
10 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Planful | Finance & accounting advertisers |
|---|---|---|
| Single image | 80% (8) | 24% |
| Video | 20% (2) | 23% |
| Type | Planful | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 80% (8) | 88% |
| Report or guide | 20% (2) | 3% |
Ran for 49 daysOur score 5.8/10
Single imageAd copy
63% of finance teams deployed AI. Only 21% of them see real value. The gap isn't the AI, it's the foundation underneath.
Ran for 47 daysOur score 5.9/10
Single imageAd copy
Your AI pilots are stalling. So is everyone's. See what top finance teams do differently.
Ran for 31 daysOur score 5.9/10
Single imageAd copy
You’re shaping the future of finance. Get the insights, trends, and strategies your peers are using to lead in 2025.
Ran for 31 daysOur score 5/10
Single imageAd copy
Stop chasing answers across your spreadsheets and systems.
Ran for 31 days
VideoRan for 17 daysOur score 5.2/10
Single imageAd copy
Close week shouldn't run on memory. Assign every step, owner and date, before day one.
Ran for 16 daysOur score 4.3/10
Single imageAd copy
Planning season starts before the kickoff meeting. Know every step and owner going in.
Ran for 15 daysOur score 3.8/10
Single imageAd copy
Make every close process smoother with these tips to reduce errors, work more efficiently, and eliminate bottlenecks.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Planful LinkedIn ads
2 distinct creatives, run as 31 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Planful reruns it. These are the creatives it reruns most.
Watch on LinkedIn ↗Running as 27 adsOur score 1.7/10
VideoAd headline
See Planful in action.
Ad copy
Every decision starts with a number. Plan yours at the speed your business moves.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Planful ads, answered
Where does Planful advertise?
In the public ad libraries we track, Planful runs ads on Google, Meta and LinkedIn, 66 distinct creatives in all, 54 on Google (19 search, 35 display), 10 on Meta and 2 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Planful running?
54 on Google (19 search, 35 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
How many Meta ads is Planful running?
10 distinct creatives in Meta’s Ad Library. Longest shown for 49 days.
How many LinkedIn ads is Planful running?
2 distinct creatives, run as 31 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 27 ads.
How can I see Planful's ads myself?
Search Planful by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Planful. Understory is not affiliated with Planful. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.