LinkedInSingle Image AdOur score 6.9/10
Ad headline
High-volume hiring doesn't have to mean high effort.
Pattern: Named customer as hero
Lever ads
Lever has 49 distinct ad creatives in our B2B ad libraries, 31 on LinkedIn and 18 on Google (17 search, 1 display). Its longest running ad has been shown on Google for 18 months. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.
HR & recruiting · lever.co
49distinct creatives
2channels
18 monthslongest run
5top-rated ads
Where Lever advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Lever's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Lever's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.8/10
Ad headline
30% Faster Hires. 80% YoY Headcount Growth. Read how they did it.
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.8/10
Ad headline
From Spreadsheets to 310% Hiring Growth. Autify got there with Lever.
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.4/10
Ad headline
Measure. Compare. Improve. Get the Data.
Why it works
Showing an inside spread with a real benchmark number previews the value, though stock smiling people cheapen it.
What stands out
Interior page with real data shows the content. stock photos look templated.
Pattern: Report made physical
LinkedInSingle Image AdOur score 6.4/10
Ad headline
Benchmark Your Hiring Funnel for 2026
Pattern: Report made physical
LinkedInSingle Image AdOur score 6/10
Ad headline
Lever Lets You Focus on People While Handling the Manual Workload.
GoogleSearch text adRan for 3 monthsOur score 4.5/10
GoogleSearch text adRan for 3 monthsOur score 4.5/10
GoogleSearch text adRan for 3 monthsOur score 4.5/10
Lever LinkedIn ads
31 distinct creatives, run as 35 separate ads, 6 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Lever reruns it. These are the creatives it reruns most.
| Type | Lever | HR & recruiting advertisers |
|---|---|---|
| Single Image | 74% (23) | 65% |
| Message | 19% (6) | 4% |
| Article | 3% (1) | 3% |
| Document | 3% (1) | 7% |
| Type | Lever | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 68% (21) | 84% |
| Gift card | 19% (6) | 2% |
| Report or guide | 13% (4) | 5% |
Running as 2 adsOur score 6.3/10
Single ImageAd headline
Measure. Compare. Improve. Get the Data.
Ad copy
Your hiring funnel may be leaking candidates somewhere.
Running as 2 adsOur score 5.9/10
Single ImageAd headline
Download the 2026 Hiring Benchmarks Report
Ad copy
Applications are up. Engagement is down. See how 2026 hiring benchmarks compare across 6,640 companies.
Running as 2 adsOur score 5.5/10
Single ImageAd headline
Increase Candidate Pipeline 10x with Lever ATS
Running as 2 adsOur score 5.1/10
Single ImageAd headline
Explore Hiring Assistant
Ad copy
Applicant evaluations should not depend on where someone applied.
Our score 6.9/10
Single ImageAd headline
High-volume hiring doesn't have to mean high effort.
Our score 6.8/10
Single ImageAd headline
30% Faster Hires. 80% YoY Headcount Growth. Read how they did it.
Ad copy
Secure Code Warrior scaled their recruiting without scaling their headcount.
Our score 6.8/10
Single ImageAd headline
From Spreadsheets to 310% Hiring Growth. Autify got there with Lever.
Ad copy
Autify was managing every candidate by hand while trying to build a global team from Tokyo.
Our score 6.4/10
Single ImageAd headline
Benchmark Your Hiring Funnel for 2026
Ad copy
Screen-to-interview rates dropped to 34.9% this year.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Lever Google ads
17 search ads and 1 display ad that ran for a month or more, 15 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Lever | HR & recruiting advertisers |
|---|---|---|
| Search text ad | 94% (17) | 95% |
| Display image ad | 6% (1) | 5% |
Lever search ads
Ran for 18 monthsOur score 4.3/10
Search text adRan for 12 monthsOur score 2.6/10
Search text adRan for 10 monthsOur score 4.1/10
Search text adRan for 8 monthsOur score 3.4/10
Search text adRan for 8 monthsOur score 3.1/10
Search text adRan for 8 monthsOur score 2.5/10
Search text adRan for 8 monthsOur score 4.2/10
Search text adRan for 7 monthsOur score 4.2/10
Search text adLever display ads
Ran for 30 daysOur score 4.3/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Lever ads, answered
Where does Lever advertise?
In the public ad libraries we track, Lever runs ads on LinkedIn and Google, 49 distinct creatives in all, 31 on LinkedIn and 18 on Google (17 search, 1 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Lever running?
31 distinct creatives, run as 35 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 2 ads.
How many Google ads is Lever running?
18 on Google (17 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.
How can I see Lever's ads myself?
Search Lever by name in each platform’s own public library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Lever. Understory is not affiliated with Lever. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.