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Intercom ads

Intercom has 90 distinct ad creatives in our B2B ad libraries, 80 on Google (all search) and 10 on LinkedIn. Its longest running ad has been shown on Google for 2 years.

Sales & marketing tech · intercom.com

90distinct creatives
2channels
2 yearslongest run
0top-rated ads

Where Intercom advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
Google80Search text ad (100%)Longest shown for 2 years
LinkedIn10Single Image (90%)Its most rerun creative runs as 27 ads

Intercom's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of Intercom's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Intercom LinkedIn ad: Fin outperforms every time
LinkedInSingle Image AdRunning as 11 adsOur score 5.6/10

Ad headline

Fin outperforms every time

Intercom LinkedIn ad: The AI your support team needs
LinkedInSingle Image AdRunning as 12 adsOur score 5.4/10

Ad headline

The AI your support team needs

Intercom LinkedIn ad: Download the report
LinkedInSingle Image AdRunning as 15 adsOur score 5.3/10

Ad headline

Download the report

Intercom Google ad:
GoogleSearch text adRan for 7 monthsOur score 4.8/10
Intercom Google ad:
GoogleSearch text adRan for 7 monthsOur score 4.7/10
Intercom LinkedIn ad: Resolve member calls end-to-end with Fin
LinkedInSingle Image AdRunning as 12 adsOur score 4.5/10

Ad headline

Resolve member calls end-to-end with Fin

Intercom Google ad:
GoogleSearch text adRan for 21 monthsOur score 4.5/10

Intercom Google ads

80 search ads and 0 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeIntercomSales & marketing tech advertisers
Search text ad100% (80)95%

Intercom search ads

Intercom Google ad: Search text ad
Ran for 25 monthsOur score 3.6/10
Search text ad
Intercom Google ad: Search text ad
Ran for 22 monthsOur score 4/10
Search text ad
Intercom Google ad: Search text ad
Ran for 22 monthsOur score 1.5/10
Search text ad
Intercom Google ad: Search text ad
Ran for 21 monthsOur score 3.6/10
Search text ad
Intercom Google ad: Search text ad
Ran for 21 monthsOur score 4.5/10
Search text ad
Intercom Google ad: Search text ad
Ran for 21 monthsOur score 4.1/10
Search text ad
Intercom Google ad: Search text ad
Ran for 17 monthsOur score 2.7/10
Search text ad
Intercom Google ad: Search text ad
Ran for 17 monthsOur score 1.9/10
Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Intercom LinkedIn ads

10 distinct creatives, run as 146 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Intercom reruns it. These are the creatives it reruns most.

Ad formats
TypeIntercomSales & marketing tech advertisers
Single Image90% (9)63%
Video10% (1)18%
Offers
TypeIntercomSales & marketing tech advertisers
No offer (brand)50% (5)76%
Report or guide40% (4)8%
Calculator or tool10% (1)1%
Intercom LinkedIn ad: See your savings in seconds with Fin.
Running as 21 adsOur score 3.6/10
Single Image

Ad headline

See your savings in seconds with Fin.

Ad copy

Enter your volume and headcount into Fin’s ROI Calculator to model your 3-year impact instantly.

Intercom LinkedIn ad: The AI Agent ROI Reality Check
Running as 19 adsOur score 4/10
Single Image

Ad headline

The AI Agent ROI Reality Check

Ad copy

2025 Gartner® survey says only 15% of enterprise AI agents are truly autonomous. See what that means for ROI.

Intercom LinkedIn ad: Resolve order-status calls in one call
Running as 16 adsOur score 4.3/10
Single Image

Ad headline

Resolve order-status calls in one call

Ad copy

"Where's my order?" Fin pulls the live shipping status and delivery date and answers during the call. No menu. No hold.

Intercom LinkedIn ad: Download the report
Running as 15 adsOur score 5.3/10
Single Image

Ad headline

Download the report

Intercom LinkedIn ad: The AI your support team needs
Running as 12 adsOur score 5.4/10
Single Image

Ad headline

The AI your support team needs

Intercom LinkedIn ad: Resolve member calls end-to-end with Fin
Running as 12 adsOur score 4.5/10
Single Image

Ad headline

Resolve member calls end-to-end with Fin

Intercom LinkedIn ad: Fin outperforms every time
Running as 11 adsOur score 5.6/10
Single Image

Ad headline

Fin outperforms every time

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Intercom ads, answered

Where does Intercom advertise?

In the public ad libraries we track, Intercom runs ads on Google and LinkedIn, 90 distinct creatives in all, 80 on Google (all search) and 10 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Intercom running?

80 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.

How many LinkedIn ads is Intercom running?

10 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 27 ads.

How can I see Intercom's ads myself?

Search Intercom by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Intercom. Understory is not affiliated with Intercom. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

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