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Fin outperforms every time
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Intercom has 90 distinct ad creatives in our B2B ad libraries, 80 on Google (all search) and 10 on LinkedIn. Its longest running ad has been shown on Google for 2 years.
Sales & marketing tech · intercom.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of Intercom's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
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Fin outperforms every time
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The AI your support team needs
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80 search ads and 0 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Intercom | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 100% (80) | 95% |
See the best B2B Google ads from every advertiser in the Google ad library.
10 distinct creatives, run as 146 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Intercom reruns it. These are the creatives it reruns most.
| Type | Intercom | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 90% (9) | 63% |
| Video | 10% (1) | 18% |
| Type | Intercom | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 50% (5) | 76% |
| Report or guide | 40% (4) | 8% |
| Calculator or tool | 10% (1) | 1% |
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See why Fin is the #1 AI Agent
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The AI Agent ROI Reality Check
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Resolve order-status calls in one call
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"Where's my order?" Fin pulls the live shipping status and delivery date and answers during the call. No menu. No hold.
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The AI your support team needs
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Resolve member calls end-to-end with Fin
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Fin outperforms every time
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Intercom runs ads on Google and LinkedIn, 90 distinct creatives in all, 80 on Google (all search) and 10 on LinkedIn. Most of its creatives are on Google.
80 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
10 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 27 ads.
Search Intercom by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Intercom. Understory is not affiliated with Intercom. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.