G2 ads

G2 has 120 distinct ad creatives in our B2B ad libraries, 120 on LinkedIn. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · g2sales.com

120distinct creatives

1channel

120on LinkedIn

2top-rated ads

Where G2 advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	120	Message (79%)	Its most rerun creative runs as 15 ads

G2's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of G2's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

LinkedInSingle Image AdOur score 6.9/10

Pattern: Editorial data page

LinkedInSingle Image AdOur score 6.3/10

Pattern: Editorial data page

G2 LinkedIn ad: Is your AI actually lightening the load?

LinkedInSingle Image AdRunning as 10 adsOur score 5.8/10

Ad headline

Is your AI actually lightening the load?

G2 LinkedIn ad: The invisible AI agent explosion

LinkedInSingle Image AdRunning as 5 adsOur score 5.8/10

Ad headline

The invisible AI agent explosion

G2 LinkedIn ad: Can you track your company's AI agents?

LinkedInSingle Image AdRunning as 5 adsOur score 5.8/10

Ad headline

Can you track your company's AI agents?

LinkedInSingle Image AdOur score 5.4/10

G2 LinkedIn ad: Crossing the Agentic Chasm

LinkedInSingle Image AdRunning as 10 adsOur score 5.3/10

Ad headline

Crossing the Agentic Chasm

G2 LinkedIn ad: More reviews, much more visibility.

LinkedInSingle Image AdOur score 5.3/10

Ad headline

More reviews, much more visibility.

LinkedInSingle Image AdOur score 5/10

G2 LinkedIn ads

120 distinct creatives, run as 194 separate ads, 95 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often G2 reruns it. These are the creatives it reruns most.

Ad formats
Type	G2	Sales & marketing tech advertisers
Message	79% (95)	11%
Single Image	19% (23)	63%
Video	2% (2)	18%

Offers
Type	G2	Sales & marketing tech advertisers
Gift card	79% (95)	5%
No offer (brand)	18% (21)	76%
Report or guide	3% (4)	8%

LinkedIn message adG2Sponsored · G2Hi {first name}, G2 wants your feedback! Wed be interested in hearing about your experience using LSEG World-Check. Submit your authentic (non-plagiarised) review, and well send you a $25 gift card to your inbox as a thank you. Use the following link to earn yours before it expires:Share your experience now! We appreciate your time and insight! Thank you, G2

Running as 15 ads

Message · from G2

Running as 10 adsOur score 5.8/10

Single Image

Ad headline

Is your AI actually lightening the load?

Ad copy

Deploying AI agents is easier than ever. Getting them to reliably take work off your team's plate is the real challenge.

Running as 10 adsOur score 5.3/10

Single Image

Ad headline

Crossing the Agentic Chasm

Ad copy

Promises won't clear procurement.

Running as 5 adsOur score 5.8/10

Single Image

Ad headline

The invisible AI agent explosion

Running as 5 adsOur score 5.8/10

Single Image

Ad headline

Can you track your company's AI agents?

Ad copy

AI adoption is outpacing traditional SaaS management.

LinkedIn message adG2Sponsored · G2$25 for your review of Kinective SignPlusHi {first name}, G2 wants your feedback! Wed be interested in hearing about your experience using Kinective SignPlus. Submit your authentic (non-plagiarised) review, and well send you a $25 gift card to your inbox as a thank you. Use the following link to earn yours before it expires:Share your experience now! We appreciate your time and insight! Thank you, G2

Running as 5 ads

Message · from G2

G2 LinkedIn ad: Halloween may be approaching, but GTM and data teams can avoid being haunted by siloed data.

Running as 2 adsOur score 4.8/10

Single Image

Ad copy

Halloween may be approaching, but GTM and data teams can avoid being haunted by siloed data.

LinkedIn message adG2Sponsored · G2$25 for your review of SentinelOne Singularity EndpointHi {first name}, G2 wants your feedback! Wed be interested in hearing about your experience using SentinelOne Singularity Endpoint. Submit your authentic (non-plagiarised) review and well send you a $25 Amazon gift card to your inbox as a thank you. Use the following link to earn yours before it expires:Share your experience now! We appreciate your time and insight! Thank You, G2

Running as 2 ads

Message · from G2

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

G2 ads, answered

Where does G2 advertise?

In the public ad libraries we track, G2 runs ads on LinkedIn, 120 distinct creatives in all, 120 on LinkedIn.

How many LinkedIn ads is G2 running?

120 distinct creatives, run as 194 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 15 ads.

How can I see G2's ads myself?

Search G2 by name in each platform’s own public library, LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to G2. Understory is not affiliated with G2. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.