Clay ads

Clay has 71 distinct ad creatives in our B2B ad libraries, 52 on Google (40 search, 12 display) and 19 on LinkedIn. Its longest running ad has been shown on Google for 18 months. 6 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · clay.com

71distinct creatives

2channels

18 monthslongest run

6top-rated ads

Where Clay advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	52	Search text ad (77%)	Longest shown for 18 months
LinkedIn	19	Single Image (74%)	Its most rerun creative runs as 14 ads

Clay's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 6 of Clay's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Clay LinkedIn ad: Book a demo - see how Clay fixes ad targeting

LinkedInSingle Image AdRunning as 4 adsOur score 6.8/10

Ad headline

Book a demo - see how Clay fixes ad targeting

Pattern: Familiar artifact, rewritten

LinkedInSingle Image AdRunning as 2 adsOur score 6.5/10

Pattern: Editorial data page

LinkedInSingle Image AdOur score 6.5/10

Pattern: Named customer as hero

Clay LinkedIn ad: Signs your CRM is cooked: Five tools enriching the same field. Accounts last touched in 2023. Contacts that bounce on the first send. COOKED

LinkedInSingle Image AdRunning as 4 adsOur score 6.3/10

Ad headline

Book a demo - one enrichment layer for your whole CRM

Why it works

Taped note with red X checklist and a COOKED stamp turns three hyper-specific pains into a self-diagnosis in two seconds.

Pattern: Familiar artifact, rewritten

Clay LinkedIn ad: Book a demo - fix your match rate

LinkedInSingle Image AdRunning as 4 adsOur score 6.1/10

Ad headline

Book a demo - fix your match rate

Pattern: Typographic sting

GoogleDisplay image adRan for 4 monthsOur score 5.6/10

GoogleDisplay image adRan for 2 monthsOur score 5.4/10

GoogleSearch text adRan for 50 daysOur score 5.3/10

GoogleSearch text adRan for 7 monthsOur score 5.1/10

Clay Google ads

40 search ads and 12 display ads that ran for a month or more, 36 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Clay	Sales & marketing tech advertisers
Search text ad	77% (40)	95%
Display image ad	23% (12)	5%

Clay search ads

Ran for 18 monthsOur score 3.3/10

Search text ad

Ran for 17 monthsOur score 4/10

Search text ad

Ran for 16 monthsOur score 3.4/10

Search text ad

Ran for 16 monthsOur score 3.7/10

Search text ad

Ran for 15 monthsOur score 5/10

Search text ad

Ran for 15 monthsOur score 4.9/10

Search text ad

Ran for 15 monthsOur score 4.8/10

Search text ad

Ran for 7 monthsOur score 4.7/10

Search text ad

Clay display ads

Ran for 6 monthsOur score 3/10

Display image ad

Ran for 4 monthsOur score 4.7/10

Display image ad

Ran for 4 monthsOur score 5.6/10

Display image ad

Ran for 4 monthsOur score 4.5/10

Display image ad

Ran for 4 monthsOur score 4.5/10

Display image ad

Ran for 4 monthsOur score 2.5/10

Display image ad

Ran for 2 monthsOur score 5.4/10

Display image ad

Ran for 2 monthsOur score 5/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Clay LinkedIn ads

19 distinct creatives, run as 70 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Clay reruns it. These are the creatives it reruns most.

Ad formats
Type	Clay	Sales & marketing tech advertisers
Single Image	74% (14)	63%
Video	16% (3)	18%
Message	11% (2)	11%

Offers
Type	Clay	Sales & marketing tech advertisers
Demo	47% (9)	4%
No offer (brand)	47% (9)	76%
Report or guide	5% (1)	8%

LinkedIn message adTalia SchleiferSponsored · ClayHi {first name}, Saw you’re running marketing at %COMPANYNAME%. I’ve been working with demand gen teams at ElevenLabs, Anthropic, and Verkada to run campaigns from a shared data layer on Clay. Here are some of the stats we’re seeing:600+ ABM landing pages generated without design help2x YoY pipeline growth by activating the same list across every channel70-95% match rates on all ad platformsI’d love to see if we could drive something similar for %COMPANYNAME%. Worth a quick call?

Running as 14 ads

Message · from Talia Schleifer

Running as 4 adsOur score 6.8/10

Single Image

Ad headline

Book a demo - see how Clay fixes ad targeting

Ad copy

A 20% match rate. Ads running to your own customers. Exclusion lists uploaded as a CSV, again.

Clay LinkedIn ad: Book a demo - one enrichment layer for your whole CRM

Running as 4 adsOur score 6.3/10

Single Image

Ad headline

Book a demo - one enrichment layer for your whole CRM

Ad copy

Five tools enriching the same field. Accounts last touched in 2023. Contacts that bounce on the first send.

Clay LinkedIn ad: Book a demo - see how an inbound lead agent qualifies leads

Running as 4 adsOur score 6/10

Single Image

Ad headline

Book a demo - see how an inbound lead agent qualifies leads

Running as 4 adsOur score 6/10

Single Image

Ad headline

Book a demo - fix your match rate

Ad copy

Hinge: 31%, and you weren't trying. Your ads match rate: 20%, on a list you built on purpose.

Clay LinkedIn ad: Book a demo - see how a personalized outbound agent works

Running as 4 adsOur score 5.6/10

Single Image

Ad headline

Book a demo - see how a personalized outbound agent works

Clay LinkedIn ad: Book a demo - see the workflow behind every RevOps handoff

Watch on LinkedIn ↗

Running as 4 adsOur score 4.3/10

Video

Ad headline

Book a demo - see the workflow behind every RevOps handoff

Ad copy

Your contacts, signals, and accounts already live in Clay.

Clay LinkedIn ad: Book a demo - see how RevOps builds GTM plays in Clay

Watch on LinkedIn ↗

Running as 4 adsOur score 3.7/10

Video

Ad headline

Book a demo - see how RevOps builds GTM plays in Clay

Ad copy

A demo request comes in.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Clay ads, answered

Where does Clay advertise?

In the public ad libraries we track, Clay runs ads on Google and LinkedIn, 71 distinct creatives in all, 52 on Google (40 search, 12 display) and 19 on LinkedIn. Most of its creatives are on Google.

How many Google ads is Clay running?

52 on Google (40 search, 12 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.

How many LinkedIn ads is Clay running?

19 distinct creatives, run as 70 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.

How can I see Clay's ads myself?

Search Clay by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Clay. Understory is not affiliated with Clay. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.