Watch on Meta ↗MetaVideoOur score 5.6/10
Ad headline
Creditsafe Transforms and Automates Collections Process with BlackLine
BlackLine ads
BlackLine has 80 distinct ad creatives in our B2B ad libraries, 58 on Google (36 search, 22 display), 14 on LinkedIn and 8 on Meta. Its longest running ad has been shown on Google for 2 years.
Finance & accounting · blackline.com
80distinct creatives
3channels
2 yearslongest run
0top-rated ads
Where BlackLine advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
BlackLine's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of BlackLine's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Watch on Meta ↗GoogleDisplay image adRan for 5 monthsOur score 5.2/10
GoogleDisplay image adRan for 5 monthsOur score 5.1/10
LinkedInDocument AdRunning as 6 adsOur score 4.9/10
GoogleDisplay image adRan for 5 monthsOur score 4.9/10
GoogleDisplay image adRan for 5 monthsOur score 4.9/10
GoogleSearch text adRan for 2 monthsOur score 4.9/10
LinkedInSingle Image AdRunning as 34 adsOur score 4.8/10
Ad headline
See BlackLine Invoice-to-Cash in Action: Live 30-Min Demo
LinkedInDocument AdRunning as 4 adsOur score 4.6/10
BlackLine Google ads
36 search ads and 22 display ads that ran for a month or more, 45 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | BlackLine | Finance & accounting advertisers |
|---|---|---|
| Search text ad | 62% (36) | 89% |
| Display image ad | 38% (22) | 11% |
BlackLine search ads
Ran for 27 monthsOur score 3.9/10
Search text adRan for 21 monthsOur score 4/10
Search text adRan for 21 monthsOur score 3.5/10
Search text adRan for 21 monthsOur score 4/10
Search text adRan for 19 monthsOur score 3.9/10
Search text adRan for 19 monthsOur score 3.6/10
Search text adRan for 19 monthsOur score 4.2/10
Search text adRan for 19 monthsOur score 3.8/10
Search text adBlackLine display ads
Ran for 26 monthsOur score 3.9/10
Display image adRan for 26 monthsOur score 3.6/10
Display image adRan for 25 monthsOur score 4/10
Display image adRan for 25 monthsOur score 3.4/10
Display image adRan for 22 monthsOur score 3.7/10
Display image adRan for 22 monthsOur score 3.3/10
Display image adRan for 22 monthsOur score 4/10
Display image adRan for 21 monthsOur score 4.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
BlackLine LinkedIn ads
14 distinct creatives, run as 115 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often BlackLine reruns it. These are the creatives it reruns most.
| Type | BlackLine | Finance & accounting advertisers |
|---|---|---|
| Single Image | 50% (7) | 63% |
| Document | 21% (3) | 4% |
| Carousel | 14% (2) | 2% |
| Video | 14% (2) | 17% |
| Type | BlackLine | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 71% (10) | 77% |
| Demo | 14% (2) | 2% |
| Report or guide | 7% (1) | 12% |
| Webinar or event | 7% (1) | 3% |
Running as 34 adsOur score 4.8/10
Single ImageAd headline
See BlackLine Invoice-to-Cash in Action: Live 30-Min Demo
Ad copy
You asked, we delivered.
Running as 6 adsOur score 4.9/10
DocumentAd copy
Retail went digital. The close didn't keep up. Omnichannel, BNPL, and M&A are breaking manual reconciliation.
Running as 6 adsOur score 4.4/10
CarouselAd copy
Tangled intercompany processes drain time and trap cash.
Running as 4 adsOur score 4.6/10
DocumentAd copy
74% of enterprises plan to deploy agentic AI. Only 21% have real governance in place.
Running as 3 adsOur score 4.6/10
CarouselAd copy
What if month-end didn't exist? See how digital teammates handle routine close work so your team can focus on strategy.
Watch on LinkedIn ↗Running as 3 adsOur score 4.5/10
VideoAd headline
Know the Risk in Your Journal Entries
Ad copy
Manual journal entries are one of the riskiest processes for F&A teams.
Running as 3 adsOur score 4.4/10
DocumentAd copy
74% of finance teams plan to deploy agentic AI within two years.
Watch on LinkedIn ↗Running as 3 adsOur score 3.6/10
VideoAd headline
Place collections calls with one click
Ad copy
Select a transaction, click AI call, and Verity Collect places the call for you.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
BlackLine Meta ads
8 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | BlackLine | Finance & accounting advertisers |
|---|---|---|
| Video | 100% (8) | 23% |
| Type | BlackLine | Finance & accounting advertisers |
|---|---|---|
| No offer (brand) | 88% (7) | 88% |
| Calculator or tool | 13% (1) | 1% |
Watch on Meta ↗Our score 5.6/10
VideoAd headline
Creditsafe Transforms and Automates Collections Process with BlackLine
Ad copy
Creditsafe reduced their over 90-day debt by 97% and sped up their collections processes by leveraging BlackLine’s Cash Application. Discover how they did it and how BlackLine’s Invoice-to-Cash can help your organization centralize end-to-end receivable processes from invoicing to collections with powerful intelligence and automation to mitigate risk and increase working capital.
Watch on Meta ↗Our score 4.4/10
VideoAd headline
Accelerating Financial Operations: Treasury Wine Estates’ Success with BlackLine
Ad copy
Discover how Treasury Wine Estates (TWE) transformed their financial operations using BlackLine solutions like Transaction Matching, Account Reconciliations, Journal Entry, and Task Management.
Watch on Meta ↗Our score 4.2/10
VideoAd headline
From Financial Chaos to Harmony
Ad copy
Is your finance team out of sync? BlackLine unifies your operations, transforming chaotic noise into a powerful, automated, and accurate accounting.
Watch on Meta ↗Our score 3.3/10
VideoAd headline
Cash Flow & Working Capital Optimization with BlackLine
Ad copy
If you’ve ever struggled to maintain a steady cash flow, this video is for you! We’ll explore common cash flow challenges and practical solutions to keep your business running smoothly. Discover how BlackLine’s Invoice-to-Cash solution provides greater cash flow visibility and can help transform your accounts receivable processes.
Our score 2.3/10
VideoAd headline
End the Headache of Intercompany Transactions
Our score 1.9/10
VideoAd headline
Watch the vlog series now
Watch on Meta ↗Our score 1.5/10
VideoAd headline
Move Finance at the Speed of AI
Ad copy
Legacy processes create friction. See how BlackLine unifies financial operations to deliver control, visibility, and speed.
Watch on Meta ↗Our score 1.3/10
VideoAd headline
The Future of Finance is Here: Introducing BlackLine Verity™
Ad copy
Introducing Verity. The Powerful AI That Finance & Accounting Teams Can Finally Trust."
See the best B2B Meta ads from every advertiser in the Meta ad library.
BlackLine ads, answered
Where does BlackLine advertise?
In the public ad libraries we track, BlackLine runs ads on Google, LinkedIn and Meta, 80 distinct creatives in all, 58 on Google (36 search, 22 display), 14 on LinkedIn and 8 on Meta. Most of its creatives are on Google.
How many Google ads is BlackLine running?
58 on Google (36 search, 22 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How many LinkedIn ads is BlackLine running?
14 distinct creatives, run as 115 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 34 ads.
How many Meta ads is BlackLine running?
8 distinct creatives in Meta’s Ad Library. Longest shown for 1 days.
How can I see BlackLine's ads myself?
Search BlackLine by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to BlackLine. Understory is not affiliated with BlackLine. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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