BILL ads

BILL has 84 distinct ad creatives in our B2B ad libraries, 40 on Meta, 35 on Google (25 search, 10 display) and 9 on LinkedIn. Its longest running ad has been shown on Google for 3 years.

Finance & accounting · bill.com

84distinct creatives

3channels

3 yearslongest run

0top-rated ads

Where BILL advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Meta	40	Single image (60%)	Longest shown for 6 months
Google	35	Search text ad (71%)	Longest shown for 3 years
LinkedIn	9	Single Image (89%)	Its most rerun creative runs as 4 ads

BILL's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of BILL's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

BILL Meta ad: Outsmart the clock and get a $150 Visa gift card.

MetaFlexible (several images)Ran for 3 monthsOur score 5.9/10

Ad headline

Outsmart the clock and get a $150 Visa gift card.

BILL Meta ad: How Mariner modernized family office operations.

MetaSingle imageRan for 26 daysOur score 5.7/10

Ad headline

How Mariner modernized family office operations.

MetaFlexible (several images)Ran for 4 monthsOur score 5.7/10

MetaFlexible (several images)Ran for 4 monthsOur score 5.6/10

BILL Meta ad: BILL Spend & Expense save you some serious cash

MetaSingle imageRan for 2 monthsOur score 5.4/10

Ad headline

BILL Spend & Expense save you some serious cash

BILL LinkedIn ad: Make spend predictable

LinkedInSingle Image AdRunning as 4 adsOur score 5/10

Ad headline

Make spend predictable

BILL LinkedIn ad: The CFO's guide to financial clarity

LinkedInSingle Image AdRunning as 2 adsOur score 4.9/10

Ad headline

The CFO's guide to financial clarity

BILL LinkedIn ad: How CFOs make spend predictability their superpower

LinkedInSingle Image AdOur score 4.8/10

Ad headline

How CFOs make spend predictability their superpower

BILL LinkedIn ad: Spend predictability for CFOs starts here

LinkedInSingle Image AdOur score 4.8/10

Ad headline

Spend predictability for CFOs starts here

BILL Meta ads

40 distinct creatives, 19 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	BILL	Finance & accounting advertisers
Single image	60% (24)	24%
Flexible (several images)	35% (14)	50%
Video	5% (2)	23%

Offers
Type	BILL	Finance & accounting advertisers
No offer (brand)	35% (14)	88%
Demo	33% (13)	5%
Gift card	18% (7)	1%
Report or guide	13% (5)	3%
Webinar or event	3% (1)	1%

BILL Meta ad: BILL: The Accounting Firm Solution

Ran for 6 monthsOur score 2.7/10

Single image

Ad headline

BILL: The Accounting Firm Solution

Ad copy

Hate AP/AR surprises? Choose BILL for your accounting firm and get full visibility into approvals. Take a demo, get a $250 DoorDash gift card.

Ran for 4 monthsOur score 4.7/10

Flexible (several images)

BILL Meta ad: Grow your firm like a boss and get a $150 Visa gift card.

Ran for 4 monthsOur score 3.3/10

Single image

Ad headline

Grow your firm like a boss and get a $150 Visa gift card.

Ad copy

High-velocity growth doesn’t happen by accident. It takes security, skill, and precision that you can only get with a proven partner.

Ran for 4 monthsOur score 5.6/10

Flexible (several images)

Ran for 4 monthsOur score 5.1/10

Flexible (several images)

Ran for 4 monthsOur score 5.7/10

Flexible (several images)

BILL Meta ad: Accelerate your firm’s growth and get a $150 Visa gift card.

Ran for 4 monthsOur score 4.3/10

Single image

Ad headline

Accelerate your firm’s growth and get a $150 Visa gift card.

Ad copy

90 of the top 100 US accounting firms trust BILL. See why and get a $150 Visa gift card.

BILL Meta ad: Have over 20 employees? Book a demo, claim a free YETI cooler.

Ran for 4 monthsOur score 4.3/10

Single image

Ad headline

Have over 20 employees? Book a demo, claim a free YETI cooler.

Ad copy

Free your finance teams from chasing receipts. Demo BILL Spend & Expense and get a free YETI cooler. The BILL Divvy Card may be issued by one of Divvy Pay, LLC’s bank partners (bill.com/bank-partners). The BILL Divvy Card is not a deposit product. For your specific lender, see your Card Agreement. Terms and Conditions apply. See offer page for details.

See the best B2B Meta ads from every advertiser in the Meta ad library.

BILL Google ads

25 search ads and 10 display ads that ran for a month or more, 32 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	BILL	Finance & accounting advertisers
Search text ad	71% (25)	89%
Display image ad	29% (10)	11%

BILL search ads

Ran for 38 monthsOur score 3.5/10

Search text ad

Ran for 38 monthsOur score 3.8/10

Search text ad

Ran for 37 monthsOur score 3.3/10

Search text ad

Ran for 12 monthsOur score 3.3/10

Search text ad

Ran for 12 monthsOur score 3.1/10

Search text ad

Ran for 12 monthsOur score 3.4/10

Search text ad

Ran for 12 monthsOur score 4.1/10

Search text ad

Ran for 12 monthsOur score 3.9/10

Search text ad

BILL display ads

Ran for 8 monthsOur score 1.8/10

Display image ad

Ran for 8 monthsOur score 2.9/10

Display image ad

Ran for 8 monthsOur score 2.5/10

Display image ad

Ran for 8 monthsOur score 2.5/10

Display image ad

Ran for 8 monthsOur score 2.4/10

Display image ad

Ran for 8 monthsOur score 2.5/10

Display image ad

Ran for 7 monthsOur score 2.1/10

Display image ad

Ran for 7 monthsOur score 2.6/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

BILL LinkedIn ads

9 distinct creatives, run as 17 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often BILL reruns it. These are the creatives it reruns most.

Ad formats
Type	BILL	Finance & accounting advertisers
Single Image	89% (8)	63%
Message	11% (1)	11%

Offers
Type	BILL	Finance & accounting advertisers
No offer (brand)	78% (7)	77%
Report or guide	11% (1)	12%
Webinar or event	11% (1)	3%

Running as 4 adsOur score 5/10

Single Image

Ad headline

Make spend predictable

Ad copy

Budgets, approvals, and payments connected to your ERP.

BILL LinkedIn ad: Control every dollar, skip the data entry

Running as 4 adsOur score 4.1/10

Single Image

Ad headline

Control every dollar, skip the data entry

Ad copy

AP controls that enforce themselves inside your ERP.

Running as 2 adsOur score 4.9/10

Single Image

Ad headline

The CFO's guide to financial clarity

Ad copy

Budgets, approvals, and payments connected to your ERP.

BILL LinkedIn ad: The toolkit taking controllers to the next level

Running as 2 adsOur score 4.4/10

Single Image

Ad headline

The toolkit taking controllers to the next level

Ad copy

AP controls that enforce themselves inside your ERP.

Our score 4.8/10

Single Image

Ad headline

How CFOs make spend predictability their superpower

Ad copy

Budgets, approvals, and payments connected to your ERP.

Our score 4.8/10

Single Image

Ad headline

Spend predictability for CFOs starts here

Ad copy

Budgets, approvals, and payments connected to your ERP.

BILL LinkedIn ad: How the best controllers find hidden costs

Our score 4.7/10

Single Image

Ad headline

How the best controllers find hidden costs

Ad copy

AP controls that enforce themselves inside your ERP.

BILL LinkedIn ad: Controllers who scale strategically start here

Our score 4.6/10

Single Image

Ad headline

Controllers who scale strategically start here

Ad copy

AP controls that enforce themselves inside your ERP.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

BILL ads, answered

Where does BILL advertise?

In the public ad libraries we track, BILL runs ads on Meta, Google and LinkedIn, 84 distinct creatives in all, 40 on Meta, 35 on Google (25 search, 10 display) and 9 on LinkedIn. Most of its creatives are on Meta.

How many Meta ads is BILL running?

40 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.

How many Google ads is BILL running?

35 on Google (25 search, 10 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many LinkedIn ads is BILL running?

9 distinct creatives, run as 17 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 4 ads.

How can I see BILL's ads myself?

Search BILL by name in each platform’s own public library, Meta’s Ad Library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to BILL. Understory is not affiliated with BILL. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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