Ad headline
Endless workarounds. Multiple systems. One workforce.
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
ADP has 81 distinct ad creatives in our B2B ad libraries, 70 on Google (64 search, 6 display) and 11 on LinkedIn. Its longest running ad has been shown on Google for 4 years.
HR & recruiting · adp.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of ADP's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Endless workarounds. Multiple systems. One workforce.
Ad headline
ADP Workforce Now®, reinvented
Ad headline
All eyes on you to keep your company compliant?
64 search ads and 6 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | ADP | HR & recruiting advertisers |
|---|---|---|
| Search text ad | 91% (64) | 95% |
| Display image ad | 9% (6) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
11 distinct creatives, run as 117 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often ADP reruns it. These are the creatives it reruns most.
| Type | ADP | HR & recruiting advertisers |
|---|---|---|
| Single Image | 82% (9) | 65% |
| Video | 18% (2) | 16% |
Ad headline
Move beyond AI hype. Focus on people.
Ad copy
The conversation around AI often focuses on technology.
Ad headline
ADP Workforce Now®, reinvented
Ad copy
Stop duct-taping your HR stack. Give HR clearer insight, finance more control and your people a better work experience.
Ad headline
All eyes on you to keep your company compliant?
Ad copy
With legislation constantly changing, it's easy to feel overwhelmed by the pressure to stay compliant.
Ad headline
Ligt alle verantwoordelijkheid voor de naleving bij jou?
Ad copy
Omdat regels steeds veranderen, raak je al snel bedolven onder de nalevingsdruk.
Ad headline
Endless workarounds. Multiple systems. One workforce.
Ad copy
Workarounds fix the symptoms of disconnected systems, but they rarely solve the problem.
Ad headline
La conformité de l'entreprise repose sur vous ?
Ad copy
Face à l'évolution constante de la réglementation, maintenir la conformité peut devenir complexe.
Ad headline
Fatigué de consolider vos données RH manuellement?
Ad copy
Obtenez une vision unique et fiable de vos effectifs grâce à des processus RH, paie et gestion des effectifs connectés.
Ad headline
Múltiplos sistemas. Soluções temporárias. Uma só equipe.
Ad copy
As soluções temporárias resolvem os sintomas, mas raramente o problema.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, ADP runs ads on Google and LinkedIn, 81 distinct creatives in all, 70 on Google (64 search, 6 display) and 11 on LinkedIn. Most of its creatives are on Google.
70 on Google (64 search, 6 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
11 distinct creatives, run as 117 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.
Search ADP by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to ADP. Understory is not affiliated with ADP. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.