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ADP ads

ADP has 81 distinct ad creatives in our B2B ad libraries, 70 on Google (64 search, 6 display) and 11 on LinkedIn. Its longest running ad has been shown on Google for 4 years.

HR & recruiting · adp.com

81distinct creatives
2channels
4 yearslongest run
0top-rated ads

Where ADP advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
Google70Search text ad (91%)Longest shown for 4 years
LinkedIn11Single Image (82%)Its most rerun creative runs as 24 ads

ADP's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of ADP's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

ADP LinkedIn ad: Endless workarounds. Multiple systems. One workforce.
LinkedInSingle Image AdRunning as 2 adsOur score 5.1/10

Ad headline

Endless workarounds. Multiple systems. One workforce.

ADP LinkedIn ad: ADP Workforce Now®, reinvented
LinkedInSingle Image AdRunning as 4 adsOur score 5/10

Ad headline

ADP Workforce Now®, reinvented

ADP LinkedIn ad: All eyes on you to keep your company compliant?
LinkedInSingle Image AdRunning as 4 adsOur score 4.5/10

Ad headline

All eyes on you to keep your company compliant?

ADP Google ads

64 search ads and 6 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeADPHR & recruiting advertisers
Search text ad91% (64)95%
Display image ad9% (6)5%

ADP search ads

ADP Google ad: Search text ad
Ran for 46 monthsOur score 4/10
Search text ad
ADP Google ad: Search text ad
Ran for 45 monthsOur score 3.4/10
Search text ad
ADP Google ad: Search text ad
Ran for 38 monthsOur score 2.7/10
Search text ad
ADP Google ad: Search text ad
Ran for 37 monthsOur score 4/10
Search text ad
ADP Google ad: Search text ad
Ran for 35 monthsOur score 2.4/10
Search text ad
ADP Google ad: Search text ad
Ran for 35 monthsOur score 3.8/10
Search text ad
ADP Google ad: Search text ad
Ran for 34 monthsOur score 3.9/10
Search text ad
ADP Google ad: Search text ad
Ran for 32 monthsOur score 3.4/10
Search text ad

ADP display ads

ADP Google ad: Display image ad
Ran for 5 monthsOur score 3/10
Display image ad
ADP Google ad: Display image ad
Ran for 2 monthsOur score 2.8/10
Display image ad
ADP Google ad: Display image ad
Ran for 2 monthsOur score 2.7/10
Display image ad
ADP Google ad: Display image ad
Ran for 2 monthsOur score 2.9/10
Display image ad
ADP Google ad: Display image ad
Ran for 49 daysOur score 3.5/10
Display image ad
ADP Google ad: Display image ad
Ran for 48 daysOur score 3.5/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

ADP LinkedIn ads

11 distinct creatives, run as 117 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often ADP reruns it. These are the creatives it reruns most.

Ad formats
TypeADPHR & recruiting advertisers
Single Image82% (9)65%
Video18% (2)16%
ADP LinkedIn ad: Move beyond AI hype. Focus on people.Watch on LinkedIn ↗
Running as 24 adsOur score 3.7/10
Video

Ad headline

Move beyond AI hype. Focus on people.

Ad copy

The conversation around AI often focuses on technology.

ADP LinkedIn ad: ADP Workforce Now®, reinventedWatch on LinkedIn ↗
Running as 6 adsOur score 4.7/10
Video

Ad headline

ADP Workforce Now®, reinvented

Ad copy

Stop duct-taping your HR stack. Give HR clearer insight, finance more control and your people a better work experience.

ADP LinkedIn ad: All eyes on you to keep your company compliant?
Running as 4 adsOur score 4.5/10
Single Image

Ad headline

All eyes on you to keep your company compliant?

Ad copy

With legislation constantly changing, it's easy to feel overwhelmed by the pressure to stay compliant.

ADP LinkedIn ad: Ligt alle verantwoordelijkheid voor de naleving bij jou?
Running as 4 adsOur score 4.2/10
Single Image

Ad headline

Ligt alle verantwoordelijkheid voor de naleving bij jou?

Ad copy

Omdat regels steeds veranderen, raak je al snel bedolven onder de nalevingsdruk.

ADP LinkedIn ad: Endless workarounds. Multiple systems. One workforce.
Running as 2 adsOur score 5.1/10
Single Image

Ad headline

Endless workarounds. Multiple systems. One workforce.

Ad copy

Workarounds fix the symptoms of disconnected systems, but they rarely solve the problem.

ADP LinkedIn ad: La conformité de l'entreprise repose sur vous ?
Running as 29 adsOur score 4.5/10
Single Image

Ad headline

La conformité de l'entreprise repose sur vous ?

Ad copy

Face à l'évolution constante de la réglementation, maintenir la conformité peut devenir complexe.

ADP LinkedIn ad: Fatigué de consolider vos données RH manuellement?
Running as 23 adsOur score 5.7/10
Single Image

Ad headline

Fatigué de consolider vos données RH manuellement?

Ad copy

Obtenez une vision unique et fiable de vos effectifs grâce à des processus RH, paie et gestion des effectifs connectés.

ADP LinkedIn ad: Múltiplos sistemas. Soluções temporárias. Uma só equipe.
Running as 16 adsOur score 5.2/10
Single Image

Ad headline

Múltiplos sistemas. Soluções temporárias. Uma só equipe.

Ad copy

As soluções temporárias resolvem os sintomas, mas raramente o problema.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

ADP ads, answered

Where does ADP advertise?

In the public ad libraries we track, ADP runs ads on Google and LinkedIn, 81 distinct creatives in all, 70 on Google (64 search, 6 display) and 11 on LinkedIn. Most of its creatives are on Google.

How many Google ads is ADP running?

70 on Google (64 search, 6 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.

How many LinkedIn ads is ADP running?

11 distinct creatives, run as 117 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 24 ads.

How can I see ADP's ads myself?

Search ADP by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to ADP. Understory is not affiliated with ADP. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More HR & recruiting advertisers

Or browse every B2B ad library.

Let's make ads like these for you

We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.