Review volume change
A business’s Google or app store review count or rating moves sharply up or down.
A surge in reviews means a business is growing and busy. A falling rating means something is breaking. Both are reasons to talk.
- Strength
- Early
- Act within
- The month the change shows up
- Best for
- Companies selling to consumer-facing and local businesses
How we detect it
Runs on Apify, Google Maps, and Clay.
- Re-pull review counts and ratings on a schedule and compare with the last pull.
What it triggers
An opening line, to show the angle. It never goes out as written.
Your reviews have doubled since spring, which usually means the front desk is drowning. Here is how other clinics handled it.
- Email: Speak to what the change implies, growth or a problem.
Where it goes wrong
- Telling a business its rating dropped.
Stack it with
A second signal on the same account moves it up.
Google Maps listing
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews.
New office or market expansion
An account opens a new office, enters a new country, or announces a new region.
More custom scrapes signals
Every custom scrapes signalOpen source and GitHub activity
Developers at an account star, fork, or contribute to repositories in your category.
New directory or marketplace listing
A company lists itself on a marketplace, partner directory, or app store in your ecosystem.
Keyword on their website
A company’s own website mentions a word, product, or claim that marks it as a fit, found by crawling and reading the site with AI.
FAQs about this signal
A business’s Google or app store review count or rating moves sharply up or down. A surge in reviews means a business is growing and busy. A falling rating means something is breaking. Both are reasons to talk.
Re-pull review counts and ratings on a schedule and compare with the last pull. Understory Agency runs it on Apify, Google Maps, and Clay.
The window to act is the month the change shows up. Understory Agency routes it to email. Speak to what the change implies, growth or a problem.
It works best for companies selling to consumer-facing and local businesses. It is strongest alongside “Google Maps listing” and “New office or market expansion”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.