New directory or marketplace listing
A company lists itself on a marketplace, partner directory, or app store in your ecosystem.
A new listing means a company is investing in a channel, and partner directories are lists of exactly who runs a given platform.
- Strength
- Early
- Act within
- The quarter after the listing
- Best for
- Companies that sell into a platform ecosystem
How we detect it
Runs on Apify and Clay.
- Scrape the partner directories and app marketplaces for your ecosystem on a schedule.
- Flag new entries.
What it triggers
An opening line, to show the angle. It never goes out as written.
Saw the new listing in the HubSpot marketplace. Most new partners get their first installs from their own customers, here is how to start.
- Email: Offer help making the new channel produce.
Where it goes wrong
- Assuming the listing is live revenue.
Stack it with
A second signal on the same account moves it up.
Product launch
An account launches a new product, a new tier, or a major feature.
Tech stack change
An account adds, removes, or replaces a tool that matters to your sale.
More custom scrapes signals
Every custom scrapes signalGoogle Maps listing
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews.
Review volume change
A business’s Google or app store review count or rating moves sharply up or down.
Open source and GitHub activity
Developers at an account star, fork, or contribute to repositories in your category.
FAQs about this signal
A company lists itself on a marketplace, partner directory, or app store in your ecosystem. A new listing means a company is investing in a channel, and partner directories are lists of exactly who runs a given platform.
Scrape the partner directories and app marketplaces for your ecosystem on a schedule. Flag new entries. Understory Agency runs it on Apify and Clay.
The window to act is the quarter after the listing. Understory Agency routes it to email. Offer help making the new channel produce.
It works best for companies that sell into a platform ecosystem. It is strongest alongside “Product launch” and “Tech stack change”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.