Product launch
An account launches a new product, a new tier, or a major feature.
Launches need demand. The team behind one is under pressure to show adoption, and it often needs new audiences, new messaging and new channels to reach them.
- Strength
- Good
- Act within
- The month before and the 2 months after launch
- Best for
- Companies selling demand generation, content, or launch services
How we detect it
Runs on Clay, Apify, and Claude Code.
- Watch Product Hunt, press releases, changelogs, and founder posts.
- Note who the new product is for, since it may open a new ICP for you.
What it triggers
An opening line, to show the angle. It never goes out as written.
Saw the new enterprise tier. Selling up-market usually needs a different list and a different message from the one the self-serve plan grew on.
- Email: Offer to help the launch reach the new audience it names.
- Content: Share a teardown of a launch in their category.
Where it goes wrong
- Leading with your own product. The message should be about their launch.
Stack it with
A second signal on the same account moves it up.
Rebrand or new website
An account changes its name, positioning, or website.
Funding round
A target account announces a new round of funding.
Hiring for the role you sell to
A target account posts jobs for the team that would use or buy your product.
More company moments signals
Every company moments signalNew office or market expansion
An account opens a new office, enters a new country, or announces a new region.
Acquisition or merger
An account acquires a company, is acquired, or merges with another.
Planning season
An account enters its budget planning window, usually the quarter before its fiscal year starts.
FAQs about this signal
An account launches a new product, a new tier, or a major feature. Launches need demand. The team behind one is under pressure to show adoption, and it often needs new audiences, new messaging and new channels to reach them.
Watch Product Hunt, press releases, changelogs, and founder posts. Note who the new product is for, since it may open a new ICP for you. Understory Agency runs it on Clay, Apify, and Claude Code.
The window to act is the month before and the 2 months after launch. Understory Agency routes it to email and content. Offer to help the launch reach the new audience it names. Share a teardown of a launch in their category.
It works best for companies selling demand generation, content, or launch services. It is strongest alongside “Rebrand or new website”, “Funding round”, and “Hiring for the role you sell to”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.