Google Maps listing
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews.
Most databases do not cover small and local businesses well. Google Maps does, and the listing itself tells you how established the business is and how it presents online.
- Strength
- Early
- Act within
- Ongoing
- Best for
- Companies selling to clinics, contractors, studios, and other local businesses
How we detect it
Runs on Google Maps, Apify, and Clay.
- Run Google Maps searches across every category and metro in your market.
- Enrich each listing in Clay with a tech-stack and contact waterfall.
- Verify website and phone before anything enters a sequence.
What it triggers
An opening line, to show the angle. It never goes out as written.
Most med spas with your review count are booked out 3 weeks ahead. The ones that grow past that usually fix the booking flow first.
- Email: Segment campaigns by what the listing says, such as rating, reviews, and category.
- CRM: Write the listing data to the account so reps see it.
Where it goes wrong
- Pulling one search term per market. It takes dozens to cover a category.
Stack it with
A second signal on the same account moves it up.
Review volume change
A business’s Google or app store review count or rating moves sharply up or down.
New permits and licenses
A business files for a building permit, a new license, or a registration in a public record.
270 positive replies from practices in a small marketFor PatientNow we built a Google Maps lead engine across 5 verticals and 50+ metros. Practices on Google replied at 2.7% and 3.4%, against 1% to 1.5% otherwise.Read the case study More custom scrapes signals
Every custom scrapes signalOpen source and GitHub activity
Developers at an account star, fork, or contribute to repositories in your category.
New directory or marketplace listing
A company lists itself on a marketplace, partner directory, or app store in your ecosystem.
Keyword on their website
A company’s own website mentions a word, product, or claim that marks it as a fit, found by crawling and reading the site with AI.
FAQs about this signal
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews. Most databases do not cover small and local businesses well. Google Maps does, and the listing itself tells you how established the business is and how it presents online.
Run Google Maps searches across every category and metro in your market. Enrich each listing in Clay with a tech-stack and contact waterfall. Verify website and phone before anything enters a sequence. Understory Agency runs it on Google Maps, Apify, and Clay.
The window to act is ongoing. Understory Agency routes it to email and crm. Segment campaigns by what the listing says, such as rating, reviews, and category. Write the listing data to the account so reps see it.
It works best for companies selling to clinics, contractors, studios, and other local businesses. It is strongest alongside “Review volume change” and “New permits and licenses”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.