Keyword on their website
A company’s own website mentions a word, product, or claim that marks it as a fit, found by crawling and reading the site with AI.
Off-the-shelf data covers industries and headcount. What actually qualifies a fit is often on the company’s own site, such as offering financing, running events, or selling to hospitals.
- Strength
- Early
- Act within
- Ongoing
- Best for
- Companies with an ICP no database filter can describe
How we detect it
Runs on Claude Code and Clay.
- Crawl each account’s site and ask AI a yes or no question about fit.
- Keep the answer and the evidence on the record.
What it triggers
An opening line, to show the angle. It never goes out as written.
Noticed you offer financing on every treatment. That usually means a lot of follow-up after consultations, which is where we help.
- Email: Use the evidence as the reason for writing.
- CRM: Store the classification for scoring.
Where it goes wrong
- Asking the AI an open question. Yes or no answers scale and can be checked.
Stack it with
A second signal on the same account moves it up.
Google Maps listing
Local and physical businesses found through their Google Maps listings, with their category, location, and reviews.
Tech stack change
An account adds, removes, or replaces a tool that matters to your sale.
More custom scrapes signals
Every custom scrapes signalReview volume change
A business’s Google or app store review count or rating moves sharply up or down.
Open source and GitHub activity
Developers at an account star, fork, or contribute to repositories in your category.
New directory or marketplace listing
A company lists itself on a marketplace, partner directory, or app store in your ecosystem.
FAQs about this signal
A company’s own website mentions a word, product, or claim that marks it as a fit, found by crawling and reading the site with AI. Off-the-shelf data covers industries and headcount. What actually qualifies a fit is often on the company’s own site, such as offering financing, running events, or selling to hospitals.
Crawl each account’s site and ask AI a yes or no question about fit. Keep the answer and the evidence on the record. Understory Agency runs it on Claude Code and Clay.
The window to act is ongoing. Understory Agency routes it to email and crm. Use the evidence as the reason for writing. Store the classification for scoring.
It works best for companies with an ICP no database filter can describe. It is strongest alongside “Google Maps listing” and “Tech stack change”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.